Market Overview: Changing the Face of Weight Management as Consumers Demand Natural, Nutritious and Convenient
•Download as PPTX, PDF•
2 likes•1,105 views
Euromonitor's Head of Health and Wellness Research, Ewa Hudson, presented this deck at Vitafoods Europe in May 2016, focusing on trends in the weight management industry.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (11)
Similar to Market Overview: Changing the Face of Weight Management as Consumers Demand Natural, Nutritious and Convenient
Similar to Market Overview: Changing the Face of Weight Management as Consumers Demand Natural, Nutritious and Convenient (20)
More from Euromonitor International
More from Euromonitor International (20)
Recently uploaded
Recently uploaded (20)
Market Overview: Changing the Face of Weight Management as Consumers Demand Natural, Nutritious and Convenient
- 1. MARKET OVERVIEW: CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT VITAFOODS EUROPE MAY 2016 EWA HUDSON GLOBAL HEAD OF HEALTH AND WELLNESS RESEARCH
- 2. © Euromonitor International 2 CONSUMER ATTITUDES TOWARDS WEIGHT MANAGEMENT WEIGHT MANAGEMENT – LATEST TRENDS PERFORMANCE OF WEIGHT MANAGEMENT
- 3. © Euromonitor International 3CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE -1 0 1 2 3 4 5 6 7 8 Y-o-ygrowth(%)retailvaluesales,US$ fixedexchangerates,constant Growth of HW products compared to their non-HW counterparts 2005-2020, world level HW Packaged Food HW Soft Drinks Non-HW Packaged Food Non-HW Soft Drinks HW Food and Soft Drinks Continues to Outperform NON-HW Counterparts
- 4. © Euromonitor International 4 NATURAL Gets Top Billing Among Consumers CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE 0% 10% 20% 30% 40% 50% Isallnatural Haslimitedornoaddedsugar Haslimitedornoartificialingredients Haslimitedornoaddedfat Doesnotcontaintransfator hydrogenatedoils DoesnotcontainGMO(genetically modifiedorganism)ingredients Reducedorlowcalorie Haslimitedsaltornoaddedsalt Doesnotcontainartificialsweeteners (e.g.aspartame,neotame,saccharin,… Containsaddedvitaminsorfiber Isorganic Containsprotein DoesnotcontainMSG(Monosodium Glutamate) OnlycontainsingredientsIrecognize andamfamiliarwith Itspackagingmakesmetrustit Issupportedbyahealthorganization Doesnotcontainhighfructosecorn syrup Doesnotcontaingluten IsBPA(bisphenolA)free Isheattreatedorotherwisesanitized Mydietitian,nutritionist,and/ordoctor supportsit Other Noneoftheabove Which of the following factors or ingredients do you look for on food labels and food ingredient labels? Source: Euromonitor International Global Consumer Trends Survey 2015
- 5. © Euromonitor International 5 Standard HW Products Struggle at a Time of Strong HW Innovation CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE -1,000 -500 0 Diet Coke (Coca-Cola Co, The) Diet Pepsi (PepsiCo Inc) Minute Maid (Coca-Cola Co, The) Glacéau VitaminWater (Coca-Cola Co, The) SoBe (PepsiCo Inc) Sokenbicha (Coca-Cola Co, The) Aquarius (Coca-Cola Co, The) Ito En Tennen Mineral Mugi Cha (Ito En Ltd) Qoo (Coca-Cola Co, The) Capri-Sonne (Deutsche SiSi-Werke GmbH & Co KG) Suntory Oolong Cha (Suntory Holdings Ltd) Diet Dr Pepper (Dr Pepper Snapple Group Inc) Java Monster (Hansen Natural Corp) Dakara (Suntory Holdings Ltd) Pocari Sweat (Otsuka Holdings Co Ltd) Pepsi NEX (PepsiCo Inc) Nokyo Kaju (Megmilk Snow Brand Co Ltd) Hajime (Coca-Cola Co, The) Suntory Vitamin Water (Suntory Holdings Ltd) US$million,fixed2015exchangerates Worst Performing HW Brands in Developed Markets, Absolute Decline 2010-2015
