The document outlines ideas for a magazine focused on old school hip hop music. It discusses potential names for the magazine, color schemes for the design, and a target audience of 15 to 35 year olds. It also lists images, straplines, influential magazines, the use of featuring popular artists on the cover to drive sales, and a proposed price and frequency of the magazine being released monthly at £4 per issue.

1. Mind Map
Magazine
Ideas
Name ideas – Rave, Flow, Beat,
Sound, OSH (Old School Hip-hop), First,
Classic, HHC (Hip Hop Classics)
Colour scheme(s) –White font on red
background.
Black font on red background.
Black font on blue background
Blue font on black or white background.
Pink and green background
Target Audience – The target audience for my
magazine would be a wide range. This is because old
school hip hop was around 20 years ago meaning my
magazine will attract those up to the age of 35 but the
fashion side also attracts younger people ,meaning the
target audience will be between 15 and 35. This wide
range means a lot of copies will be sold meaning a
larger profit from the magazine
Images needed –
A medium close-up so readers
can easily determine what
clothes the artist is wearing to
get them to buy the magazine.
Strapline Language – ‘Only the best’
Denotes that my magazine only includes the
best content meaning that the price seems
cheap for the content in the magazine,
therefore more people will buy it. Another idea
could be ‘Catch the flow’ which not only relates
to the masthead of ‘Flow’ it also connotes how
the reader ‘catches’ it as in reading the
magazine to discover the latest news about Hip
Hop.
Magazines of Influence and
WHY – ‘XXL’ for the short and sharp
masthead aswell as professionally laid out
pages.
‘Vibe’- I like the font of the masthead but
overall I I am not as influenced as XXL because
XXL has a better layout and a more professional
look.
‘Star Appeal’ (Richard Dyer) – The
magazine will have an instantly recognisable star on
the front such as the likes of Dr.Dre, Ice Cube,
Eminem, Kendrick Lamar, J Cole or Drake to ensure
the magazine will sell as many copies as possible as
fans of the artists will instantly buy the magazine, no
matter what the content is. My model will be
wearing clothing similar to those stars, in my case
Kendrick Lamar as he is on my magazine of
inspiration, will encourage more people to buy the
copy as they want to be like their idols.
Candidate Name: Giacomo Pisa
Candidate Number: 3111
St. Andrew’s Catholic School - 64135
Unit G321: Foundation Portfolio in Media Studies
Price and Frequency- The
magazine will cost £4 and released
every month. This makes it 50p
cheaper than XXL and releases 12
more issues than XXL per year.
Therefore being cheaper and more
frequent my magazine will sell
more copies than XXL.