Cristina Abrams has over 20 years of experience in event planning, sales, marketing, and operations management in the hospitality and convention center industries. She is currently the Director of Events at MANA Wynwood, where she oversees event logistics, sales, and business development. Prior to this role, Abrams held several leadership positions in sales, business development, and event management at various convention centers, hotels, and event planning companies in Miami.

1. Cristina Abrams
343 NE 99th Street,Miami Shores, FL 33138
Phone: 305-490-9390 Email: abramscristina@gmail.com
Dynamic Executive with extensive experience in Sales and Marketing, Trade Shows, Events Logistics,
Operations and Hospitality. Proven outstanding achievements in business development strategy. Core
competencies include interpersonal skills, networking, international business development and increasing
awareness. Experienced presenter and negotiator selling Miami Dade worldwide.
EXPERIENCE
MANA WYNWOOD, MIAMI, FL
2015 TO PRESENT DIRECTOR OF EVENTS
• Structure the venue from a warehouse to a functional Convention Center.
• Project Manager for the entire project from City Permits, Electrical needs, IT upgrade, parking
and venue improvements.
• Redevelop website and marketing materials.
• Implement new rental and services fees.
• Hire new personnel for the Events Department.
• Create new license agreement and guidelines for the center.
• Conduct Site Inspections with clients.
• Sales meetings with clients that work with me in the past and new clients interested in the
venue.
•
EXPO CONVENTION CONTRACTORS, Miami, FL
2014-2014 Sales Manager
• Establish and coordinate sales.
• Manage the coordination and distribution of client event proposals.
• Provide event solutions for clients.
• Event manager and logistics on site.
• Coordinate with operations department.
MIAMI BEACH CONVENTION CENTER, Miami Beach, FL
2009-2014 International Sales Manager/Business Development
 Represent the Miami Beach Convention Center at International Industry Shows worldwide and
establish new business relationships.
 Meet and exceed business development sales targets by implementing marketing strategies.
 Develop and lead the delivery of a global sales strategy for the acquisition of new customers.
 Lead pricing strategy and negotiations.
 Create marketing programs and assist marketing manager to develop website, incentive programs
and trade show participation.
 Prepare proposals, contracts, reports and budget presentations.
 Attend management meetings with City of Miami Beach and partners.
 Define work plan for penetrating new market/territories.
 Maintain global business development.
 Identify expansion territories.

2. Key Accomplishments:
 Develop a plan to increase sales.
 Strengthen partnership with national and international associations, convention centers and
professional show organizers from around the world, which resulted in increase revenues.
 Bring new International Shows and Conventions to Miami that attract the awareness of visitors
Nationally and Internationally.
MIAMI DADE COMMUNITY COLLEGE WOLFSON CAMPUS, Miami, FL
2008-2009 Part-time Teacher
 Impart Event Planning Course.
MIAMI INTERNATIONAL AIRPORT Hotel, Miami, FL
2003-2008 Conference and Catering Sales Manager
 Coordinate events and conferences conducted at Miami International Airport premises.
 Create marketing programs.
 Manage and execute contracts.
 Manage short-term sales efforts design to maximize facility occupancy.
 Work in the positioning and branding of the hotel, restaurant and conference within Airline
Companies, Duty Free and other companies established inside Miami International Airport as well as
with Travel Agencies and Tour Operators.
 Maximize Food, Beverage and auxiliary revenues.
 Create Banquet Orders and Resumes.
 Accurately forecast Banquet revenue.
 Adhere to standards and procedures as outlined by the Miami Aviation Department.
FLOWERS BY PETER AND WEDDINGS BY CRISTINA, Key West, FL
1996-2000 Owner
 Manage store daily operations.
 Maintain a high level of customer service.
 Hire, train and supervise employees.
 Assigned tasks of planning, arranging and organizing corporate meetings, weddings, social events.
 Responsible for providing last minute details and valuable inputs to clients on different aspects of the
event.
 Plan and implement external meetings as well as maintain event calendars.
 Purchase and keep up to date inventory.
 Floral Designer.
 Event planner and coordinator.
EDUCATION
Global Hospitality Management, Cornell University (2015)
BARRY UNIVERSITY, MIAMI, FL (2008-2010)
Marketing
Social Media

3. Certified Event Planner, Los Angeles, CA (2007)
Licensed Florida Real Estate Agent, Miami, FL (2003)
Tourism and Public Relations, Barcelona, Spain (1987)
Languages
English, Spanish and Catalan full command.
Portuguese, French conversational.
Professional Affiliation
PCMA
ICCA
AIPC