htl infotech

1. Class 1

2. What is Marketing?
Why do we do it ?
Market Research
Traditional Marketing

3. What is Marketing ?

4. What is Marketing ?
the action or business of
promoting and selling products
or services, including market
research and advertising.

5. Why do we do it ?

6. Why do we do it ?
To achieve business goals

7. Market Research

8. Market Research
Market research exists to guide your business
decisions by giving you insight into your market, your
competitors, your products, your marketing and your
customers. By enabling you to make informed
choices, market research will help you to develop a
successful marketing strategy.
Market research helps you to reduce risks by getting
product, price and promotion right from the outset. It
also helps you focus your resources where they will be
most effective.

9. Marketing Strategy

10. Marketing Strategy

11. Traditional Marketing

12. Traditional Marketing
refers to any type of promotion, advertising or
campaign that has been in use by companies
for years, and that has a proven success rate.
Methods of traditional marketing can
include print advertisements, such as
newsletters, billboards, flyers and newspaper
print ads.

13. What is HTTP ?

14. What is HTTP ?
Hyper Text Transffer Protocol
U can connect computer all over the world
via set of document with the help of http

15. Problem Solved – Digital Marketing
We can track record of data & traffic with the help
of digital marketing
Anyone can engage with digital marketing
depend on budgut

16. Now its serious
FB : 1 billion users in which 1 million + advertisers
3 million + advertisers on google - $ 66B in 2014(Revenue)
Amazon $ 89 billion for 2014 , eBay $ 18 billion
In UK today more spent on digital marketing then TV
81% of all retail sales made/influnced by internet
88% business research & find suppliers on web
Not digital marketing,its marketing in digital world

17. Always on internet
Multiple devices
Mobile is the center of the multi device internet
50% + internet connection made through mobile
That means
always on
personal & social
truly measurable
internet at point of sale – direct or indirect
responsive design

18. Social media
Mobile phone social network users :-
2011 – 39.6%
2012 – 53.8%
2013 - 61.1%
2014 - 69.4%
2015 - 75.9%
2016 – 82%
2017 – 88%

19. Why Social Media ?
Marketing your online assests
Its not about your brand
Add value
Be unique – don’t try to be something you are not
Be a disrupter – wherever you seat in class just be
smarter & unique
Choose a channel you can compete in and focus
win trust

20. Online Marketing Communications Mix
Email Marketing
SEO (Search Engine Optimization)
PPC/Adword
Social Media
Reputation
Display Advertising
Mobile messging
Content Marketing
Anylytics
Design & Development

21. Designing for coversions – What ?
 Good looks don’t equal to good design
 What does this sites belongs to/owner do?
 What is its purpose ?
We need good design for conversion

22. Designing for coversions – Where?
Best sides of webpage to have your lead registration buttons ?
Right ?
Left ?
Middle ?
Top of Page ?
Bottom of Page ?

23. Designing for coversions – Where?
Best sides of webpage to have your lead registration buttons ?
It should be in right hand side
Because eyes goes automaticaly in the right

24. Designing for coversions – Colour?
Best colour of a purchase call to action button ?
Blue ?
Green ?
Red ?
Orange ?
Yellow ?
 Black ?
 White ?
 Brown ?

25. Designing for coversions – Colour?
Best colour of a purchase call to action button ?
It Should be orange - Social cycology
Paypal use orange colour
Note : when you use orange backgroud in website then don’t use orange button
colour

26. There is no luck in digital marketing
Its all about what you do & how you do it
K : Keep
E : Educating
Y : Yourself

27. The End