Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
The ten elements of a strong business modelGnowit Inc
Here are the ten basic elements of a strong business model. It is important for startups to understand the fundamentals of creating a sustainable business
The ten elements of a strong business modelGnowit Inc
Here are the ten basic elements of a strong business model. It is important for startups to understand the fundamentals of creating a sustainable business
MKT 421 EDU Education Your Life / mkt421edu.comkopiko13a
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
Steven geffen digital marketing strategy quirk textbook 5Steven Geffen
Steven Geffen: The essential Guide to Marketing in a Digital world. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action
Marketing Strategy explained in 25 Easy Slides for MBA studentsS K "Bal" Palekar
Review cum handout of an elective half-credit course on marketing strategy conducted for second year MBA students at S P Jain Institute of Management and Research.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Please cite and include references- Broderick & Blewitt (2015) must.docxinfantsuk
*Please cite and include references- Broderick & Blewitt (2015) must be one of the sources (total of three references in the discussion post)
Consider the following perspective from the Just the Facts Coalition, a group comprised of counselors and other helping professionals who work with adolescent children:
Sexual orientation is not synonymous with sexual activity. Many adolescents as well as adults may identify themselves as lesbian, gay, or bisexual without having had any sexual experience with persons of the same sex. Other young people have had sexual experiences with a person of the same sex but do not consider themselves lesbian, gay, or bisexual. This is particularly relevant during adolescence because experimentation and discovery are normal and common during this developmental period. (American Psychological Association, 2013)
Straight, lesbian, gay, bisexual, transgendered, and questioning—when it comes to sexuality and sexual orientation, what influences individuals the most?
For this Discussion, review this week’s media presentation, “Perspectives: The ‘Tween’ Years,” reflecting on the factors that influence sexuality and sexual orientation during the tween years. Then, complete the post assigned to you by your Instructor.
Discussion A
Post by Day 4
an explanation of the roles that biology, culture, socialization, and age may play in influencing sexuality. Justify your response with references to this week’s Learning Resources and the current literature. Be specific.
References:
Broderick, P. C., & Blewitt, P. (2015).
The life span: Human development for helping professionals
(4th ed.). Upper Saddle River, NJ: Pearson Education.
Chapter 8, “Gender and Peer Relationships: Middle Childhood Through Early Adolescence” (pp. 282-323)
Chapter 9, “Physical, Cognitive, and Identity Development in Adolescence” (pp. 324-367)
Best, D. L. (2009). Another view of the gender-status relation.
Sex Roles, 61
(5/6),341–351.
Retrieved from the Walden Library databases.
Cobb, R. A., Walsh, C. E., & Priest, J. B. (2009). The cognitive-active gender role identification continuum.
Journal of Feminist Family Therapy, 21
(2),77–97.
Retrieved from the Walden Library databases.
Ewing Lee, E. A., & Troop-Gordon, W. (2011). Peer processes and gender role development: Changes in gender atypically related to negative peer treatment and children’s friendships.
Sex Roles, 64
(1/2),90–102.
Retrieved from the Walden Library databases.
Gallor, S. M., & Fassinger, R. E. (2010). Social support, ethnic identity, and sexual identity of lesbians and gay men.
Journal of Gay & Lesbian Social Services, 22
(3)
,
287–315.
Retrieved from the Walden Library databases.
Lev, A. I. (2004).
Transgender emergence: Therapeutic guidelines for working with gender-variant people and their families
. Binghampton, NY: Routledge.
Chapter 3, “Deconstructing Sex and Gender: Thinking Outside the Box” (pp. 79–109)
Retrieved from the W.
Please choose 1 of the 2 topics below for this weeks assignment.docxinfantsuk
Please choose 1 of the 2 topics below for this weeks assignment:
Topic 1: Rite of Passage
A rite of passage is an event that marks a person's progress from one status to another. It is a universal phenomenon which can show anthropologists what social hierarchies, values and beliefs are important in specific cultures. Rites of passage are often ceremonies surrounding events such as other milestoneh are considered important rites of passage for persons of their respective religions.s within puberty, coming of age, marriage and death. Initiation ceremonies such as baptism, confirmation and bar or bat Mitzva
I would like you to write and describe an event that you have gone through that has changed your perception of yourself, your perception by those around you, and any new roles, expectations that came along with your Rite of Passage. How has this passage changed how you interact with others? How has it changed who you interact with? Please use concepts and terms from the text to better explain your experiences.
For example; you may describe when you had your first child and the new roles that came with being a mother or father. You may describe when you got married, graduated from high school, got your driver’s license, etc.
Topic 2: Social Roles
I would like you to describe your various roles (son, daughter, mom, dad, employee, employer, aunt, uncle, brother, sister) that exist within the social institutions that you occupy. I would like you to choose only a few (no more than 3 or 4) of them that you deem important and take satisfaction in. Describe the roles, why they are important to you and what are the expectations of those roles, why you take pride in the role, and how has it changed your perspective (if it has).
1 page minimum (650-700 Words per page)
.
More Related Content
Similar to Marketplace business simulation, Game Scenario, Strategic Market.docx
MKT 421 EDU Education Your Life / mkt421edu.comkopiko13a
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified through experimentation and research.
