A study was conducted in Vietnam about Vietnamese behaviors and attitudes toward Valentine's Day. Some key findings include: - Nearly half of Vietnamese are still single, while 26% are married and 25% are in a relationship. - Most Vietnamese know the origin of Valentine's Day. Crazy and unique gifts are the most popular gift choice. - Over 70% of Vietnamese spend Valentine's Day with their partner like their boyfriend/girlfriend or husband/wife.

1. Feb 2015
DI-MARKETING
STUDY ABOUT BEHAVIOR OF
VIETNAMESE ON VALENTINE DAY

2. 2
HALF OF VIETNAMESE IS STILL A “FREE BIRD”
48% Vietnamese is still single, 26% is married and 25% is in relationship.
89% people under 18 is single.
What is your relationship status?
N=1494
7%
33% 32%
5%
25%
0%
2%
20% 71%
26%
89%
64%
47%
22%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Under 18 18-22 23-28 over 28 Grand Total
ff
Single
Married
Already has girlfriend/boyfriend
Divorced
Others

3. 3
3/4 of VIETNAMESE KNOW THE ORIGIN OF VALENTINE DAY
Do you know about the origin of Valentine day?
73% 75% 74%
27% 25% 26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male Female Total
No
Yes

4. 4
HALF OF VIETNAMESE LOOKING FORWARD TO VALENTINE
54% people say they either like or like a lot towards valentine day. Especially
people are in relationship with 72% and married people with 68%
What is your relationship status?
How do you rate your favorite level towards Valentine day?
N=1494
23%
41%
36%
30%
17%
31%
14%
31%
32%
10% 33%
23%
52%
26%
29%
60%
33%
39%
10%
2% 2%
0%
0%
6%
2% 0% 2% 0%
17%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Dont like at all
Dont like
Neutral
Like a lot
Like

5. 5
BEING SINGLE IS THE MAIN REASON FOR DON’T LIKE
VALENTINE DAY
3 main reasons why people don’t like valentine day are remind the pain of
being FA* (60%), Waste money and time to choose gift(17%) and Bad
memories in the past about the day ( 17%).
Why don’t you like the Valentine day?
N=107
* FA means
being single
66%
20%
23%
20%
14% 14%
0%
57%
15% 14%
8% 10%
3% 3%
60%
17% 17%
12% 11%
7%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Remind my
pain of being a
FA
Waste money
and time to
choose gift
bad valentine
memmories in
the past (
broken up)
Others Traffic gets
bad on this
day
I have to
work/ go to
school at that
day
Scared of
being
confessed love
Male
Female
Grand Total

6. 6
HALF OF VIETNAMESE CHOOSE GIFT BY THEMSELVES
49% just buy what they think he/she would like to receive, 17% will ask friends
and 17% will ask their boyfriend/girlfriend directly
How do you choose present for your boyfriend/girlfriends?
N=757
17% 17% 17%
15% 18% 17%
50% 48% 49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male Female Grand Total
Buy what I think he/she would
like to receive
Ask my friends to give me ideas
Ask directly to my
boyfriend/girlfriend or
husband/wife
I don’t buy any presents
Others
Ask Gift shop staff

7. 7
PEOPLE USUALLY PREPARE FOR GIFT A DAY BEFORE
VALENTINE
26% people admit they prepare for gift a day before especially male with 34%.
19% people spend more than 4 days to a week to prepare for gifts.
How long do you usually prepare for the present?
N=1057
11%
17% 15%
15%
21%
19%
15%
16%
16%
19%
18%
18%
34%
22%
26%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male Female Grand Total
1 day
2 days
3 days
4 days
More than 4 days to a week
More than a week

8. 8
CRAZY AND UNIQUE THINGS IS A IDEAL GIFT CHOSING
27% people say they will give something crazy and unique to their partners,
ranked after are sending mobile message ( 18%) and chocolate(18%)
What type of presents would you choose for your boyfriend/girlfriend or partner on
Valentine Day?
N=1494
27%
18% 18%
15%
0%
5%
10%
15%
20%
25%
30%
Grand Total
Crazy and unique things Send mobile message (SMS) from him/herSMS
Chocolate Clothes, accessories
Handmade Cards Cake
Teddy Bear Flower
Others Smart phone/tablet/laptop
Post on facebook tagging my boyfriend or girlfriend E-card/card
Animal like cat, dog
There is still a potential market for chocolate and mobile company to offer additional
services on Valentine day

