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Market Identification and Analysis Gautam Gupta General Catalyst Partners Entrepreneurs Investing in Entrepreneurs  Follow me @gRamblings www.generalcatalyst.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential  What is “the market”?
How specific ,[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential  Sizing up
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential  What it is used for
Proprietary & Confidential  Examples – Top Down Via Lightspeed Ventures Blog
Proprietary & Confidential  Examples – Bottom Up
[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential  Rules of Thumb
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential  Do’s and Don’ts
[object Object],[object Object],[object Object],Proprietary & Confidential  Examples

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