This document presents an overview of emerging marketing trends presented by Vidhi Jain for a school project. It discusses concepts like social media marketing, viral marketing, green marketing, and relationship marketing. Key platforms for social media marketing discussed are Twitter, Facebook, LinkedIn, Instagram, and YouTube. Relationship marketing stages of attraction, connection, dating, relationship, and marriage are also outlined. The importance of relationship marketing in customer retention and satisfaction is highlighted.

1. NACHIKETA SENIOR SECONDARY
SCHOOL
(JABALPUR)
MARKETING MANAGEMENT PROJECT
(Topic:- Emerging Marketing Trends)
Presented By:-
Vidhi Jain
XII “B”
Submitted To:-
Mrs. Divya Mishra Mam

3. OVERVIEW
 Introduction
 What Is Marketing?
 Current Marketing Trends
 Social Media Marketing
 Viral Marketing
 Green Marketing
 Global Marketing
 Relationship Marketing
 Conclusion

4. INTRODUCTION
o This presentation will cover the Basic Meaning of
Marketing & will also be showing the latest 21st century
trends involve in the process so as to explore the
company in every aspect.
o An Emerging Trend is a
topic area that is growing
in interest and utility over
time.

5. WHAT IS MARKETING?
 The action or business of
promoting and selling products
or services, including market
research and advertising.
 Marketing in the 21st century
combines both traditional and
digital channels to promote
products and services. Before
the 21st century, organizations
had no advertising options other
than conventional channels such
as newspapers, television, flyers
and radio to reach their target
customers.

6. CURRENT MARKETING TRENDS
 Viral Marketing
 Direct Marketing
 Green Marketing
 Influencer Marketing
 Relationship Marketing
 Event Marketing
 Social Media Marketing
 Content Marketing
 Global Marketing
 Buzz Marketing

7. SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms and
websites to promote a product or service. Although the terms e-
marketing and digital marketing are still dominant in academia,
social media marketing is becoming more popular for both
practitioners and researchers.

8. PLATFORMS MOSTLY USED FOR
SOCIAL MARKETING
 Twitter
 Facebook
 LinkedIn
 Whatsapp
 Instagram
 Youtube
 Snapchat
 Blogs
 Tumblr

9. HOW SOCIAL MEDIA MARKETING
WORKING?
 There are Billions of Facebook users around the
world.
 Above 70% of marketers used Facebook to gain
new customers.
 23% of Social Media Sites Logged-in twice a day.
 76% of People trust customer recommendation of
purchase decision.
 It is seen that companies who haven’t worked on
Social Media Platforms is facing downfall in there
sales.

10. WHAT MARKETERS WANT?

11. VIRAL MARKETING

13. WHY DO COMPANIES USE VIRAL
MARKETING?
The role it plays in your business depends on four
factors:-
o The nature of your product.
o The people you’re trying to reach.
o Your customer connectivity.
o The strategies used in your industry.
Since these factors can change over time, the importance
of buzz to your business and industry can fluctuate.

14. FACTORS OF VIRAL
MARKETING

15. GREEN
MARKETING

21. GLOBAL MARKETING
Global marketing is essential for modern businesses. In an era
where businesses (both large and small) can sell and ship their
products and services to consumers across the globe within a
matter of days, it can be easy to forget how markets functioned
before the digital age and the innovations in transportation.

23. WHICH COMPANIES USE
GLOBAL MARKETING?
 Red Bull
 Airbnb
 Dunkin Donuts
 Domino's
 Rezdy
 World Wildlife Foundation
 Pearse Trust
 Nike
 McDonald's
 Innocent Drinks
 Unger and Kowitt
 Coca-Cola
 Spotify…. & many more….

25. 4 WAYS TO DEVELOP A COMPREHENSIVE
GLOBAL MARKETING STRATEGY
 Know the Market-
When you first decide you want to expand your marketing to a global level, you
need to understand the environment with which you will be working.
 Develop a Market Plan-
You need your global marketing plan to be consistent with your domestic efforts,
but it will need to be customized based on the needs of the region you are
marketing to at that time.
 Customize your Marketing Approach
You will most likely decide to start your global marketing efforts online to
reach a global audience and centralize your efforts there.
 Localize Your Message
The brands that execute global marketing successfully have a local
identity to their campaigns, but remain consistent with their messaging
across borders.

26. RELATIONSHIP
MARKETING
"Relationship marketing is a strategy designed to
foster customer loyalty, interaction and long-term
engagement. It is designed to develop strong
connections with customers by providing them with
information directly suited to their needs and interests
and by promoting open communication."

28. RELATIONSHIP MARKETING
STAGES
 Attraction: The brand and the consumer lock eyes.
 Connection: The brand pulls it together, plays it cool and speaks to the consumer in a
way that pique's the consumer's interest. The consumer's heart skips a beat and they
want to learn more.
 Dating: The brand wants to get to know the consumer a little better, so it asks for the
consumer's information. It asks if it can reach out. If the consumer says no, the brand has
to go back to step 2 and re-establish a stronger connection first. The consumer takes the
brand more seriously as a potential partner, but is still weighing out its options.
 Relationship: The consumer and the brand make it official! In this level of their
relationship, there is an equal give-and-take, but it must always be equal. If the consumer
doesn't want to give, then the brand shouldn't try and take. The brand should go back to
step 3 and continue to court the consumer until they're ready for something more serious.
 Marriage: The consumer and the brand are in a life-long, committed relationship and they
live happily ever after... almost. Marriages are hard work and revolve around effective
communication – primarily listening. The brand must put in the work to achieve eternal
happiness with the consumer. The consumer will discover its pet peeves with the brand
(too many emails, not paying attention to their preferences, not listening to their
complaints). However, if the brand can take feedback and improve for the better, this will
be the most fruitful stage of a relationship.

30. IMPORTANCE OF RELATIONSHIP
MARKETING
The importance of RM stems from the role it performs to enhance organization-
customer relations. This role can be detailed as follows:
 It helps in keeping a high level of customer retention through continuous,
appropriate, and timely communication by using specific tools such as the
internet, phone calls, or sales persons.
 It focuses on improving the quality of the products/services provided to
customers through continuous creativity and innovation.

 It acknowledges that keeping current customers satisfied is as much important
as recruitingnew ones.
 The activities of RM are more suitable to the highly competitive, dynamic and
volatile atmosphere of today's business environment.
 RM enhances communication with customers and leads to a better knowledge
of their needs and wants and consequently the achievement of a competitive
advantage.

31. CONCLUSION
 To conclude we can say that there are numerous methods
of marketing despite the discussed ones. A company
needs to identify its customers anfd marketing objectives
and then may go for any marketing means or method to
stand above in the competition breaking the clutter of
numerous marketing campaigns.
 As the increasing creativity among the young minds are
coming up the new trends which is now taking up in the
market. All the big company in the world are going green
to capture the market.
“MARKET IS RUN BY THE BIGPLAYERS--- MARKETERS”