Daniella Johnston conducted market research through a questionnaire to determine the target audience for a new music magazine. She asked questions about gender, age, music preferences, desired magazine content and pricing. Based on the results, she found that males preferred rock music more while females liked pop and R&B. Most respondents were ages 17-30, unemployed or students. Therefore, she decided to target her magazine at that 17-30 age range and price it under £3 since they preferred lower costs. The magazine will focus on rock music interviews and photos since those were most popular. It will be published fortnightly which was a preferred frequency.