Content Crusaders: Building a League of Content Creators @fajrmuhammadFajr Muhammad
You have your content strategy and your client's buy-in. Now how do you assemble a team of kick ass content creators to take the strategy and save the world with amazing content? This deck was presented at the iAcquire Content Meetup: Human After All on 7/24/2013
The Thread Summit Keynote Speaker, Jason Lankow, CEO & Founder and Author (Co...Anne M. McCarthy
Jason Lankow, closed out The Thread Summit with a presentation on how best to share your message using visual stories. Jason's presentation included a real-life example working with Arrow Electronics in telling their story using infographics.
How to Build A Better Inbound Marketing MachineColumn Five
This document provides guidance on how to build an effective inbound marketing machine by combining inbound marketing tactics with outbound marketing, corporate communications, and marketing automation strategies. It discusses key inbound marketing tactics like content marketing, search engine optimization, and social media marketing. It then explains how supplementing these inbound tactics with outbound strategies like events, list purchases, and telemarketing; corporate communications; and marketing automation can amplify the impact of inbound marketing efforts. The goal is to engage prospects through different channels and tactics at different stages of their buying journey.
Newsroom Creative - Fueling Your Content CreationColumn Five
Creating visual content is hard. Creating consistent and timeline visual content is even harder. That's why we've established a new program called Newsroom Creative. This program allows brands to create visual content in a timely fashion, and at a scalable frequency. For more information visit our website.
Overview of content marketing that includes a description of content marketing, strategy, the relationship with search/ SEO, asset types and pulling it all together.
There is significant synergy between Content Marketing and Marketing Automation. Knowing how to integrate the two functions can really drive discovery and lead generation
Content Crusaders: Building a League of Content Creators @fajrmuhammadFajr Muhammad
You have your content strategy and your client's buy-in. Now how do you assemble a team of kick ass content creators to take the strategy and save the world with amazing content? This deck was presented at the iAcquire Content Meetup: Human After All on 7/24/2013
The Thread Summit Keynote Speaker, Jason Lankow, CEO & Founder and Author (Co...Anne M. McCarthy
Jason Lankow, closed out The Thread Summit with a presentation on how best to share your message using visual stories. Jason's presentation included a real-life example working with Arrow Electronics in telling their story using infographics.
How to Build A Better Inbound Marketing MachineColumn Five
This document provides guidance on how to build an effective inbound marketing machine by combining inbound marketing tactics with outbound marketing, corporate communications, and marketing automation strategies. It discusses key inbound marketing tactics like content marketing, search engine optimization, and social media marketing. It then explains how supplementing these inbound tactics with outbound strategies like events, list purchases, and telemarketing; corporate communications; and marketing automation can amplify the impact of inbound marketing efforts. The goal is to engage prospects through different channels and tactics at different stages of their buying journey.
Newsroom Creative - Fueling Your Content CreationColumn Five
Creating visual content is hard. Creating consistent and timeline visual content is even harder. That's why we've established a new program called Newsroom Creative. This program allows brands to create visual content in a timely fashion, and at a scalable frequency. For more information visit our website.
Overview of content marketing that includes a description of content marketing, strategy, the relationship with search/ SEO, asset types and pulling it all together.
There is significant synergy between Content Marketing and Marketing Automation. Knowing how to integrate the two functions can really drive discovery and lead generation
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
According to MarketingProfs and the Content Marketing Institute, 66% of B2B
Marketers turn to content marketing as a key lead generation source. Lead
generation is just the tip of the iceberg—effective content marketing programs should be integrated into the entire revenue generation cycle. Making this level of investment in content marketing requires buy-in from the individuals leading your sales or business development function. Chris Corcoran, Cofounder and Managing Partner of memoryBlue, will outline why content marketing is such a critical contributor to the sales function and how to justify the content marketing investment to your VP of Sales or Chief Revenue Officer.
You tell your story best, right? Not always. Your existing clients and customers can often provide inspiration for your most powerful content and story ideas. That is, if you let them. This session will help you discover compelling and engaging new content that literally speaks the language of your best customers. See real-life examples of customer-inspired content, how they evolved and how to weave similar storytelling techniques into your own organization’s content marketing.
Globalising Content for an International AudienceTypeset
More than ever before, we’re operating in a global business environment. While this presents massive opportunities, it also puts pressure on brands to create content that’s relevant to an international audience. Most businesses understand the need for translation but underestimate the importance of globalising their content. Every day organisations around the world experience self-inflicted brand damage by not considering how their content will be perceived in other countries. Even when language is not the issue, cultural differences can hamper the effectiveness of your content marketing initiatives.
In this session, content marketing consultant Sarah Mitchell shares experience and advice gleaned from more than 20 years working in corporate environments outside her home country. You’ll receive guidance on how to globalise your content to attract a culturally diverse audience with definite recommendations on things to do and what to avoid doing. At the end of the session, you’ll have a clear idea on how you can attract customers from every corner of the world.
This presentation was originally created for Content Marketing World Sydney - 2014.
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the
marketing department and the technical team don’t understand each other – the
marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This
session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
The document discusses a project for a company called Acme to improve their mobile website. Acme wanted to better serve customers accessing their site on mobile devices by generating more online sales and leads. After implementing changes to the mobile site, Acme saw improvements in key metrics like time on site, click-through rate, and spending per visit, indicating the changes better helped customers achieve their goals. The document emphasizes taking a servant design approach that focuses on identifying and meeting customer needs above other goals like traffic or conversions.
