FRONT ROW is an online boutique that offers a limited selection of edgy and promising fashion designers from around the world. It aims to create a unique shopping experience by involving customers in the brands' atmospheres. The boutique prides itself on being the first to present many designers in the Russian market and selling some designers exclusively. It targets fashion-forward women aged 22 to 35 in major Russian cities who follow trends and buy must-have items, mixing established and emerging brands.

2. FRONT ROW is the online conceptboutique with the outstanding
customerservicepresentingalimitedselectionofthemostedgyand
promisingdesignersandcontemporaryfashionbrandsfrom alloverthe
world.
Ouraim isto createauniqueshopping experiencethrough involving
clientsintobrands`atmosphereandpresenteverydesigners`creationas
aworkoffashionart.

3. Wearetrulyproudofthedesignerswepresent.Mostofthem wewerethe
firsttopresentintheRussianmarket,someofthem wesellexclusively.
Ourclientsarefashion-forwardladiesfrom 22to35livinginmajorRussian
cities.They follow seasonalfashion trends,value and buy current
must-haves.Theylovetomixandmatchclothesofestablishedbrands
withpiecesofcontemporaryandemergingdesignerstomakeedgylooks.

4. Therearealotofonlineshopswhichsellclothes.Weselldesigners`vision
andlifestyle.
TheatmosphereofthebrandisdisplayedontheDesignerspagethrough
interactivemultimediatoolwhichincludereviews,photosandvideosof
thedesigners.AllthisisalsosuitableforiPhonesandiPadssoallour
visitorscandipinandenjoythebrand`sworldnomatterwheretheyare.

5. Webelievethateverycreationofadesignerisalittleworkofart.Topresent
itaccordinglyweinventedauniquecataloguepagemodewhichhasno
analogueintheindustry.
Everyitem isdisplayedseparately,whichgivesanopportunitytoseeevery
littledetailofitaswellashowitfitswithotherclothes.Youhavenothingto
disturbyou,allyourattentionisrivetedontheparticularcreationofthe
designer.

6. Allthe pictures forthe productpages are made in ourstudio by
professionalphotographerandwiththehelpofprofessionalmodelsto
reachthehighestqualityofshotsandkeepcolorrenditionfrom shotto
shot.
Allthelooksarecreatedbyourstylistsandmeetcatwalktrendsand
currentstreet-styletendencies.

7. Anotherthingwearereallyparticularaboutiscustomerservice.Ouraim is
notonlytodeliverfirstclassserviceandbringfeelingofcarebuttomake
ourclientsfell“wow”.
AllAllthemembersofourteam receivetrainingsbasedonTheRitzCarlton
principles.Theordersaredeliveredonanydateandtimeclientswish.
Incomingphonecalls,emailsandlivechatinquiriesarewelcome24/7.All
the clothesstored perfectlystraightened outso ourclientsgettheir
beloveditemsinbrilliantcondition,luxurypackedandreadytofascinate.