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
Steven geffen digital marketing strategy quirk textbook 5Steven Geffen
Steven Geffen: The essential Guide to Marketing in a Digital world. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action
Marketing Strategy explained in 25 Easy Slides for MBA studentsS K "Bal" Palekar
Review cum handout of an elective half-credit course on marketing strategy conducted for second year MBA students at S P Jain Institute of Management and Research.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Please cite and include references- Broderick & Blewitt (2015) must.docxinfantsuk
*Please cite and include references- Broderick & Blewitt (2015) must be one of the sources (total of three references in the discussion post)
Consider the following perspective from the Just the Facts Coalition, a group comprised of counselors and other helping professionals who work with adolescent children:
Sexual orientation is not synonymous with sexual activity. Many adolescents as well as adults may identify themselves as lesbian, gay, or bisexual without having had any sexual experience with persons of the same sex. Other young people have had sexual experiences with a person of the same sex but do not consider themselves lesbian, gay, or bisexual. This is particularly relevant during adolescence because experimentation and discovery are normal and common during this developmental period. (American Psychological Association, 2013)
Straight, lesbian, gay, bisexual, transgendered, and questioning—when it comes to sexuality and sexual orientation, what influences individuals the most?
For this Discussion, review this week’s media presentation, “Perspectives: The ‘Tween’ Years,” reflecting on the factors that influence sexuality and sexual orientation during the tween years. Then, complete the post assigned to you by your Instructor.
Discussion A
Post by Day 4
an explanation of the roles that biology, culture, socialization, and age may play in influencing sexuality. Justify your response with references to this week’s Learning Resources and the current literature. Be specific.
References:
Broderick, P. C., & Blewitt, P. (2015).
The life span: Human development for helping professionals
(4th ed.). Upper Saddle River, NJ: Pearson Education.
Chapter 8, “Gender and Peer Relationships: Middle Childhood Through Early Adolescence” (pp. 282-323)
Chapter 9, “Physical, Cognitive, and Identity Development in Adolescence” (pp. 324-367)
Best, D. L. (2009). Another view of the gender-status relation.
Sex Roles, 61
(5/6),341–351.
Retrieved from the Walden Library databases.
Cobb, R. A., Walsh, C. E., & Priest, J. B. (2009). The cognitive-active gender role identification continuum.
Journal of Feminist Family Therapy, 21
(2),77–97.
Retrieved from the Walden Library databases.
Ewing Lee, E. A., & Troop-Gordon, W. (2011). Peer processes and gender role development: Changes in gender atypically related to negative peer treatment and children’s friendships.
Sex Roles, 64
(1/2),90–102.
Retrieved from the Walden Library databases.
Gallor, S. M., & Fassinger, R. E. (2010). Social support, ethnic identity, and sexual identity of lesbians and gay men.
Journal of Gay & Lesbian Social Services, 22
(3)
,
287–315.
Retrieved from the Walden Library databases.
Lev, A. I. (2004).
Transgender emergence: Therapeutic guidelines for working with gender-variant people and their families
. Binghampton, NY: Routledge.
Chapter 3, “Deconstructing Sex and Gender: Thinking Outside the Box” (pp. 79–109)
Retrieved from the W.
Please choose 1 of the 2 topics below for this weeks assignment.docxinfantsuk
Please choose 1 of the 2 topics below for this weeks assignment:
Topic 1: Rite of Passage
A rite of passage is an event that marks a person's progress from one status to another. It is a universal phenomenon which can show anthropologists what social hierarchies, values and beliefs are important in specific cultures. Rites of passage are often ceremonies surrounding events such as other milestoneh are considered important rites of passage for persons of their respective religions.s within puberty, coming of age, marriage and death. Initiation ceremonies such as baptism, confirmation and bar or bat Mitzva
I would like you to write and describe an event that you have gone through that has changed your perception of yourself, your perception by those around you, and any new roles, expectations that came along with your Rite of Passage. How has this passage changed how you interact with others? How has it changed who you interact with? Please use concepts and terms from the text to better explain your experiences.
For example; you may describe when you had your first child and the new roles that came with being a mother or father. You may describe when you got married, graduated from high school, got your driver’s license, etc.
Topic 2: Social Roles
I would like you to describe your various roles (son, daughter, mom, dad, employee, employer, aunt, uncle, brother, sister) that exist within the social institutions that you occupy. I would like you to choose only a few (no more than 3 or 4) of them that you deem important and take satisfaction in. Describe the roles, why they are important to you and what are the expectations of those roles, why you take pride in the role, and how has it changed your perspective (if it has).
1 page minimum (650-700 Words per page)
.
Please be advised that for the second writing assignment, the clas.docxinfantsuk
Please be advised that for the second writing assignment, the class is split in half. Students who choose a topic from the first half of the semester will be assigned writing assignment 2A and students who choose a topic from the second half of the semester will be assigned writing assignment 2B. Instructions are below.
Writing Assignment #2
Contemporary Issues in Employment Law
Value 300 points
Writing assignment 2A is due end of week 7 - March 11.
The following topics are assigned to Writing Assignment 2A
Remedies under Title VII
Employment at Will
Constitutional Issues
EEOC
Race and Color Discrimination
National Origin Discrimination
Disability Discrimination
Religious Discrimination
Sex Discrimination
Sexual Harassment
Overview
This Writing Assignment is required to provide students with the opportunity to:
• Investigate a “subtopic” of special interest associated with any of the major topics addressed during the course.
• Acquire in depth knowledge about a “subtopic” of choice – expanding one’s knowledge base beyond the basic course curriculum.
• Reflect on facts, theories, and opinions associated with the subtopic of choice. Develop or change an opinion about the subject.
