This document summarizes the results of a survey about sports magazine preferences. It shows that the survey was completed by mostly females between ages 15-19 who buy sports magazines monthly for between £1-£1.99. The majority of respondents preferred football and did not have interest in other sports besides those listed. They also preferred a single male image on the magazine cover as being more appealing than a female image.

1. Primary Research
questionnaire/Surv
ey

2. Primary research: Survey
These are pictures of various
individuals taking the
questionnaire I set out , also
the second image is an image
of all the questionnaires
which were answered. I
decided to give these
questionnaires to various
individuals of different
ethnicities and culture, to be
able to have a wider target
audience.

3. Question 1
Are you Male or Female ?
0
2
4
6
8
10
12
14
16
Male Female
This study shows that
females were more dominant
than males in this survey.

4. QUESTION 2
How old are you ?
under
15
15-19
20-25
This shows that a vast
majority of ages were
between the ages of 15-19.

5. Question 3
How often do you buy a sport magazine ?
0
2
4
6
8
10
12
Weekly Monthly Never
This shows that a vast
majority of people buy a
sports magazine monthly.

6. Question 4
How much will you pay for a sports magazine ?
0-99
£1.00-£1.99
£2.00-
£2.99
£3.00 Or
more
This study shows that a vast
majority of individuals will pay
between £1.00-£1.99 for a sports
magazine.

7. Question 5
What Sport are you interested in ?
Football
Rugby
Tennis
Cricket
Boxing
This study shows that
majority of individuals who took
this questionnaire prefer
Football as the main sport.

8. Question 6
Do You Have any interest any other sport than the ones mentioned ?
0
2
4
6
8
10
12
14
No Yes
This study shows that
majority of individuals who took
this questionnaire do not prefer
any other sport or are not
interested.

9. Question 7
If yes what sport?
0
1
2
3
4
5
6
7
Badminton Golf
This study shows that majority of individuals
who are interested in other sport prefer
Badminton.

10. Question 8
Would you prefer a Male or Female on a sports cover ?
Male
Female
This study shows that majority of
individuals who took this questionnaire
prefer a male on a sports magazine
cover.

11. Question 9
If Male/Female why?
Male more
appealing to
Female
Audience
Female more
appealing to
Male
audience
This study shows that
majority of individuals who
took this questionnaire
prefer a male on a sports
cover as its much more
appealing.

12. Question 10
Should there be more than 1 image on a sport cover?
0
2
4
6
8
10
12
14
16
18
No Yes
This study shows that majority of
individuals who took this
questionnaire prefer only 1 image
on a sport cover.