This document provides an overview of an entrepreneurial program that focuses on market estimation. It includes an agenda for quick group presentations on market research and projects. Various types of market research are defined, including primary and secondary methods. Customer segmentation, targeting, and positioning are also discussed. The document then provides examples and guidelines for estimating market potential, including defining the target market and geography, expenditures, competition, and determining market share. Pricing strategies and differentiating products are also covered.
Much before a company starts to estimate the market size, it is very important to compile the data concerned in PPT template format relating to the study of market potential. Other parameters like defining of customer target, penetration rate, and potential market size can be addressed with ease in a Market Sizing PowerPoint Presentation Slides. As far as company’s allocation is concerned in the total market size it can be measured by the stats of total volume rightly updated in presentation template. Number handling and other calculation part has become very easy as all the measurement tables and formulas are supported in PowerPoint slideshow. In a conference hall qualitative and qualitative aspects can be handled, brought into notice and assessed with ease using pre designed graphics in PPT layout. Even before a new product or service is launched its important to understand the market potential with respect to your company, all of which can be tracked with presentation slide, thus helping you to stand at par with others. Ensure ethnic feelings are duly considered with our Market Sizing PowerPoint Presentation Slides. Be able to address cultural concerns.
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
Much before a company starts to estimate the market size, it is very important to compile the data concerned in PPT template format relating to the study of market potential. Other parameters like defining of customer target, penetration rate, and potential market size can be addressed with ease in a Market Sizing PowerPoint Presentation Slides. As far as company’s allocation is concerned in the total market size it can be measured by the stats of total volume rightly updated in presentation template. Number handling and other calculation part has become very easy as all the measurement tables and formulas are supported in PowerPoint slideshow. In a conference hall qualitative and qualitative aspects can be handled, brought into notice and assessed with ease using pre designed graphics in PPT layout. Even before a new product or service is launched its important to understand the market potential with respect to your company, all of which can be tracked with presentation slide, thus helping you to stand at par with others. Ensure ethnic feelings are duly considered with our Market Sizing PowerPoint Presentation Slides. Be able to address cultural concerns.
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
This presentation consists of different pricing strategies that can be applied in businesses, and how do you solve or compute for the costing of your product, that would result to a positive profit.
What do you mean by Market research, Concept of Market Research, Application of Market Research, Advantages of Market Research, Process of Market Research, Market Information.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
This presentation consists of different pricing strategies that can be applied in businesses, and how do you solve or compute for the costing of your product, that would result to a positive profit.
What do you mean by Market research, Concept of Market Research, Application of Market Research, Advantages of Market Research, Process of Market Research, Market Information.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Reliable market sizing doesn't have to be as complicated or painstakingly slow as you think. This presentation offers a quick overview of the art and science of market sizing, and offers a step-by-step guide on how to conduct seven fast market sizing approaches.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
To download the editable version of this document, go to www.slidebooks.com
Market & competitor analysis template in PPT created by former Deloitte & McKinsey management consultants and talented designers.
Organization Study at Meriiboy Ice-Creamsabinmp8060
The Organization Study done in Meriiboy Ice-creams is to understand the structure and functioning of the organization.it helped me to familiarize with the different departments in the organization and their functions and activities including documentation and to understand how the key business processes are carried out in an organization.during the study I understand the history, growth profile, structure and future plans of the organization.
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Marketplace business simulation, Game Scenario, Strategic Market.docxinfantsuk
Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. WELCOME TO THE ENTREPRENEURIALPROGRAM Today – Marketestimation
2. Agenda QUICK GROUP PRESENTATIONS WHAT ARE YOU WORKING ON HOW WILL YOU WORK ON YOUR MARKET ESTIMATION MARKET RESEARCH DIFFERENT TYPES OF MARKET RESEARCH CUSTOMER SEGMENTS, TARGETING & POSITIONING MARKET ESTIMATION WORKING ON THE PROJECTS PROJECT STRUCTURE GROUP SUPERVISION
6. DefinitionMarketing Research is: ”The process of designing, gathering, analyzing and reporting of information that may be used to solve a specific marketing problem” (Burns & Bush, 2000)
7. Beforedoingmarket research, oneshould have: A clear objective as to what the organization is aiming to achieve – both through marketing and corporate objectives A reasonable understanding of the targeted segments, and thus an ability to position the product or service
9. MARKET RESEARCH TOOLS Primary Research Methods Observations (going native + antropology) Focus Groups In-Depth Interviews (In person, mobile, Skype or by using video conference) Questionaries(personal, mobile, online, e-mail)
10. MARKET RESEARCH TOOLS Secondary Research Methods (Desk Research) Intern information (sale, payment, inventory) External information (Published or Commercial market research reports, Information about competitors, Government reports, Industry specific homepages
11. Market Research Ask the customerswhattheywant Ask the customerswhattheydream of Talk to ”non-customers” Talk to competitors Understand the competitors’ business model Know the positioningmap of the industry Talk to distributors TEST!!!