• Communicate knowledge about chosen topic, offering learning community members an opportunity to increase their knowledge on a subtopic topic associated with the base course curriculum.
• Communicate one’s opinion on the subtopic, using critical thinking skills to form the opinion and writing skills to communicate one’s thoughts.
Instructions
1. Research the topic that you have chosen or have been assigned.
Listing for spring 2017 (listing will be available after week 3)
IMPORTANT: If using Internet based resources, ensure that resources are of high quality, such as websites that end in .gov or .edu.
Do not use the following as resources:
Law firm web sites
Law firms are trying to solicit clients. In Employment law, law firms usually represent either employers or workers - few represent both. As such, their web sites are designed to attract the clients they seek to represent. Therefore, the information contained therein may not be completely accurate as the information provided may be skewed to either a management or employee perspective.
Websites such as Wikipedia or ehow
Information found on those sites may not be reliable.
2. Organize and develop your writing assignment
Use the following format: Overview, Opinion Statements, Resource Citations.
Use the headings to divide your work into the 3 required areas in your paper.
Overview
Provide an overview of your topic using at least two resources.
Highlight the most important concepts.
The overview should be no more than 500 words. That’s about 7 – 8 average length paragraphs.
Do not place your opinions in the overview. This is an academically oriented portion of the assignment. Your opinions are welcome in the next portion of the paper.Your overview MUST include citation of sources.
Please briefly describe cross cultural variations in Consumer Beha.docxinfantsuk
Please briefly describe cross cultural variations in Consumer Behavior and explain core values that vary across culture and influence behaviors.
You must provide at least three examples.
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).
.
Please be sure to organize your report using section headers to clea.docxinfantsuk
Please be sure to organize your report using section headers to clearly indicate which part of the assignment you are addressing (i.e. do not write in a classic essay format).
1)
Define the health disorder
: Colon Cancer
a. Clearly describe the symptoms, disease prognoses, type of infectious agent, if applicable, significance of this disease
2)
Distribution section – this is the most important part of the assignment!
a.
Must provide quantitative incidence, prevalence and mortality measures to describe person, place and time aspects of the disease’s distribution!
b. Quality of tools used (tables, graphs, maps)?
c. Information clearly cited within the body of the report and referenced completely at the end?
d. Described host characteristics?
e. Environmental attributes discussed clearly?
f. Any temporal characteristics to the disease’s distribution?
g. Other patterns or trends?
3)
Summation:
a. Conclusions and summary of any current hypotheses to explain the described distributions
b. Identification of any gaps in knowledge about the distribution
The overall quality of writing, organization, basic “grammar” and comprehension issues will also be considered.
.
Please attach two different assignments. Please first provide the dr.docxinfantsuk
Please attach two different assignments. Please first provide the draft for the IRP then provide the revised IRP that is finalized. It is crucial that you thoroughly check for grammatical errors.
Please do not use books or journals as references.
Please use online sources.
Requirements for final draft:
60.0
to >54.0
pts
Excellent
Plan includes the following for one data center and the global network: • Comprehensive list and explanation of potential incidents • Rating of incidents by risks as high, medium, or low, with rationale for all ratings • Mitigating controls to reduce the identified risks, with clear explanation and rational for each control • Identification of incident response team (contact list – names, titles, work and home contact information) with roles and responsibilities, and explanation of why those roles are responsibilities were assigned to each team member • Detailed and concise process to assess, describe, and document the damage with appropriate forms; explanation of rationale for each step in the process; forms clear and well laid-out • Detailed and concise incident reporting process and appropriate forms; explanation of rationale for each step in the process; forms clear and well laid-out
.
Please answers some questions below (attached references) 1.Wh.docxinfantsuk
Please answers some questions below: (attached references)
1.What are definition boundaries and how do they benefit clear thinking?
2. What is the difference between the
denotation
and the
connotation
of a word? Provide an example of a highly connotative word.
3. As critical thinkers, why should we be cautious about the use of jargon, euphemisms, and buzzwords?
.
Please answer these discussion questions thoroughly. Provide re.docxinfantsuk
Please answer these discussion questions thoroughly. Provide references for any work that is not in your own.
#1 Describe the typical social, cognitive, moral and spiritual development in the school-age child. What are some of their nutritional needs?
#2 Discuss 2 2020 National Health Goals related to adolescent growth and development. What can you do as a nurse to promote those goals you chose?
#3 What are some assessment differences that you would look for in the adolescent assessment that you would not do for other age groups?
#4 Write a nursing diagnoses related to communication and health with children. Include your interventions for the diagnosis you decide upon.
.
Please click on this link and follow the directions to complete the .docxinfantsuk
Please click on this link and follow the directions to complete the activity.
Select ONE of the scenarios and tell us how you rated it in terms of ethics and why.
Then, answer the following two questions.
1. What did you learn about ethics by completing the activity?
2. In your opinion, what does it mean to be an ethical persuader?
.
Please choose one of the following questions, and post your resp.docxinfantsuk
Please choose one of the following questions, and post your response of a minimum of 150 words. Be sure that your comments are original, thoughtful, and well developed. This discussion will be open for the whole course, so check back frequently:
1) Most films and popular scholars would say that New Kingdom Egypt is the height of their civilization, but all the "Great Pyramids" and other culturally defining ideas are from the Old Kingdom. Which do you believe is the best period which shows the height of the Egyptians, the Old or New Kingdom Egypt? Or do you think the Middle Kingdom is the height of the Egyptians? To answer this question, choose one building, site, city, or artifact which supports your belief from either the Old, Middle, or New Kingdom. For this topic, you may use an example from the textbook, but you must find supportive information that is not mentioned in the textbook about your example from an external source (website, book, or article) to support your response. Your example could also be something not mentioned in the textbook at all. Please cite your sources for this submission.