- 6. © Euromonitor International 6 Millennials See Beverages as a Way to Obtain Extra Nutritional Content or Energy CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE 0 1,000 2,000 3,000 Monster (Monster Beverage Corp) Red Bull (Red Bull GmbH) Private label (Private Label) Gatorade (PepsiCo Inc) Kenko Mineral Mugicha (Ito En Ltd) Ayataka (Coca-Cola Co, The) Sparkling Ice (Talking Rain Beverage Co) Green Dakara (Suntory Holdings Ltd) Coca-Cola Zero (Coca-Cola Co, The) Glacéau Smartwater (Coca-Cola Co, The) Vita Coco (All Market Inc) Starbucks (Starbucks Corp) Rockstar (Rockstar Inc) Jeju Samdasoo (Kwang Dong Pharm Co… Naked (PepsiCo Inc) NOS (Monster Beverage Corp) Oishii Mizu (Asahi Group Holdings Ltd) Tennensui (Suntory Holdings Ltd) Iyemon (Suntory Holdings Ltd) Powerade (Coca-Cola Co, The) Best Performing HW Brands in Developed Markets, Absolute Growth 2010-2015 US$million,fixed2015exchangerates
- 7. © Euromonitor International 7 1. More natural, more nutritional content in food; Enhanced natural -free from - ancient grains 2. Weight management key/ backlash against sugar 3. Protein still rules but focus on plant-based sourcing 4. Free From is the word 5. Harnessing Millennial power key to future growth Ethical Labels the new Health and Wellness? Top Health and Wellness Trends CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 8. © Euromonitor International 8 Ethical Labels of Growing Importance for Millennials CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE PEOPLE Clean Label: • All Natural • No Artificial Additives • No Artificial Colours • No Artificial Flavours • No Artificial Preservatives • No Artificial Sweeteners • No Monosodium Glutamate • GMO Free • BPA Free Origin: • Locally Sourced Prominent Religious Labels: • Halal • Kosher • Other Charity/Sponsorship ENVIRONMENT/ SUSTAINABILITY Sustainable Trade and Farming: • Fairtrade • UTZ Certified • Other Responsible Forestry: • Rainforest Alliance • FSC • Other Sustainable Palm Oil System • RSPO/ISPO/MSPO • Other Recycling Label: • Widely recycled • Can be recycled • Terracycle • From Sustainable/Renewable Sources • Other Carbon Footprint/No Air Miles Food ANIMAL WELFARE Free Range Marine Sustainability Bird/Insects Friendly Grass fed/pasture raised Vegetarian/Vegan: • Vegetarian • Vegan • Both
- 9. © Euromonitor International 9 Consumers Say No to Empty Calories CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Global per capita bread consumption is down by 1.2kg per over 2010-2020. Global per capita fish and seafood consumption is up by 4kg over 2009 and 2019 and eggs are up by 0.5 kg.
- 10. © Euromonitor International 10 Carbonates Seen as Culprits in the Rise Of Obesity CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 11. © Euromonitor International 11 Traditional Low and Mid-calorie Beverages Struggle in Saturated Markets CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 12. How much sugar is the average global consumer buying? CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE 36gAMOUNT OF SUGAR PURCHASED A DAY BY THE AVERAGE GLOBAL CONSUMER IN 2014 2%ANNUAL GROWTH RATE OF SUGAR PURCHASED OVER 2009-2014 37%PROPORTION OF DAILY SUGAR PURCHASED FROM SOFT DRINKS
- 13. © Euromonitor International 13 Amount of sugar purchased from packaged food and soft drinks varies significantly around the world CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Legend Title 5-29g 30-54g 55-81g 82-94g 95-127g
- 14. © Euromonitor International 14 0 20 40 60 80 100 120 140 Gramspercapitaperday Daily sugar purchases compared to recommended intake, 2014 Sugar (g) 5% WHO recommended intake 10% WHO recommended intake Consumers in many countries buy more sugar than is recommended CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 15. © Euromonitor International 15 0.00 10,000.00 20,000.00 30,000.00 40,000.00 50,000.00 2010 2015 2020 Tonnes Global High Intensity Sweeteners by Type, 2010-2020 Aspartame Saccharin Acesulfame K Sucralose Cyclamate Stevia PepsiCo To Substitute Aspartame in Diet Pepsi with Sucralose& Ace K CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Source: Euromonitor Ingredients
