The document summarizes the experience of Ashley Mitchell as a marketing and promotions manager. She has over 6 years of experience managing marketing strategies, events, partnerships, and budgets for various companies including Radio Disney Detroit. Her roles involved overseeing 200+ annual events, developing partnerships, managing a $250k budget and team of 30 staff members. She holds a bachelor's degree in marketing from Wayne State University.

1. Summary Accomplished, focused and detail-oriented team player with six years marketing experience and a comprehensive understanding of brand management, marketing strategy, event marketing, promotions, research, and social media. Proven ability to coordinate multiple projects with competing deadlines and separate budgets.
Experience Promotion Manager – Radio Disney Detroit
8/11 – present The Walt Disney Company Southfield, MI
Marketing Management
Act as the marketing manager for the Michigan and Northwest Ohio region. Oversee the creation, development, and execution of all local marketing programs and on-site events designed to increase brand awareness of The Walt Disney Company and promotional partners.
 Manage all marketing and advertising for the region including on-site signage, social media, direct mail, PR, and sponsorship activities.
 Ensure that all messaging is on brand and compliant with standards of The Walt Disney Company.
 Spearhead partnership with the Detroit Tigers to increase visibility and branding of Radio Disney at 13 professional sporting events per year.
o Manage and coordinate corporate partnership. Responsible for daily communication and organization of successful fulfillment and activation elements including digital in- park signage, creative direction and approval of co-branded premium giveaways, branding messaging for live in-park announcements, and fulfillment of all prizing.
 Serve as project manager and liaison between all parties (internal account executives, external clients, vendors, and internal creative team) on all creative products, production of premium items, and collateral.
 Work in tandem with VP of Marketing to conceptualize, develop, and commission the creation of the Radio Disney Fa-la-la-lidays traveling float.
o Work as point person on the account, ensuring production was on time as well leverage partnership to increase brand visibility in the community, including increased presence at black-tie fundraising gala (including on-site presence, concert performance, and premium distribution to all guests in attendance) and America’s Thanksgiving Day Parade, televised in 211 markets nationwide.
 Represent Radio Disney during visit to “OZ: The Great & Powerful” set with The Walt Disney Company synergy partners from various lines of the business (Corporate, Walt Disney Studios, Disney Channel, and Disney.com)
o Extensive set tour with film’s producer, set designers, costuming leads, makeup heads, and director to generate ideas for pre-release promotional opportunities to drive audiences to theaters.
Strategic Partnership Management
Responsible for developing and managing strategic partnership and third party vendors, creating promotional calendar, and analyzing success of partnerships and events.
 Negotiate and manage relationships with key community partners to leverage events for Company and client benefit, ensuring placement in high traffic areas and added value advertising opportunities for all parties.
 Develop and cultivate relationships with local media outlets including ABC, NBC and FOX TV affiliates to garner coverage of key initiative and leverage partnerships.
Client Services
Work with internal and external clients to ensure that all initiatives are executed to be mutually beneficial to all involved parties.
 Proactively identify sales opportunities for internal account executives to present to potential and existing partners.
 Develop concepts and sales decks to reflect client needs, while still maintaining the Disney brand and initiatives.
 Act as liaison between local market and corporate office for all requests.
 Work with corporate synergy team to promote various initiatives from multiple lines of the business.
 Interact with corporate marketing team on a daily bases to ensure the local marketing plans reflect those of the broader group.
Ashley Mitchell
32741 Grandview Westland, MI 48186
(734) 812-1547 (734) 858-7025
ashley415@gmail.com

2. Event Management & Operations
Oversee complex event logistics across staff, venues and operations, and demonstrate leadership in managing event challenges.
 Responsible for the development of operational plans, timelines, and maps associated with the overall planning strategy needed for over 200 events each year.
 Responsible for Company presence and appearance at all events, including large-scale community events, festivals, parades, in-school appearances, and sporting events.
 Develop a targeted plan, utilize social media to highlight key promotional events and manage the execution of all supporting elements for event execution.
Management
Effectively manage a $250,000 budget and a team of 1 full time staff and 30 part time staff.
 Oversee the station’s promotion budget, strategizing expenditure allocation, ensuring all projects are billed on a timely basis and expenditures are on or under budget.
 Manage all aspects of recruitment, hiring, onboarding, scheduling, rewards and recognition, and discipline of a staff of over 30 people.
 Act as interim Station Manager in charge of all sales, legal and business operations.
Promotion Assistant – Radio Disney Detroit
8/09 – 7/11 The Walt Disney Company Southfield, MI
 Protect the Disney brand
 Promote positive company image and facilitate listener interaction
 Conduct on site contests, handle promotional giveaways
 Assist in interviewing, training and educating staff
Events & Promotions Coordinator
8/09 – 7/10 Greektown Casino-Hotel Detroit, MI
 Plan & execute all events & promotions, ranging from retail to VIP, to ensure satisfaction and project completion
 Market and advertise each promotion and event
 Oversee daily operations of each promotion and event
Marketing Associate
5/07 – 6/08 Telemus Capital Partners, LLC Southfield, MI
 Marketing contact for nationwide company – internal & external
 Responsible for coordinating company events
 Work with CEO & President to develop & execute marketing plan & materials
 Process all media requests
Intern
5/06 – 1/07 The Walt Disney Company Orlando, FL
 Responsible for managing daily finances for multi-million dollar location
 Use flexibility to build on skills in various locations across company property
 Provide extraordinary guest service synonymous with the company name
Education 9/2002 - 5/2006 Wayne State University Detroit, MI
 B.S. from the WSU School of Business Administration
 Major in Marketing with a specialization in Advertising Communications
Ashley Mitchell
32741 Grandview Westland, MI 48186
(734) 812-1547 (734) 858-7025
ashley415@gmail.com