Or
2) Discuss which of the Early Greek cultures you would like to have lived in. You may choose from the Cycladic, Minoan, Mycenaean, Athenian, or Spartan. In answering this question, please give reasons why you chose the one you did, and also give one reason for each of the other cultures as to why you would NOT want to live in that culture.
Or
3) Early archaeologists went searching for physical evidence of the myths they studied, which was due to Heinrich Schliemann's finding of Troy. Was this method of searching for mythology a good idea for searching for artifacts and physical cities? This question is asked because the stories of the myths lasted for about 2600 years before someone went looking for and found the myths of the Greeks. Why didn't someone do this before Schliemann? This idea of "myth-chasing" still goes on, so what kind of modern "myth" do people search for in our present time?
.
Please answer the questions in paragraphs containing at least fi.docxinfantsuk
Please answer the questions in paragraphs containing at least five sentences. Include the question and number your answers accordingly.
1. Describe Digital Literacy (how to know what is real on the web).
2.
None of these people exist
. What does this mean to you?
3. Why is Wikipedia more reliable than a paper encyclopedia?
4. How useful are crowd sources answers?
5. What are some drawbacks to crowd sourced answers?
6. Do people generally utilize the diversity of sources on the Internet effectively?
7. How reliant are we and how reliant should we be on getting our news from social media?
8. How do humans remain vigilant when we turn over authority to computers? Have you tried to navigate without gps?
9. If models are simplifications or reality, why do we rely on them?
10. Why was this
mode
l, used by Amazon for hiring, wrong?
11. Why did Skynet declare war on the human race?
.
Please answer the following three questions in one to two paragraphs.docxinfantsuk
Please answer the following three questions in one to two paragraphs. Please format your responses in 12
point font, double spaced, with 1-inch margins. This assignment is due on Canvas at 11:59 PM PST on
Friday, November 6th.
1. What is \centrality" in a network context? What is the difference between degree centrality and
closeness centrality? When might we want to use a measure like closeness centrality to discuss someone’s
position in a social network instead of degree centrality? What about transitivity? When might we
care more about transitivity than we do about centrality as researchers?
2. What is \contagion" in a network context? Describe one example of network contagion in your own life.
In your example, identify the social network (a network of classmates? a family? a workplace?), the
nature of the connection between individuals (do you exchange information? affection? money-labor?),
the directionality, and the thing spreading through the network.
3. Much of the research with which we have engaged so far is now over a decade old (if not older). What
more recent changes { social changes, technological innovations, political phenomena, etc. { may have
changed some of the conventional wisdom, findings, or scientific understandings of social networks
since this research was carried out? Please describe at least one change and walk us through what the
consequences of that change might be on current and future social network scholarship.
.
Please answer the following1. Transformational leadership and .docxinfantsuk
Please answer the following:
1. Transformational leadership and transactional leadership often occur in the same organization. How do they impact each other?
2. Explain four common transformational leadership strategies identified by Bennis and Nanus.
3. How do the practical and theoretical approaches to AL differ? Are they really describing the same type of leadership?
.
Please answer the below questionDescribe social bandwidth and s.docxinfantsuk
Please answer the below question:
Describe social bandwidth and share an experience you’ve had with this concept within your previous interactions
The post should be in 700 word limit in APA format with references and citations.
.
Please answer the following questions1.- Please name the fu.docxinfantsuk
Please answer the following questions:
1.- Please name the functions of the esophagus. Is the liver is a mixed gland?
2.- Please explain the division of the thoracic cavity.
3.- Please explain the action of the parasympathetic nervous system over: digestive system, cardiovascular system,pupil, and sweat glands.
4.- Please name the functions of the Sympathetic system. What is a nociceptor?
5.- What is the Babinski reflex? Why is important if it is present in an adult patient?
6.- Please name the 12 Cranial Nerves.
7.- What are the functions of the Cranial Nerve II, VI, and XII
8.- What is the iris? What is the importance of the vitreous humor and the retina?
9.- Please explain: glaucoma, cataracts, astigmatism, presbycusis, and tinnitus ?
10.- Please name the external ear parts. What is the function of the Eustachian tube ?
Thank you.
.
Please answer the following questions1.- Please name the follow.docxinfantsuk
Please answer the following questions:
1.- Please name the following body parts in common words: sternal, pedal, popliteal, and antecubital.
2.- Which organs are located in the left hypochondriac region, and right iliac region ?
3.- Please name the process whereby the end products of digestion move across the walls of the alimentary canal into the blood: ___________
4.- Please name all the organs and sphincters, of the Digestive system.
.
Please answer the following questions with supporting examples and f.docxinfantsuk
Please answer the following questions with supporting examples and full explanations.
Analyze how policies influence the structure and financing of health care, practice, and health outcomes.
Develop institutional, local, state and/or federal policy initiatives.
Consider the role of government and various professional organizations in the process of planning and implementing policies at management levels for diverse healthcare environments.
Examine the effect of legal, ethical, and regulatory processes on nursing practice (and/or change to providers), healthcare delivery, and outcomes while maintaining balance with administrative and fiscal responsibilities.