- 16. © Euromonitor International 16 Cola carbonates: AR, CL, UK, SE, US, MX Cola carbonates, US, 2014 Cola carbonates: FI, NL, FR, CA, AU Non-cola carbonates FR, UK, CH, IE, BE, NL, LX, PL, AT Non-cola carbonates: Netherlands, 2013 Nectars, US & UK, 2010 RTD tea, FR, CS, AT, HU RTD tea: ES (2014), PL (2013) Powder Milk Drinks, Mexico, 2013 Powder Milk Drinks, Columbia, 2014Speciality Cola, UK Rtd Tea, IT Juice, IT, 2015 Is Stevia THE Answer to Obesity? CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 17. © Euromonitor International 17 Ketchup, Sweden, 2012 Confectionery, Switzerland, 2013 Jam, Denmark 2013 Soup, Finland 2013 Jellies, Chile, 2013 Table sauce, Australia, 2014 Cereals, Chile 2013 Yoghurt, US, 2013 Yoghurt, US, 2013 and NL 2014 Fromage frais, Norway, 2014 Protein Bar, Austria, 2012 Activia, Hungary, 2013 Reduced Sugar Ice Cream, GR 20%-30% Reduction in Sugar Content Could Put a Halt to Obesity (AoS) CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE THE WORLD OF WEIGHT MANAGEMENT IS CHANGING
- 18. © Euromonitor International 18 0 10 20 30 Sweden United Kingdom Argentina US$ mn, current Retail Sales of Coca-Cola Life 2015 2014 2013 Coca-Cola Life Off to a Good Start in Europe CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 19. 32%CONSUMERS TRY TO LIMIT INTAKE OF BREAD, PASTA AND OTHER CARB-RICH FOOD 37%CONSUMERS ACTIVELY MONITOR WHAT THEY EAT TO MANAGE WEIGHT 20% ON A DIET OR TRYING TO LOSE WEIGHT Euromonitor International Survey 2015 CONSUMER ATTITUDES AND OBESITY
- 20. © Euromonitor International 20 0 100 200 300 400 500 600 700 Argentina Philippines Turkey Egypt Indonesia Mexico Russia Brazil India China Million of overweight and obese (15+ years) 10 Largest Overweight and Obese Populations in Emerging Markets (BMI>25) 2009 2014 2019 Overweight and Obese Populations Set to Grow Twice as Fast in Emerging Markets CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE 0 100 200 300 400 500 600 700 Australia Canada South Korea France Spain Italy Japan UK Germany US Million of overweight and obese (15+ years) 10 Largest Overweight and Obese Populations in Developed Markets (BMI>25) 2009 2014 2019 In the UK alone the cost of obesity and type II diabetes is estimated at approximately £29 billion a year.
- 21. © Euromonitor International 21 CONSUMER ATTITUDES TOWARDS WEIGHT MANAGEMENT WEIGHT MANAGEMENT – LATEST TRENDS PERFORMANCE OF WEIGHT MANAGEMENT
- 22. © Euromonitor International 22 • 1950’ Eat fat! • 1980’ Zero calorie ! • 1990’ Sweeteners don’t taste good… Yoyo effect • New Millennium Weight loss programmes • Fat burning • Satiety? Functional Ingredients • 2010’ Food Intolerance ? • Stevia • Proteins • Supergrains Natural • My Fitnes s Pal Online tools Weight Management – Remains Fashion Driven CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 23. © Euromonitor International 23 Technology ensures that making a healthy choice has never been easier CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 24. © Euromonitor International 24 0% 2% 4% 6% 8% 10% Age 15-34 Age 35-49Age 50-64 Age 65+ %ofRespondents 0% 2% 4% 6% Popcorn Sports Protein Bars Nuts Other (Meat Snacks) Corn Chips Yoghurt Meal Replacement Extruded Snacks Snack Bars Potato Chips Pretzels Fruit Snacks Retail Value CAGR, 2015-2020 US Savoury Snacks Growth Millennial Winner: US Popcorn and High-Protein Snacks CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Q: Do you look for high-protein foods when shopping? Global Consumer Trends Survey; N = 16,327 ; USA; Result by Age
