For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
Based on their history and latest work what does it say about Vuitton true core values.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
Based on their history and latest work what does it say about Vuitton true core values.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
We are an agile team of thinkers that do. We use the Science
of Commotion to transform passive consumers into engaged,
passionate advocates for a brand. Our lean plan of attack and vast
network of extreme talent gives us an agility you simply won’t
find at bigger, bloated agencies.
In the digital world, and especially e-commerce, hype is omnipresent. How are some of the hypes of yesterday, doing today? For this, we'll go back a decade or even two, and fast forward again to how we might navigate hype today. This presentation is in Dutch.
Branding en design in e-commerce: in-house of agency?Pieter Jongerius
In de wereld van e-commerce is het van levensbelang om als merk het verschil te maken. Als ontwerpers van grote en kleine e-commerceplatforms werkt Fabrique met veel merken, van HEMA en IKEA tot ING, Rabobank en Omoda. Aan de hand van vijf Skype interviews geven design- en e-commerce managers van deze merken zelf het antwoord: hoe zorgen zij dat ze herkenbaar zijn? Wat doen ze zelf op het gebied van design, wat besteden ze uit? Deze talk helpt je om het meeste uit design te halen, en dus uit je merk.
So what is it that makes digital design from The Netherlands so special? How is their strong design tradition expressed in digital work? Is it a superficial quality or something deeper? Using examples from their work, Pieter Jongerius will try to provide answers and inspire to take some of that Dutch vibe into your own practice.
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)Pieter Jongerius
In fashion, perhaps more than anywhere else, branding is everything.
Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same.
In this talk, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. After this talk, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
SXSW2013: Get agile! Scrum insights for UX, design and developmentPieter Jongerius
Insights from our new Scrum manual, updated for SXSW Interactive. --
Applying Scrum changes the day-to-day reality of agencies dramatically. If done well, it improves output and profitability like crazy.
However, for agencies, Scrum dynamics are radically different from in-house design and development teams. Our leading Dutch design agency, Fabrique, has built up over 35,000 hours of Scrum experience since 2008, designing and developing interactive products such as websites and mobile apps for national and international customers.
In this presentation we share our best-kept secrets. This talk features tons of photos from our scrum rooms.
Scrum secrets for integrating UX, design & developmentPieter Jongerius
Agile or Lean UX requires teamwork, and lots of it. One of the hardest parts of doing Agile UX in a multidisciplinary environment is, well, staying alive. Scrumming in one room with a product owner, UX- and visual designers, editors, and front- and back-end developers, is challenging to say the least. We have respectfully come to call this form of scrum ÜberScrum.
In this talk, Pieter Jongerius has shared his best-kept scrumming secrets with experienced Scrum practitioners. What tools, what deliverables and what rhythms should you use to actually succeed in designing & developing at the same time? What are known pitfalls and key success factors?
Fabrique has been using scrum since 2008. Some 60 team members have scrummed well over 30,000 hours for national and international clients.
Get Agile - Scrum for UX, Design and DevelopmentPieter Jongerius
This is a book preview, it will be published fall 2012. The book is aimed at everyone who works on interactive products in a design and development environment. It contains all of the basic information required for getting started with Scrum, but also offers a number of in-depth chapters looking at topics which even the most experienced Scrummers have trouble with on a daily basis.
The book is a manual. It goes though all of the phases of setting up and executing a Scrum project step by step, and looks at the various roles and disciplines hereby required. If you are experienced, you will find the advanced tips and tricks useful. If you are just considering Scrum, this book will most certainly get you enthusiastic!
Usability has become a commodity. Innovative user experience designers are moving forward to persuasive design, where the art of seduction is central. This brand new work-field borrows from psychology and biology. In this presentation you will find parallels, current best practices and some speculation on what's next?
Agile Design with Scrum - Fast, furious & effectivePieter Jongerius
The Agile project approach 'Scrum' blurs boundaries. Scrum proves that creativity does not thrive best in a design studio with the curtains closed. It shows that development does not require "Final Approved Design". Fabrique has surprised many a client with Scrum. We have successfully implemented it for clients such as Albert Heijn, Ziggo, TNT Post and Nationale Nederlanden. Pieter Jongerius shows how all online disciplines and the client work side by side in a room to create top results. We learned how to really design and develop in parallel. Scrum delivers. It is open, disarming, brings people together, learns, and sweats.
