7 ps vs 4cs

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7 ps vs 4cs

  1. 1. Anu MishraM.B.A(Finance and Marketing) ,CIA anu.mishranu@gmail.com
  2. 2. 7Ps Vs 4Cs Presented By: Anu Mishra MBA Presented BY: Anu Mishra 2 BU
  3. 3. 7Ps of Marketing Mix Presented BY: Anu Mishra 3
  4. 4. 4Cs of Marketing Mix Presented BY: Anu Mishra 4
  5. 5. 4Ps & 4Cs• Product- Customer /Consumer• Price- Customer cost• Place- Convenience• Promotion- Communication Presented BY: Anu Mishra 5
  6. 6. 4Ps & 4Cs• The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost, convenience, and communication.• The Four Cs model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing. Presented BY: Anu Mishra 6
  7. 7. Product- Consumer• The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to satisfying the consumer. Price- Cost•Pricing is replaced by cost, reflectingthe reality of the total cost ofownership. Presented BY: Anu Mishra 7
  8. 8. Place- Convenience• Placement is replaced by the convenience function.• With the rise of internet and hybrid models of purchasing, place is no longer as relevant as before.• Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations. Presented BY: Anu Mishra 8
  9. 9. Promotion- Communication• Finally, the promotions feature is replaced by communication.• Communications represents a broader focus than simply promotions.• Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer. Presented BY: Anu Mishra 9
  10. 10. 5.People: The human resources in the organization. The most important asset of the organization.6.Process: This means procedure, mechanism and flow of activities by which a service is acquired .The services includes various process like meeting of customers .7.Physical Evidence: This is the environment when services is delivered and any tangible goods that facilitate the performance and communication of the service. Presented BY: Anu Mishra 10
  11. 11. 7Ps & 7Cs The 7 Ps The 7 CsOrganisation Facing Customer Facing Product = Customer/ Consumer Price = Cost Place = Convenience Promotion = Communication People = Caring Processes = Co-ordinatedPhysical Evidence = Confirmation Presented BY: Anu Mishra 11
  12. 12. Presented BY: Anu Mishra 12

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