- 25. © Euromonitor International 25 Yoghurt, US, 2012 Confectionery, Switzerland, 2013 Yoghurt, US, 2013 Fromage frais, Norway, 2014 Flavoured Milk Drinks, South Korea, 2013 Reduced Sugar Ice Cream, GB Popcorn (Protein&Fibre) PL FF Biscuits (Protein&Fibre) From Passive Weight Management to Active Nutrition; Protein-rich, Non-fat Alternatives for Breakfast and in Between Meals CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 26. © Euromonitor International 26 Fibre and Protein Pack a Powerful Satiety Punch to Revive Meal Replacement Slimming CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE General Mills Inc Fibre One Protein bars: “Your 3pm craving has met its match!” Kellogg’s Breakfast to go promotes its high protein and fibre content SATIETY REMAINS KEY TO LONG-TERM WEIGHT MANAGEMENT
- 27. © Euromonitor International 27 Carbs Must Deliver Nutrients to Justify Calories: Fibre & Protein Score High CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Amaranth Quinoa Kamut Barley Spelt OatsBulgur Polenta Buckwheat Millet Teff High Protein Other Gluten free High fibre, Beta glucans
- 28. © Euromonitor International 28 CONSUMER ATTITUDES TOWARDS WEIGHT MANAGEMENT WEIGHT MANAGEMENT – LATEST TRENDS PERFORMANCE OF WEIGHT MANAGEMENT
- 29. © Euromonitor International 29 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 2010 2015 2020 US$mn,fixedexchangerates Global Retail Sales of Traditional Weight Management, 2010- 2020 Meal Replacement Slimming Weight Loss Supplements Slimming Teas Other Slimming Products OTC Obesity Meal Replacement Slimming Strongly Outpaced Pill Format Categories CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 30. © Euromonitor International 30 Developed Markets Dominate Weight Management Food and Beverages CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 31. © Euromonitor International 31 0 10 20 30 40 50 60 70 80 90 100 2010 2015 2020 US$billion(constantprices,fixed2015 exchangerates) Retail Sales of Global Weight Management Food and Drinks in Developed Markets 2010/2015/2020 Other Drinks Carbonates Other Food Sauces Confectionery Ready Meals Dairy 0 10 20 30 40 50 60 70 80 90 100 2010 2015 2020 US$billion(constantprices,fixed2014 exchangerates) Retail Sales of Global Weight Management Food and Drinks in Emerging Markets 2010/2015/2020 The Gulf Between Developed and Emerging Markets In Weight Management Positioned Food and Beverage Offering CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE
- 32. © Euromonitor International 32 Development of Weight Management 2015: USA vs. India CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Weight Management Positioned Food and Beverages by Category 2015 Dairy Carbonates Ready Meals Ice Cream Meal Replacement Frozen Meat, Seafood, Fruit and Vegetables Sweet and Savoury Snacks Confectionery Biscuits and Snack Bars SDC Shelf Stable Meat, Seafood, Fruit and Vegetables Concentrates RTD Tea Bottled Water Others Inner Circle: US Outer Circle: India
- 33. © Euromonitor International 33 Weight Management is 2nd Largest Food & Beverage Health Trend Globally CHANGING THE FACE OF WEIGHT MANAGEMENT AS CONSUMERS DEMAND NATURAL, NUTRITIOUS AND CONVENIENT, VITAFOODS EUROPE Health and Wellness by Health Platform, Global Retail Sales 2015 General Wellbeing US$410.4 bn Weight Management US$136.1 bn Digestive Health US$70.3 bn Energy Boosting US$35.4 bn Oral/Respiratory Health US$20.7 bn Endurance US$20.0 bn Bone and Joint Health US$16.0 bn Food Intolerance US$12.2 bn Cardiovascular Health US$6.5 bn Immune Support US$2.4 bn Urinary Tract Health US$0.7 bn Beauty from Within US$0.3 bn Brain Health and Memory US$0.3 bn Vision Health US$0.1 bn Note: If a product has a another functional benefit besides being low in calories, it is assigned to the appropriate health platform instead, rather than to weight management.
- 34. Stretch SUGAR, FAT AND CARBS REDUCTION TO EMERGING COUNTRIES Review SATIETY INDUCING SNACKS AND NATURAL WM INGREDIENTS IN DEVELOPED MARKETS Focus on “HEALTHY” AND “NUTRITIOUS” WHEN LIMITING CALORIES WEIGHT MANAGEMENT (WM) STRATEGIES
- 35. THANK YOU FOR LISTENING Q&A Ewa Hudson Global Head of Health and Wellness Research ewa.hudson@euromonitor.com @ewa_hudson