Interpret research, bringing the nursing perspective, alongside perspectives of their administrative colleagues, for policy makers and stakeholders.
Advocate for policies that improve the health of the public and the profession of nursing and health care administration.
For each of the learning objectives, provide an analysis of how the course supported each objective.
Explain how the material learned in this course, based upon the objectives, will be applicable to professional application.
Reflect back on your journey through this course and answer the following:
What was the most valuable thing you learned in this course?
.
Please answer the following questions about air and water pollution .docxinfantsuk
Please answer the following questions about air and water pollution (minimum 175 words total): With references
1. Why is climate change a global concern? Please provide examples.
2. What changes are being made or should be made to address air or water pollution in your area?
.
please answer the following 7 questions in its entirety. #11.C.docxinfantsuk
please answer the following 7 questions in it's entirety.
#11.C
#12. A,B,C
#13
#14. A-M
#16
#18
#19
Textbook
Brealey, R., Myers, S. C., Marcus, A. J. (2020).
Fundamentals of corporate finance
(10th ed). McGraw-Hill Education: New York, NY.
.
Please answer the questions listed below and submit in a word docume.docxinfantsuk
Please answer the questions listed below and submit in a word document.
Exercise 32
Right On.
Describe what is meant by the “linear view” used with paper documents.
Exercise 40
You Spoiled It.
Motorola, Inc., fired its CFO, Paul Liska, in January for a number of reasons related to his performance as stated by Motorola. Liska has filed a suit against Motorola for the conditions of his dismissal. Motorola, accused its former CFO of destroying evidence needed in the case, and asked the Cook County Circuit court to sanction Mr. Liska for “spoiliation” of evidence in the case. When he was fired on January 29, Mr. Liska left the company with his company laptop, and when he returned his laptop on February 17, the laptop had been “wiped.” Motorola’s forensic investigators had found that a data destruction program was run on the laptop numerous times to destroy any usable data needed by Motorola to show what Mr. Liska had been working on prior to his dismissal. Mr. Liska states that he only deleted personal files.
Do you believe that all files related to the case have been destroyed?
Are there any other places that work files related to the CFO’s accounting activities would be kept?
What would have to been done to files collected from a source other than Mr. Liska’s laptop?
Would these files be acceptable in a courtroom case?
Exercise 27
Finding a Criminal.
Five customers at the Tartu Bank had complained about unauthorized monies being withdrawn from their accounts. The Bank has a business fraud team which was called together to investigate the thefts from the accounts. The team could determine the account receiving the funds, times the events occurred, the amount of the cash withdrawn from the accounts, whether a bank password had been reset, but they did not have the skills to develop additional information about the IP address used in the thefts. They could not determine the source country or region, the IPS involved, and whether the session used to withdraw the cash was from an IP used by their customer. Tell them how they can use Internet tools to further identify the cyber criminals and describe the job each tool should perform.
.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Marketplace business simulation, Game Scenario, Strategic Market.docx
1. Marketplace business simulation, Game Scenario, Strategic
Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the
microcomputer business. It has formed a new PC Marketing
Division to pursue this business opportunity. You have been
asked to manage the PC Division. You will be responsible for
introducing a new line of microcomputers into several
international markets.
Corporate Headquarters will use a balanced scorecard to
measure the PC Marketing Division's performance. Your total
business performance will be based upon its financial
performance, market effectiveness, marketing performance,
investments in the firm's future, and creation of wealth. You
will be able to see this performance score starting from quarter
4. A total score will be computed for each firm competing in
Marketplace.
Being the best in the industry will not be easy. It will require all
you already know about marketing as well as everything you
will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of
microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market
at the same time as your division. The microcomputer industry
2. is in its introductory stage of the product life cycle. There is no
history and there are no established competitors. All
competitors, including your own division, will start with exactly
the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales
offices in major metropolitan markets around the world. Your
target market will be the business sector. You will not be
selling to the home market and you will not sell through retail
stores. Thus, your marketing strategy will be tightly focused on
direct sales to business customers.
There are five market segments to serve in the PC market. They
are referred to as the Cost Cutter, Innovator, Mercedes,
Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a
computer that’s very easy to use for basic office applications.
The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They
want a PC for a variety of office workers to use. It should have
substantial capability and flexibility, although not top of the
line. Ease of use is more important than high performance. It
should also be modestly priced.
The Innovator segment is a small segment that needs a computer
to handle large computational problems (accounting, inventory
management, engineering). This segment wants the latest
technology and will pay a small premium for this high
performance.
The Mercedes segment is looking for a high performance
computer to use in sophisticated engineering and manufacturing
applications. Mercedes customers are willing to pay
substantially more for high performance.
3. The Traveler segment wants a practical computer to use on the
road. Traveler customers are executives and sales people who
travel a great deal. This segment is moderately price sensitive.
The 5 segments are portrayed in the accompanying graph. The
circles are positioned to indicate the price and performance
requirements of each segment. The size of the segment is
portrayed by the size of the circle.
Each segment has different needs and wants and requires a
different market strategy to appeal to it. One of your first
decisions will be to select one or two segments to target.
Having selected your target markets, you will develop and then
execute a very focused strategy to profitably serve each
segment.
In order to start up your division, Corporate Headquarters will
provide the seed capital (investment money). You can use this
money to open sales offices, design brands, and conduct R&D
for new technology. Your PC Division will receive 500,000 in
each of the first 4 quarters and 5,000,000 in quarter 5, for a
total of 7,000,000.