In recent years, Fabrique has executed several large projects in an Agile way. Each time the methods, tools and techniques were used in a different way. I shared our war stories with the Amsterdam UX community at the Fabrique-hosted UX Cocktail Hour Amsterdam of october 15, 2009. The talk was well received and we got some great discussion out of it. Please contact me for any questions.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
2. The fashion industry needed some time to adjust to the age of digital media. Of course, this has everything to do with the
EMERCE EFASHION of our products, but mainly with the fact that fashion, by nature, is 90% brand communication. An enigma that
physical nature 2
only few may access. Not the best starting point for involving your customers, it seems…
3. Fashion has to open up.
It has to show what it’s doing.
It has to interact with fashionistos and fashionistas from around the world.
4. On or Off?
EMERCE EFASHION does the icon Karl Lagerfeld have to take off his sunglasses and come eye to eye with his audience? 4
In other words:
5. KARL VS KARL BY NET-A-PORTER
On the other hand: Fashion deserves ceremony. Karl Lagerfeld know this like few others and is building a creative
mix. Check: http://www.youtube.com/watch?v=ZOnMSLSNmWY
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6. LOCATION IS EVERYTHING
One thing is for sure: for any fashion brand, it requires delicate decisions in which environments to endeavor.
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21. 1: DEFINE THE GENERIC CUSTOMER JOURNEY
Case: fashion retailer
22. 2: IDENTIFY / RESEARCH USER EMOTIONS PER STEP
Surprise
Greed
?
Curious
Enthousiastic Insecurity
Disappointed Optimism
Curious
Insecurity
Disappointed
Practicalities
Impatient Doubt
Enthousiastic Greed
Disappointed
23. 3: DEFINE THE EXPERIENCE
Surprising
Affordable
Easy
BFF Fun
Accessible Plenty of choice
Open Realistic
Taking care Overview
Thourough In control
Care free
Confirmation
Security
Quality
26. <>
But… which touchpoints to choose? It all depends on your audience. Where they are, to what they will react.
However, I can point out a number of fashion media trends, later on in the presentation.
29. NEW CUSTOMER JOURNEY
KLANT
Not every customer is the same. Some customers are new. They are just getting acquainted with you, and take a superficial
route through your touchpoint landscape. For instance they might click a banner, make a first buy, and might return later.
30. FAN JOURNEY
KLANT
Other customers are real fans, and move about your social media elaborately and may even post some looks, before they return
to you as a shopper. (IRL, you might create 3 or 4 of these customer profiles, and profiles for routing campaign traffic.)
33. EMERCE EFASHION 33
For the consumer, most shows are half a year early, because the collections are not for sale yet. At the same time they are being
watched by more and more consumers, thanks to platforms like http://style.com.
34. SHOWS
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So when the show is over, how can you keep your fans involved?
35. EMERCE EFASHION 35
One way is to invite bloggers, and give them front row :)
37. BLOGGERS TAKE FRONT ROW
Fashion was built upon aspirational images. Controlled communication. This is what’s changing right now: the
audience is contributing to the total image. The benefit of this to us: reach and authenticity.
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38. IMPACT VAN BLOGS
So while some are still stubbornly trying to control what you see, for instance based on where you live, the
blogosphere is flooded with images of that recent collection. Especially in fashion, this hits hard.
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39. More and more brands start their own blogs, in their search for control, SEO value and reach. Many feed prominent blogs with
sponsored content. Some even go so far as to start a blog under a different brand, like Styld.by, by GAP.
40. THE FASHION CYCLE
design, productie shows
bloggers
print media
pre-ordering
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41. EMERCE EFASHION 41
Another way to bridge the gap between the show and the collection hitting the stores, is pre-ordering.
42. Strange to see how mainly online retailers seem to offer this, and much less the brands. Lyst for instance allows people to
pre-order and also offers different types of alerts, including an alert based on your pins on Pinterest.
They go further however, and inform the brands on their most frequently pre-ordered styles.
43. THE FASHION CYCLE
design, productie shows
bloggers
print media
pre-ordering
advertising
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44. There is another form of democratization going on in fashion. Although in my eFashion’11 ‘Branding vs Conversion’ talk I
complained that all fashion adds look the same…
45. LANVIN PARIS
…there is an increasing number of campaigns with unexpected self-mockery. Like Lanvin Paris, with their viral based
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on the game “Just Dance”. A very special way to take yourself seriously!
http://www.youtube.com/watch?v=cwwcnUBY9Zg
46. TED BAKER: RUTTING SEASON
Another example: Ted Bakers’s Rutting Season campaign for AW11. People were drawn to the stores to have their
picture taken and win. Local bloggers were asked to take the pictures, which were put on Instagram and Facebook.
The pictures with the most likes won considerable shopping credit. Results: 10% offline sales increase during the
campaign and tens of thousands of likes and followers.
