We got them to your site, now we need them to do… something.Get them to your site and convert them to cash!
Assets – Digital Assets = Convert to Cash as a Goal or Objective
Where does it fit in the (laundry) cycle? Capture leads = pre-soak (email, paid search)First time purchase = wash (website, search)Tumble Dry = repeat purchase (blog)Hang to Dry = Referrals (blog, social)Iron = Influencers / Advocates (social, wikis, blogs)Hang up = Ready for next time (website)Discard and buy (find) new >>> when you’ve saturated a market, need to find new customers
If you don’t know where you’re going, any road will take you there…If you’re customers don’t know where they’re going, any click will take them to your competitor who will show them the way.Clearly outline the path they should take, that you want them to take through your site. It should be obvious like a roadmap.
Make it simpleString Game = every touch point should be one snip / click away from escaping to purchase
Converting Digital Traffic to Customers
Presented by Lindsey Fair
Digital bits that convert in someway to
money (your cash cows)