Basic strategies SWOT analysis SWOT analysis framework Market mix strategies Types of marketing strategies

2. Market oriented strategic planning is the process of developing and
maintaining a viable fit among the organization’s objectives, skills,
and resources and its changing market opportunities. The aim of
strategic planning is to shape the company’s businesses and products
so that they yield target profits and growth and keep the company
healthy despite any unexpected threats that may arise. Strategic
planning calls for action in three key areas. The first area is managing
a company’s business as an investment portfolio. The second area
involves assessing each business’s strength by considering the
market’s growth rate and the company’s position and fit in that
market. And the third area is the development of strategy, game plan
for achieving long- term objectives

3. 1. Moving quickly to satisfy customer needs. Using pricing to
differentiate the product / service.
2. Paying attention to packaging.
3. Building customer loyal Offering samples and
demonstrations Educating customer.

4. • The overall evaluation of business’s strengths, weaknesses,
opportunities, and threats is called a SWAT analysis.
 SWAT analysis consists of an analysis of the external and
internal environment.
 Launching a product in the market and winning consumer
in the initial period is not enough
 A company has no time to be complacent. In this world of
‘survival of the fittest’, one connect afford to be happy with
the sales.

5. Strength & weakness are internal Opportunities and Treats are
Factors and relate to the present external factors and relate to the
Situation future
Strengths opportunities
Weaknesses Threats

6. 1. STRENGTH- Consider the company strong points from its
point and customers point of view. Consider distinst advantages
of the company, is there any offer that cannot be copied by the
competitor .
2. WEAKNESSES- Evaluate the company weaknesses from the
competitor’s perspective and plan strategies to overcome the
weakness
3. OPPORTUNITIES- Consider the areas in market that offers a
room for the company to grow. Narrow scale changes
government policy related to your industry , changes in social
pattern demographic and customer lifestyle changes.
4. TREATS- They should emphasize on the treats from
competitors and therefore develop strategic to overcome them

7. DEFENITION
A strategy is your plane of action in a given environment, taking
into account your set including the effect of your action on other
Marketing strategy-The section of a course of action from
among several alternative that involve specific customer groups,
communication methods distribution channels, and pricing
structures. It is a combination methods of target markets and
marketing mixes. A marketing strategy will help in defining
business goals and develop activities to achieve them.

8. TYPE OF MARKETING STRATEGY
1. Commodity / Consumer
2. Differentiated product / consumer
3. Commodity / Intermediary buyer
4. Differentiated product / Intermediary buyer