1. Focus Group Analysis
1st Person
Q: Do you like this magazine... Why?
A: Yes, it looks very professional and I like the masthead it is very eye-catching.
Q : Which audience do you think I have targeted with this magazine?
A: I would say this has the look of a mainstream magazine, therefore I think anybody over the age of
16.
Q: Is there anything that attracts you to this magazine?
A: Yes, you have used the Guttenberg design principle therefore it was very eye-catching. Also you
have included a very striking image, so I was attracted to that also.
Q: How could I improve this magazine?
A: Although this may be a positive, I think this magazine is a bit plain and could maybe include more
cover lines or features.
Q: Would you buy this magazine?
A: Yes.
2nd Person
Q: Do you like this magazine... Why?
A: its ok, I don’t think this is to a professional standard but it has the potential.
Q: Which audience do you think I have targeted with this magazine?
A: I think you have gone for a mainstream looking magazine such as NME.
Q: Is there anything that attracts you to this magazine?
A: The Cover lines are quite attractive; they make me want to read more of your magazine
Q: How could I improve this magazine?
A: I would change the transition between White and Blue writing, it’s un-professional.
Q: Would you buy this magazine?
A: No.

2. 3rd Person
Q: Do you like this magazine... Why?
A: Yes, it’s very eye-catching and looks like a real magazine
Q: Which audience do you think I have targeted with this magazine?
A: I think you’ve gone for an all round magazine, as it looks mainstream but the girl on your front
cover looks like she should be on a rock magazine.
Q: Is there anything that attracts you to this magazine?
A: Your layouts of the 3 documents are very appealing, the cover lines especially.
Q: How could I improve this magazine?
A: Not a lot to be honest, the only thing I could say is that your front cover is a bit plain.
Q: Would you buy this magazine?
Yes.
4th Person
Q: Do you like this magazine... Why?
A: Not really, this type of magazine doesn’t appeal to me and I don’t read much magazines.
Q: Which audience do you think I have targeted with this magazine?
A: I’d say that you’ve gone for a general in which most people would like.
Q: Is there anything that attracts you to this magazine?
A: I don’t really know what to look for, but the writing along the side (cover lines) is very good.
Q: How could I improve this magazine?
A: I’m not sure, I guess you could have a bit more text throughout.
Q: Would you buy this magazine?
A: If I liked magazines then yes.