13. STP) Segmentation Determinations of variables thatwillinfluencewhichcustomer segment youfocuson Targeting Howmany segments shouldyoutarget? Which segment shouldyoutarget? Positioning Which position within a segment do youwant to obtain?
14. Definition Segmentation is the ability to: ”…divide the markets into groups, or clusters, of customers based upon realistic and meaningful criteria so as to offer clear, targeted benefits to every customer” (Wright, 2004)
15. SEGMENTING BY MARKET TYPES Mass Market = Undifferentiated Segments = Homogeneous groups Niche = Specialized customer segments Multiple segments = You serve multiple segments at once – examples could be Google or even Golf courses Customized or individual = Dell Local customer groups = You tailor the offering to meet local needs
16. Targeting Targeting = Which customer segment should we aim at? Can we spot any gaps in the market? Look for fit between strategy and resources
17. Positioning The percieved position of the brand! Does it differentiate from competitors Is there enough customers in that place? Multiple positioning strategy = Procter & Gamble
22. Estimating Market Potential Check-List Estimating the market or market potential for a new business or business expansion is critical in determining the economic feasibility of a venture. Estimating the market potential will determine if the market is large enough to support your businesses. What type of customer will buy the product or service? Where are these customers located? How many potential customers (N) are there? How often do they consume or use it? What is the Competition? What are people paying? What is the Potential for the Market to Develop? What is my share of the Market
24. Estimating Market Potential: Key Steps in Estimating Market Potential: 1. Define your target market and market segments. 2. Define the geographic boundaries of your market. 3. Derive average expenditures for the category. 4. Determine the average household income for the area and state. 5. Estimate market share
25. Estimating Market Potential: MP = market potential N = number of possible buyers P = average selling price Q = average annual consumption FORMULA: MP = N x P x Q
26. Estimating Market Potential: EXAMPLE : Agritourism Market Potential Analysis Situation - estimate the market potential for a new corn maze in Wake County, Georgia. The facility will have a maze and hayride. Other activities include pig races, hay bale play grounds, and a petting zoo. The average price for corn mazes in the area is $8.00 per person. They plan to target children 8 years old and under. There are two other competing corn maze operations. These operations have been in business for over five years and have established a clientele. Estimating Market Potential: MP = market potential N = number of possible buyers P = average selling price Q = average annual consumption Number of potential customers (target market) =101,600 people under 9 years of age P - average selling price = $8.00 per person Q - consumption - assumes an average of 1.5 visits per year per child= 1.5 MP= 101,600 * $8.00 * 1.5 = $1,219,200.00
27. Estimating Market Potential: EXAMPLE :Agritourism Market Potential Analysis Adjustment: It is unrealistic to assume that the operation will capture 100% of the market given they are new and there are established operations in the area. Need to estimate our market share of the corn maze business in the county. Market share = Market potential * percent of the market captured. Assume each corn maze obtains 33% of the market Market Share = $1,219,200.00 * 33% = $402,336 Use 20% and 10% to see how sensitive the market share number is and if these figures will support your business. Market Share = $1,219,200.00 * 20% = $243,840 Market Share = $1,219,200.00 * 10% = $121,92
29. HOW TO - Calculating The Price: Cost-plus pricing. Used mainly by manufacturers, assures that all costs (fixed and variable) are covered and includes a desired level of profit. 2) Demand pricing. Used by companies that sell their product through a variety of sources at differing prices based on demand. 3) Competitive pricing. Price according to your competitors. Used in competitive markets with little product differentiation. 4) Mark-up pricing. Adds a level of profit to the cost of the product being retailed. Also good for products that are co-packed. Evaluating Price Competitiveness: Investigate your competition. Are your prices in alignment with theirs? What is the value of your product relative to theirs? Do not be a price taker or implement a “me, too” pricing strategy if your product can be differentiated and offers a higher value than competing products. If your price is too high to compete directly in the market, look for a niche market that desires your product’s attributes and charge accordingly.
30. How do I KNOW IF MY PRODUCT IS DIFFERENTIATED ?
31. 3 criteria needs to be fulfilled Does my value proposition differ from what is currently being offered to the market? Is the segment large enough for my value proposition? Is it hard for competitors to imitate, copy or replace my value proposition?
32. OK quality – BETTER in price and size OK price – BETTER in design OK service – BETTER in price Ok speed – BETTER in price and size
41. TOP TIP on corporate bloGGING “…businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog” Source: http://mashable.com/2010/07/20/corporate-blogging-tips/
51. Mini Task Whichchannelsareyougoing to use? Find 2 potential channels for yourcompany Describewhyyou have chosenthesechannels? Howwouldyouusethem? Whatareyougoing to use it for?