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47. THE FASHION CYCLE
design, productie shows
bloggers
print media
social media pre-ordering
shopping
advertising
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48. SOCIAL MEDIA ON THE MOVE
Whils blogs often succeed to offer quality, social media democratize radically. It is great to see this field move again
after years of stability. The newcomers at the bottom of this screen each serve millions each month. Especially
Instagram and Fancy seem to be growing rapidly. Not to forget: Pinterest…
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49. PINTEREST
* = Marketingfacts.nl
200kMnaiquin
u
y
e
visitors in
Netherlands.
200% grow*th
in 5 months
We are still learning so much. We do see that visitors coming from Pinterest convert much better than visitors from
Facebook, for instance. And there’s a very good reason for that:
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50. SOCIAL SHOPPING
sion
Conver
Sharing Shopping
The established networks (like Facebook, Youtube, Twitter and Instagram) are in the ‘sharing’ range of social media.
The range in which you cannot be overly commercial. There is a shift happening from sharing to shopping. The
newcomer networks (like Pinterest, Polyvore, Fashiolista, Lookbook.nu and Fancy) are predominantly about sharing 50
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products, not moments. No wonder that the conversion from these platforms is so much higher.
51. SOCIAL SHOPPING
Sharing Shopping
Eventually it is all about making a sale. This is why Lyst and others are entering this arena with another mindset:
EMERCE EFASHION not Pinterest’s serendipity, but real searching, browsing and finding, 51
helped by a personal profile and those of your friends.
52. On Lyst, you’ll follow brands, magazines, designers and friends. This results in a personal stream.
And what’s so special: it looks like a shop and it works like a shop!
53. Wereldwijd heeft Lyst naar sommige schattingen nu ongeveer 1M bezoekers per maand. Aan deze grafiek, die ze in maart 2012
deelden, lijk je te kunnen zien dat de groei voorlopig nog niet voorbij is.
56. PROFILING
We have come to get used to profiling, in the platforms that we use. LastFM offer recommendations based on what
you and your friends listen to. Shoedazzle uses a style-intake to give personal advice. Facebook uses your content
and behavior to offer ads. But most of this profiling happens within those platforms.
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57. “...connecting every person on the web with their
affinity for anything, from books to gadgets to
music, restaurants, fashion, or vacation spots.”
The Taste Graph van Hunch is daarin radicaal anders, en is er echt op gericht om over zoveel mogelijk diensten heen je smaak
vast te leggen, om vanuit statistiek je te kunnen adviseren op zelfs voor jou nieuwe terreinen.
Een goudmijn voor adverteerders en retailers.
59. …however, Hunch and The Taste Graph were acquired by Ebay, end of 2011. Not long thereafter, the API was closed. It is very
unclear who is still using Taste Graph logic and data at this point, beyond Hunch itself.
60. READY FOR EXTENSION
But Hunch isn’t the only one investing in cross platform customer profiling. TastemakerX is a new mobile game in which
trendsetters can point out music that they think will be successful. If they prove to be right, they win. (very interesting for
followers also, obviously). Their masterplan: extension to all relevant ‘taste verticals’.
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61. SCIENCE ROCKSTARS: PERSUASION API
gi f tin g
price
cuts
scarcity
autho -
rity
Finally Science Rockstars have found out that persuasion techniques (4 examples above) have a different effect on
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different persons. This personal sensitivity, however, is pretty constant throughout different product categories such
as clothes, electronics, et cetera. If you capture someone’s persuasion profile, that’s worth something!
62. TAILORING OUR PROPOSITION
So, we will all be tailoring our proposition, not just garments. It will go beyond the selection of products and will
include style of communication that will be based on the profile of our customers, that’s being recorded by third
parties that will market this information with everyone who is willing to pay. Dark side material? Maybe…
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64. How do you connect these developments to the
surfing and shopping behavior of your customers?
65. CUSTOMER JOURNEY
shows
bloggers print media
social
social
pre-shopping
By using this customer journey model you can see for yourself which of these and other trends fits your brand and customers.
Also you can see where they would fit your cross-touchpoint story telling.
66. Very few brands
are on top of this
game.
Seize the opportunity!
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67. EFFECT
So we are talking about democratization of the fashion market. More and more people create content, and the flow of
content is by now truly overwhelming! Does this mean the end of the era of the star designer? Au contraire! Only the
most outspoken of designers will survive. Love them or hate them!
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68. Glasses: on.
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So: you’re allowed a pedestal. And Karl? He may keep is sunglasses on for another while.
69. Pieter
Jongerius
@pieterj
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All images copyright of their respective owners