The document discusses the results of market research conducted to design a magazine product. It summarizes:
- Most readers are between ages 17-35
- Indie music is most popular genre
- Price of magazine should be no more than £5 weekly
- Bauer Media would be a suitable distributor due to their mainstream audience reach
- The magazine is aimed at males ages 17-35 who prefer mainstream music weekly
- Consistent style, reasonable price, and focus group recommendations will attract the audience
- Skills in Photoshop, blogging, and presenting were improved through constructing the magazine product.