You have control of the PC Division for the next two years (8
quarters or decision periods). Within this time frame,
Headquarters expects to see a self-sufficient division developed.
Your division should be generating a profit from its operations
and contributing towards the overhead and profit of the
corporation as a whole. Within the 8 quarters, you are expected
to earn enough profit to more than pay back all of the initial
investment to Headquarters.
How to Succeed
The formula for success in business and marketing is very
4. simple. Make lots of people happy and you can earn a lot of
money.
Here are the rules:
A. Find out what people want.
B. Give them what they want.
C. Tell them you have what they want (advertise).
D. Send people out to where they work and live and personally
explain how you have the solution to their needs (distribution
and sales force management).
E. Collect the money for a job well done.
Sounds easy, right?
Of course, there are a couple of things that get in the way.
First, not all customers are alike. One offer will not work for
everyone. People have different tastes, preferences, needs, etc.
As a result, many potential customers will wait until they find
the ”right” solution for their needs. To paraphrase a famous
quote, you can satisfy some of the people all of the time, but
never all of the people all of the time. So, demand may not be
as great as you would like or hope.
The way around this problem is to discover the differences in
needs among your customers (market research), break the
customers down into smaller groups with similar needs
(segmentation), and then develop a strategy for each group
(target marketing).
5. Second, everyone wants more for less. A lower price for the
same goods is a powerful magnet for customers.
Sure, you would like to sell for less, but you have to pay your
expenses and earn a profit.
One solution to this pricing dilemma is often found in larger
sales volumes. If you can generate large sales volumes,
production costs per unit will usually drop dramatically. Lower
costs for the goods sold will allow you to lower your prices
and/or increase your profits.
How do you create larger sales volumes? Offer a better product
at a better price and tell everyone about it (advertising and sales
force).
Third, there will always be someone that wants to make money
in the same market as you. Competitors will always emerge and
try to take your sales and profits.
How will they do this?
Smart competitors will study the customers’ needs PLUS study
what you have to offer (benchmark) and then create and sell a
better solution. Usually, they find a group (segment) whose
needs are not well served and then develop a superior strategy
targeted at that group.
Fourth, customers will always gravitate towards the better offer.
Your job is never done. You must always check your offer
against the customers’ evolving needs (satisfaction level) and
that of the competition (benchmark) and make sure you have the
better product, price, promotion, and distribution.
In a nutshell, be the best at giving the customer what the
7. School of Business Administration Mission Statement
We develop socially responsible business leaders with a global
mindset through academically
rigorous, relevant, and values-based education and research.
Course Description
The objective of this course is to introduce students to the
important issues undertaken by
marketers. Students will learn the language of marketing and
the basic elements of a marketing
analysis. Students will be able to identify, define, and examine
the process of developing the
components of the marketing mix, and explain how marketing
managers use these components to
gain competitive advantage within a socially responsible and
ethical environment. Prerequisites:
ECON 101.
Course Objectives.
Primary Objectives
At the end of the semester, students should be able to:
process of developing the
8. four elements of the
marketing mix, (product, promotion, price, and placement) and
explain how marketing
managers use these elements to gain competitive advantage
within a socially responsible
and ethical environment.
plain market segmentation and targeting in order to
understand how marketing affects
the success of the firm, how marketing interacts with other
functional areas, and how
marketing shapes and is shaped by modern society.
e marketing concept and be able
to recognize the importance
of customer needs and wants as the foundation for marketing
decision-making.
Secondary Objectives
At the end of the semester, students should be able to:
uct life cycle and explain
how the marketing mix is
affected in each stage.
decision-making as it relates to
successful implementation of an organization’s marketing
strategy.
strengths, weaknesses, opportunities, and
9. threats of organizations’
marketing strategies for developing products, pricing products,
distributing products, and
promoting products.
least three benefits of branding
to the marketer and three benefits to the consumer.
describe and provide specific
examples of each stage in the process.
ations
and why it is important to
successful marketing.
mailto:[email protected]
2
public relations, promotion,
personal selling, and direct marketing.
marketing in the global
environment.
Required Materials
Principles of Marketing 15e, Kotler & Armstrong (2013),
Pearson Publishing
10. ISBN-10: 0133084043
Electronic version: MyLab w/etext and Student Value Edition;
ISBN-13: 978-0133084047
MyLab Course ID# crowe78503
Marketplace Simulation – See instructions near the end of this
syllabus
Structure of the Course
The course will consist of a combination of lectures, marketing
simulation, case analysis,
presentations and in-class exercises. There will be two quizzes,
two midterm exams and one final
exam.
Expectations and Policies
As an instructor of a college course and a professional in the
field of marketing, I treat my
obligations to the class as I would any serious professional
arrangement. I expect the same from
any student learning to become a business professional and
expecting to successfully complete
this course. This includes:
11. – this includes reading any
assigned material before class.
course (e.g.
taking notes and class
activities) and not for casual web surfing.
Team Assignment Responsibility
All team assignments should represent relatively equal inputs of
all members and the final
product should reflect the work of all participants. All members
of a team will provide
confidential feedback as to the contribution of each team
member. Each of you will complete a
peer evaluation providing feedback on each team member.
Class Attendance and Participation
Class attendance is very important. Class participation will be
evaluated based on demonstrating
you have read any assigned materials prior to class and have
prepared any assigned cases or
12. discussion questions. The quality of your participation in
discussions will also count toward your
participation grade. Periodic quizzes may be given to assess
whether you have completed the
readings assigned for class.
