The document discusses effective event branding strategies. It emphasizes that event branding requires more than just banners and should provide a cohesive graphics solution linked to signage and wayfinding. Successful event branding depends on the location and nature of the event. Placement of logos and brands on informative signage can help connect customers to the brand in a non-intrusive way by associating the company with being helpful.

1. Event Branding
More Than Just Banners

2. Innovative event branding is vital for today's
modern event, reflecting your own brand and
those of your sponsors in a planned way is the
key to successful event look. In a step up
from the last decade a few simple banner
stands are not likely to engage your audience
and event branding opportunities should be
linked in with useful signage and wayfinding
to provide a cohesive graphics solution.
Innovation

3. The advancements in promotional material
means that today's consumer is far savvier
than ever before and the branding of an event
requires harder work to obtain positive
results. Sometimes companies brand
guidelines go out of the window the minute
they arrive on site, so event managers should
always work very closely with the marketing
department to ensure the brand is carried
across all company activity.
Advanced Events Management

4. Many people now feel as though they have reached a
saturation point with sponsorship and advertising
and this has to be reflected in the presentation of an
event. It is only natural that a company or charity
would aim to get the most exposure for their brand
but it has to be done in a certain way so as not to
detract from the aims of the event. Having flags and
banners everywhere on site is likely to be a turn-off
for many consumers and actually do more harm than
good. Too many banners and flags for the sake of
having them can be a bad example of event
branding but there can be ways to use them in a
positive fashion to offer balanced branding and
sponsor representation.
Clever Promotion

5. Successful event branding can depend on the
location of the event that is being used and the
style and nature of the event. If the location is a
traditional or historical venue, too much hi-Tec
gadgetry or signage will jar with the look of the
location. However, traditional style flags or
banners hung from relevant locations may be
able to draw on the look expected from the venue
while giving an opportunity to promote a brand
or company. Having a single look and feel to
branding can assist with creating uniformity
across branding efforts without it overpowering
the room or event.
Location Planning

6. A better image for an organisation can be obtained
by combining their event branding material with
signage and wayfinding that point out directions
or perhaps relay the running order of the day.
These signs provide important information for
guests, so they are providing a good service to the
visitors. There is also a very good reason for
people to come up close to these signs and read
the information contained upon them so placing
a logo or brand name in the corner of these signs
will make a better connection with customers.
Effective Management

7. It is possible to combine event branding
opportunities with information for people and
this is one way to improve the quality of the
communication method. As this information is of
value, the guests will not find the material
intrusive and in fact, it may help them form a
positive impression of the company. After all, if
the company's brand or name is associated with
being helpful and informative, the guest or visitor
is likely to think of the company in this way,
helping to create a good base for a relationship.
The Power of Information