9. 9
CHOOSING CRAZY UNIQUE THINGS IS BECOMING NEW
TREND OF VIETNAMESE
Beside choosing the crazy and unique things, 18-22 years old would love to
make handmade cards ( 22%) while Over 28 will send flowers (16%).
What type of presents would you choose for your boyfriend/girlfriend or partner on
Valentine Day?
What is your gender ?
21%
27%
30%
25%
16%
18%
22%
15%14%
18%
22%
13%
7%
15%
17%
12%
5%
22%
15%
4%
7% 7%
14%
16%
0%
5%
10%
15%
20%
25%
30%
35%
under 18 18-22 23-28 Over 28
Crazy and unique things Send mobile message (SMS) from him/herSMS
Chocolate Clothes, accessories
Handmade Cards Cake
Teddy Bear Flower
Others Smart phone/tablet/laptop
Post on facebook tagging my boyfriend or girlfriend E-card/card
Animal like cat, dog

10. 10
CRAZY AND UNIQUE THINGS IS MOSTLY PREFERRED
Crazy unique things(35%), chocolate(29%) and teddy bear ( 17%) are 3 most
wanted gifts for the Valentine
What type of present you would like to receive from your boyfriend/girlfriend?
35%
29%
17% 17% 16% 16% 15%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Grand Total
Crazy and unique things Sum of Sô cô la
Teddy Bear Flower
Smart phone/tablet/laptop Clothes, accessories
Cake Receive mobile message (SMS) from him/herSMS
Handmade Cards Others
E-card/card Post on facebook tagging my boyfriend or girlfriend
Animal like cat, dog I dont want to recieve any gifts
N=2351

11. 11
73% SPEND VALENTINE WITH THEIR PARTNER
43% people spend time with their boyfriend/girlfriend, 30% spend time with
husband/wife on Valentine day.
Who would you celebrate with on Valentine Day last year?
N=1013
43%
30%
18%
8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand total
Family
Friends
Husband/Wife
Boyfriend/ Girl friend

12. 12
CHOCOLATE IS MOST PREFERED BY PEOPLE UNDER 18
34% under 18 would love to receive chocolate in Valentine day, the other age
groups still prefer crazy and unique things with 35% for 18-22, 38% for 23-28
and 33% for over 28 years old .
What type of present you would like to receive from your boyfriend/girlfriend?
What is your gender?
N=1494
27%
35%
38%
33%34%
29%
32%
24%23%
22%
19%
9%9%
16%
20%
14%
9%
13%
20%
18%
14% 15%
18%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Below 18 18-22 23-28 Over 28
Crazy and unique things Chocolate
Teddy Bear Flower
Smart phone/tablet/laptop Clothes, accessories
Cake Receive mobile message (SMS) from him/herSMS
Handmade Cards Others
E-card/card Post on facebook tagging my boyfriend or girlfriend
Animal like cat, dog I dont want to recieve any gifts

13. 13
0%
2%
2%
3%
3%
4%
4%
6%
7%
10%
10%
18%
31%
0% 10% 20% 30% 40%
Use service for renting boyfriend and girlfriend to…
Broken up
Being sick
Make business ( selling flowers, teddy bears and…
Confess love to someone
Go shopping
Get in facebook to see how people celebrate
Others
Receive love confession
Hang out with friends/families
Stay at home and do nothing
I dont have any special memories
Hang out with boyfriend/girl friend or…
MOST PEOPLE REMEMBER THE TIME WITH THEIR
PARTNERS
31% people admit to keep the good memories going out with their partners on
valentine day, 18% don’t keep much memories
What is your most memorable experience about valentine day in the past?
N=1494

14. 14
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992

15. 15
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

16. 16