3
Academic Integrity
Students are expected to adhere to the University of San Diego
Academic Integrity Policy which
can be found at
http://www.sandiego.edu/honorcouncil/integrity.php. Further,
students in the
undergraduate program are advised that use of any written
materials from any other student, past
or present, without the specific consent of the instructor is a
serious violation of the Academic
Integrity Policy and will be handled according to the University
Policies and Procedures.
Evaluation
Class Attendance and Participation (50 points)
13. Individual Presentations (50 points)
You will be assigned a presentation date in the beginning of the
semester. On that date you should
come prepared to give an individual presentation (4-5 minutes)
on a recent article in one of the
following publications: New York Times, Wall Street Journal,
CNNMoney, The Economist,
Business Week, Brand Week, Advertising Age, or Adweek.
Each student is required to make
one individual presentation on a business article relevant to
marketing and the article must be
handed in or emailed to me at least 24 hours before the
presentation. Each individual
presentation must include the following:
your presentation
le relates to marketing
presentation
14. ******If you do not show up the day of your presentation you
will receive a zero.
Exams I & II (100 points each)
The midterm exams will consist of multiple-choice and
true/false questions. Exam questions are
primarily based on class lectures, text material, and homework
assignments. However, any and all
material discussed in class (or videos presented in class) are
subject to be covered on the exam.
This includes individual presentations, guest lectures, business
articles, case assignments, and
group exercises/discussions.
See Class Schedule for exam dates. No makeup exams will be
given. Bring #2 pencils and
an eraser to all exams.
Quiz I & II (75 points each)
Each quiz will consist of 20 to 25 multiple choice questions on
the assigned reading.
Case Analysis (50 points)
15. You will be responsible for completing a case study, which will
be provided in class. This
assignment will be completed in your group and you will be
graded based on a written summary
of your analysis.
The case study will help reinforce the marketing mix variables,
and give you an opportunity to
develop your analytical skills. You should be prepared to
present and defend your
recommendations, as well as challenge your classmates’
recommendations.
http://www.sandiego.edu/honorcouncil/integrity.php
4
Marketing Simulation (300 points – details below)
The Strategic Marketing Marketplace Simulation has a focus on
effective marketing planning in a
competitive environment. It is based on real products and a
realistic marketing environment. It is
also designed to encourage creative target marketing and apply
the relationships between
16. marketing concepts and marketing strategies. Each new decision
period offers new opportunities
in a dynamic and aggressively competitive environment. Student
teams will make decisions in a
number of strategic areas and develop a marketing plan that
satisfies the market and earns a profit
for the firm. The simulation will run for 8 quarters.
Final Exam (200 points)
There will be an objective (multiple choice) comprehensive
final exam based on the reading
assignments. This exam will be worth 20% of the total course
grade.
Course Grades
The university grading system is as follows: A is superior, B is
very good, C is average, D is
inferior, F is failure. Realize that superior work is unusual.
Course grades for MKTG 300 will be
awarded according to the following structure: 15-25% of all
grades for the section will be above
B+, and 20-25% of all grades for the class will be below B-.
Graded Course Work
17. Listed below is a breakdown for each grade component.
Marketing Game Simulation 300 (30% of grade)
Oral Presentation 100
Balanced Scorecard 150
1st Place 100
2nd Place 95
3rd Place 90
4th Place 85
5th Place 80
6th Place 75
7th Place 70
Peer Evaluation 50
Exams/Quizzes 550 (55%)
Two Quizzes (75 points each) 150
Two Midterm Exams (100 points each) 200
Comprehensive Final Exam (200) 200
Individual Presentation 50 (5%)
18. Class Participation (Attendance & Class Discussion) 50
(5%)
Case Analysis 50
(5%)
Total Points Available 1,000 (100%)
5
Tentative Schedule and Class Assignments*
Week Topic Assignments
1/26
Introductions
Overview of course and syllabus
19. Marketing: Creating and
Capturing Customer Value
Chapter 1
2/2 Company and Marketing
Strategy:
Partnering to Build Customer
Relationships
Analyzing the Marketing
Environment
Chapter 2
Chapter 3
2/9 Managing Marketing Information
to Gain Customer Insights
20. Marketplace Simulation Review
Form Groups
Presentation dates assigned
Chapter 4
2/16 Quiz I (Chapters 1-4)
Consumer Markets and Consumer
Buyer Behavior
Study for Quiz
Chapter 5
Review the Marketplace Simulation
demo, sign up for the simulation and
purchase license number in order to
participate in class
2/23
21. Business Markets and Business
Buyer Behavior
Customer-Driven Marketing
Strategy: Creating Value for
Target Customers
Q1 Simulation
Exam Review
Chapter 6
Chapter 7
Quarter 1 Simulation Decision Due 1
3/2 Exam I (Chapters 1 – 7)
Products, Services, and Brands:
22. Building Customer Value
Simulation
Q2 Simulation Decision
Study for Exam
Chapter 8
Quarter 2 Simulation Decision Due
3/9 New Product Development and
Product Life-Cycle Strategies
Quarter 3 Simulation Decision Due
Chapter 9
6
Pricing: Understanding and
Capturing Customer Value
23. Chapter 10
3/16 Guest Speaker
Pricing Strategies
The Marketplace Simulation
Chapter 11
Quarter 4 Simulation Decision Due
3/23
Quiz II – (Chapters 9 - 11)
Marketing Channels: Delivering
Customer Value
Chapter 12
Quarter 5 Simulation Decision Due
3/30 & 4/6 Spring Break – No Class
4/13 Retailing and Wholesaling
24. Communicating Customer Value:
Integrated Marketing
Communications Strategy
Chapter 13
Chapter 14
Quarter 6 Simulation Decision Due
4/20 Advertising and PR
Personal Selling & Sales
Promotion
Exam Review
Q7 Simulation
Chapter 15
Case Study Due
Quarter 7 Simulation Decision Due
Chapter 16
25. 4/27 Exam II – 4/16 (Chapters 9 –
16)
Direct and Online Marketing
Q8 Simulation
Study for exam
Chapter 17
Quarter 8 Simulation Decision Due
May 4 Global Marketing
Final Exam Review
Presentations (teams 1, 2, 3, 4)
Chapter 19
Prepare to present Marketing Simulation
May 11 Presentations (teams 5, 6, 7, 8) Prepare to present
Marketing Simulation
Mon, May 18 Final Exam 8 - 10 p.m. COMPREHENSIVE
26. *This is a tentative timeline depending on the flow of class
discussions and does not
include any unexpected events that may occur.
