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Chance PR Credential
- 1. Public Relations *Event Management * CRM
- 2. WE ARE CHANCE Weare committed and proactive. We listen to you, we hear you and we response before you ask. We are passionate and professional. We are creative and we are excellent in execution. We are your best business partner and we are with visions. Company Overview
- 3. ABOUT US Chance PRis a full service PR firm to provide each individual client with innovate and original ideas, tailed made account services, personal attention by sophisticated management team. We deliver targeted, comprehensive, strategic and highly effective PR plan to obtain the business objective of the client. We understand our clients, the brands, and the products with a thoughtful knowledge: we work closely as a team with clients and maintain a solid and long-term relationship; We build up the best share of voice of all clients through professional expertise and solid execution. We deliver targeted, comprehensive, strategic and highly effective PR campaigns. Company Overview
- 4. OUR STRENGTH Solid relationshipwith the media and influential's We have strong connection with the most influential media including luxury, lifestyle, business and travel titles, focusing on Beijing, Shanghai, spreading to 2nd tier cities. Our local connection with hi-society & influential adds great value to our clients. Marketing public relation expertise: brand building practice We do brand building and it is our un-replaceable strength. We help clients build business because we emphasize business value and benefits. We create a plan for reaching key decision makers, and implement tactics that ensure our client’s messaging reaches target audience. We work with client to achieve the company goal. Strong & effective execution We can quickly response to our client and deliver highly-effective and exquisite execution for both PR & event needs. Company Overview
- 5. Capabilities & Service We offer totalsolution and tailor-made plan Research and Strategic Planning – Supporting client business goals through breakthrough campaigns rooted in research, driven by creativity and designed to deliver results. Media Relations – Executing high-impact media exposure on local, national and international and special interest levels based on in- depth understanding of client goals and positioning and extensive media contacts and relationships. Web 2.0 – Social media marketing, email campaigns, blogs, websites, podcasts, text messaging, search engine marketing. Special Events – Creating and implementing attention-generating events for internal and external audiences to promote brand messaging and product launches. Innovative Marketing – Grassroots marketing, word-of-mouth promotions, media tours, video news release, speakers bureau.
- 6. Our Management Team Leadership is commitmentand responsibility. Amanda Liu, Account Director Amanda’s strong academic background , in-depth PR insight in fashion, luxury, art related industry as well as understanding of the local market enables her to provide clients with accurate, detailed industry information and to develop very efficient and comprehensive PR and media strategies. Amanda is acute in observing local market trends, social developments & new technology innovations. She has been well trained for utilizing the trends to convert them to powerful PR & communication tools. The client Amanda served including Burberry, Dior Watch, Richard Mille, DKNY Jeans, Z Fair, FED, Barbie etc.
- 7. Our Management Team Leadership is commitmentand responsibility. Sophia Yang, Senior PR Manager Sophia has 7 years solid PR experience in luxury and fashion industry. Her strong ability lies in media management in China mainland. Sophia also has an excellent and instinctive understanding of clients and their needs. She works with her clients for years and always get positive affirmation from client. With a bachelor’s degree from Shanghai International Studies University with emphasis on International Journalism, she understands the market and client’s need well. She also had international working experience in APCO Worldwide, IPG group etc. Her clients includes Bally, Zenith, A|X, Calvin Klein Jeans, Calvin Klein Underwear, Swarovski, Wrangler , Etam, Stella Luna etc.
- 8. Our Management Team Leadership is commitmentand responsibility. Candy Huang, Event Director After receiving her graduate degree in Australia, Candy works in Taipei over 10 years as show director, and 6+ years in Shanghai as event director. With over 16-year experiences in luxury and fashion industries, Candy has integrated her exceptional insights and can always deliver high-quality event management to meet various clients’ needs. Candy’s cross-cultural experience in the events industry gives her an international perspective that translates into her unique approach to create one-of-a-kind events. Candy has been successfully served the clients for Bally, Clarins, Cerruti, Dior Watch, Vertu, Chaumet, Richard Mille, Fendi, Stella Luna, Etam etc.
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- 10. Case Sharing BALLY | PR. EVENT INNOVATIONS CELEBRITY MANAGEMENT
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- 12. Case Sharing RICHARD MILLE |PR . EVENT INNOVATIONS
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- 14. Case Sharing SALON BY SURRENDER| PR . EVENT INNOVATIONS
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- 18. Case Sharing SWAROVSKI CRYSTALLIZED| PR. EVENT INNOVATIONS
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- 20. Case Sharing BURBERRY| 2ND TIERCITIES PR . EVENT INNOVATIONS
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- 22. Case Sharing STELLA LUNA| EVENTINNOVATIONS . PR
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- 26. Case Sharing CALVIN KLEIN JEANS|PR . EVENT INNOVATIONS
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- 28. Case Sharing CALVIN KLEIN UNDERWEAR|PR . EVENT INNOVATIONS
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