The market research report summarizes findings from surveys about magazine preferences. It found that the most important elements in a magazine are photographs, the main expected feature is interviews, and most readers would pay up to £5 for a magazine. The research also showed that the target age range is 17-35, indie music is most popular, and issues should be released weekly. Based on this, the report concludes the new magazine will focus on rock/punk music for that age group, include photos and interviews, cost less than £5, and publish weekly to keep readers updated.

1. Market research report
I have performed this market research in order to get the general public’s opinions on
magazines, by doing this I will be able to create a magazine that appeals to everybody as I
know what they expect from the questions I have asked.
Which age category do you fit into?
16 or Under
17-35
36 and Above
From the pie chart regarding age categories, we can see that magazines appeal to wide
range of different ages. Surprisingly ’36 and Above’ is the category with the highest
percentage, this is probably because people of this age group have used magazines before
web 2.0 technologies existed, therefore they are sticking to old habits.
What is your favourite type of music?
Pop
Indie
RnB
Hip-Hop
Rock
Other
From the pie chart regarding favourite types of music, we can see that the most favoured
type of music is the genre ‘Indie’, this is probably because indie music is quite new
compared to the likes of Rock and Pop, therefore it is a new sound and has taken the nation
by storm. The other two highest genres are ‘Pop’ and ‘Hip-Hop’, these will always be
popular genres of music because they appeal to a mainstream audience.

2. What are the most important
elements of a magazine?
Photographs
Articles
Eye-catching Material
Freebies
From the pie chart regarding the most important elements expected in a magazine, we can
clearly see that photographs are the main element with a very high percentage of 50%. This
is probably because when we look at a magazine, if we see somebody that we recognise
then we feel we have to read what is there. The other main element are ‘Articles’, this is
because it is about people we recognise and that is what has taken us to the article in the
first place.
What would you expect to see in a
magazine?
Gig Guides
Interviews
Live Reviews
Discounts/offers
From the pie chart regarding the expected features in a magazine, we can see that
interviews with artists are the feature with the highest percentage. This is probably because
we have already bought the magazine because of the artists on the front of the magazine,
and then on the cover lines it will have information on these interviews, therefore
interviews will be at a high expectancy.

3. How much would you be willing to pay
for a magazine?
Nothing
Up to £3
Up to £5
Up to £10
From the pie chart regarding prices people would pay for a magazine, we can see that
people would mainly pay up to £5 for a magazine, some people said they would pay up to
£10 for a magazine but I think this is due to the type of magazine this is, for example when a
magazine comes with a CD such as a guitar magazine, the price will be slightly higher.
How often would you like to see a new
issue from the same magazine?
Weekly
Monthly
Every couple of months
Yearly
From the pie chart regarding new issues of magazines, we can see that people mainly prefer
weekly editions of the same magazine, and some prefer monthly issues. This is probably
because it helps keep people up to date in the area of the music industry that the most
prefer. You can also see that nobody wanted editions of magazines to be produced every
couple of months or year, this is probably because it would feel like a lifetime for the next
magazine to come out and would probably lose popularity.

4. Market Research Conclusion
Overall, from the market research I have done, we can see that the main age range for a
magazine is 17-35, the most preferred genre of music is Indie shortly followed by Hip-hop,
the most important elements of a magazine are the photographs that are included as they
make it more eye-catching, the main thing to expect in a magazine are interviews with the
bands included in the magazine, the main price somebody would pay for a magazine is up to
£5, and the issues of a magazine should be made weekly as people can keep up to date. This
market research has been very effective on my choices to creating a magazine as I now
know what everybody likes and expects. From the results I have gained, I have come to a
decision on the magazine I am going to be creating. As my results show the main age range
is 17-35, I will need to make sure my magazine appeals to this age range, I could do this by
using formal and understandable text but as my magazine will be a rock magazine I need to
choose wisely on which parts of the magazine I use formal text. The genre of music my
magazine will cover is Rock and Punk music, although this doesn’t correspond with my
results I believe that my magazine can still be a success even with Rock not being the most
popular genre. I will need to make sure that my magazine includes photographs on the front
cover as this is very eye-catching and also alerts my audience of what features are inside.
The price of my magazine will have to be no more than £5 as my results shows that people
are not willing to pay more than this price. I will have to make sure my magazine comes out
in weekly editions as this stops people from getting bored of the magazine and also keeps
them updated with my latest news and information.