7
Marketplace business simulation, Game Scenario, Strategic
Marketing ~ 1 ~
Welcome to Marketplace
A large international electronics firm has decided to enter the
microcomputer business. It has formed a new PC
Marketing Division to pursue this business opportunity. You
have been asked to manage the PC Division. You
will be responsible for introducing a new line of
microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to
measure the PC Marketing Division's performance.
Your total business performance will be based upon its financial
performance, market effectiveness, marketing
27. performance, investments in the firm's future, and creation of
wealth. You will be able to see this performance
score starting from quarter 4. A total score will be computed for
each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all
you already know about marketing as well as
everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of
microcomputers into Asia, North America, and
Europe.
Within the PC industry, other firms will be entering the market
at the same time as your division. The
microcomputer industry is in its introductory stage of the
product life cycle. There is no history and there are no
established competitors. All competitors, including your own
division, will start with exactly the same resources
and knowledge of the market.
All manufacturers will sell through company-owned sales
28. offices in major metropolitan markets around the
world. Your target market will be the business sector. You will
not be selling to the home market and you will not
sell through retail stores. Thus, your marketing strategy will be
tightly focused on direct sales to business
customers.
8
Instructions for Students
Introduction to Marketing Simulation
Dear Player,
Welcome to the Marketplace simulation, we hope you enjoy the
game. If you need any assistance
please feel free to contact technical support. The sign up and
game play instructions are included
for your convenience.
Student sign up:
29. 1. Purchase a Marketplace Student License Number.
2. Go to http://www.marketplace-simulation.com/
3. Click on the <Sign in as student> link.
4. Click on the <Sign up for a game> link.
5. Enter the Student License Number.
6. Enter the Game/Team ID to locate your game, or find your
game in the listings by school,
instructor, course and team.
7. Choose the Team number assigned to you by the instructor.
8. Fill in the contact information and choose a password.
Student game play:
1. Go to: http://www.marketplace6.com.
2. Click on the <Sign in as student> link.
3. Enter your email address and password.
4. Select the "Decision Area" button to begin playing.
*To access the game sites, please be sure your browser is set to
accept cookies, Javascript and
pop up windows from our sites.
30. There are 3 types of numbers each player will need -
Student License Number: Required to sign up for a game.
Game/Team ID: Helps players locate their assigned game/team.
Team Number: Helps players locate their assigned team, if they
have a Game ID instead of a
Team ID.
9
31. Student: MKTG 300 ID Number: __ Date: ________
Unacceptable
(1)
Acceptable
(2)
Exemplary
(3)
Score
Coherence Speaks too softly
and/or fast; does not
complete sentences
or ideas; mumbles
and difficult to
understand
Easily understood
throughout
32. presentation;
appropriate pace
and volume;
Delivery mostly
clear and natural;
Keeps
nervousness under
control
Clear, strong
voice projection
and inflection;
projects
enthusiasm and
interest; composed
and confident
Organization Fails to use
concepts and terms
33. used in the field;
makes significant
mistakes in the use
of terms or concepts
Has adequate
understanding of
the topic &
material; uses
appropriate terms
& concepts; does
not apply theory
or concepts to the
current situation
Has solid
understanding of
the topic and
material; fluent
34. with terms,
concepts and
theories without
pretension; uses
models/theory to
reach key insight
Conciseness and
Clarity
Presents superficial
& mostly
descriptive analysis;
fails to address
significant issue;
makes significant
errors in analysis of
case
Knowledge of
35. subject generally
accurate;
articulates the
same
Takes into account
different
perspectives;
presents original
insights; uses
additional sources
of relevant
information
Engaging Makes little eye
contact; excessively
defensive; ignores
surroundings; reads
from materials
36. Looks at slides to
keep on track with
presentation;
maintains eye
contact most of
the time; refrains
from being
defensive
Uses materials
effortlessly;
moves around or
looks around
comfortably;
addresses the
audience or
individuals
directly
37. Presentation Dresses
inappropriately;
extensive use of
distracting
mannerism and/or
inappropriate
wording
Appropriate attire
use of appropriate
language; no or
few distracting
mannerisms
Appropriate
working
professional attire;
professional
presenter role and
