Daniella conducted market research through a questionnaire to inform the creation of a new music magazine. She asked questions about genre preferences, content interests, price points, and publication frequency. The results showed a preference among 17-30 year olds for rock music and interviews/photographs in the magazine. Considering this age group would likely be students or unemployed, Daniella decided on a price under £3 and fortnightly publication to appeal to this audience. The magazine will focus on rock music content to attract more male readers while still possibly interesting females.