Mixing Art and Science for Content Marketing SuccessJeff Freund
As presented at Content Marketing World 2013.
The art of good content marketing creates stories that help establish an emotional connection with your audience so that you can build trust, credibility, loyalty, and long-term customers. The science of good content marketing is digging into the numbers and making sure you are getting the right content, to the right people, at the right time to influence their behavior and drive business results. So, get out your paint brushes and slide-rules and join this Lunch & Learn session that will highlight best practices and companies who have gotten this mix or art and science right – how they did it, the results, and what you can takeaway to use in your own content marketing plans today.
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time personalization and customer-centric approaches.
Hear how the award-winning content marketing team at Monetate has reinvented its inbound program to drive record results for the business. You’ll learn the latest content personalization techniques, how to switch from a reach to impact focus, along with customer up-sell programs that delight customers, drive revenue and improve other key metrics.
While it’s easy to simply follow the leaders, strive to become a content marketing innovator and move from best practices to next practices.
Maintaining an emotional connection with your audience requires a sustainable, smart and flexible content program. In this presentation, delivered by the Pace team at Content Marketing World 2015, we discuss how to put the customer at the center of your content marketing strategy. How do you get close to your audience when you lack a perfect system? We explore a case study about a multichannel content program created for AAA, revealing a few creative and efficient ways to develop and distribute quality content.
Key takeaways:
-Think of your content as an extended conversation
-Deliver content to a limited set of audience segments to start; learn and expand
-Develop a mix of created, edited and curated materials
-Create once, publish everywhere
-Consider internal company channels to amplify reach (i.e. content created to help AAA travel agents keep the conversation going)
This document discusses the C3NY conference hosted by Conductor. It provides details on the event including over 550 registrants, 20 industry-leading speakers, and networking opportunities. The document also discusses Conductor's growth over the years, their clients including Ticketmaster, and their focus on content strategy and moving beyond silos towards more collaborative work. Conductor aims to help organizations mobilize stakeholders and improve search engine optimization.
My Content Marketing World 2014 presentation drew a standing-room-only crowd. To speed the buyers’ journey takes the right mindset, right questions, bold insights and inventive answers. Learn 5 ways to speed the journey from content marketing to cash-paying customers.
Bob London presented to students in the University of Maryland's Dingman Center for Entrepreneurship on various ways to understand the world from their customers' perspective.
Creating Harmony Between Your Clients And Your AgencyAdam Dince, MBA
My #Conductor #C3NY presentation chock full of tips on creating a smooth relationship between your agency and clients. Feel free to read, comment and share on!
Creating Harmony Between Your Clients and Your AgencyConductor
The document discusses how to create harmony between clients and agencies. It recommends focusing on developing thorough statements of work, clear communication, high-quality deliverables, and building strong relationships. Specifically, it suggests crafting detailed SOWs, communicating daily and weekly through stand-ups and meetings, providing beautiful and on-time deliverables, and fostering personal connections through client support and visits to build relationships and harmony.
This webinar discusses content marketing strategies for demand generation and lead generation. It provides tips on scaling content production through repurposing content across channels like blogs, social media and emails. It also discusses how to measure the ROI of content marketing through metrics like traffic, conversions, cost per lead and multi-touch attribution ratios. The webinar aims to help marketers optimize their content strategy and close any content gaps.
GLDS is an independent content creation agency. We specialise in all aspects of content creation; strategy, creative, production and targeted media.
Our Mission
Connect brands to audiences through content by telling local, unique & authentic stories.
Stories can exist in many forms.
GLDS unearth deep insights that form the creative basis from which we develop the foundations of long-term platforms for storytelling. Be it a series of online videos, infographics that capture imagination, photography that inspires or a small status update that simply informs, GLDS create local, unique and quality content for your brand.
Brian Fitzgerald discusses how companies can apply an "un-marketing" approach to B2B engagement. He outlines how marketing is evolving from polished, planned communications to being more authentic and interactive. Companies need to eliminate distance between themselves and customers by engaging in open dialogue and expertise sharing rather than traditional one-way marketing. Veracode applied this approach by educating customers, engaging developers who don't trust security vendors, and openly sharing insights about their own journey rather than just marketing messages. This requires cultural changes within organizations to prioritize education, collaboration, expertise and humility over traditional marketing tactics.
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Planning Your Company's Sales and Marketing for 2017 and BeyondSPROUT Content
The document provides an agenda and overview for a Gulf Coast HUG event planning Sales and Marketing strategies for 2017 and beyond. It discusses the roles of marketing and sales in growth, how the traditional models are broken, and the power of aligning the two functions. Marketing is shifting from interruptive to helpful content focused on attracting customers. Sales processes also need to change from chasing quotas to understanding buyer needs. The document outlines steps to collaborate through shared language, setting service level agreements (SLAs) between teams, and utilizing tools like lead scoring, workflows and reporting.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
According to MarketingProfs and the Content Marketing Institute, 66% of B2B
Marketers turn to content marketing as a key lead generation source. Lead
generation is just the tip of the iceberg—effective content marketing programs should be integrated into the entire revenue generation cycle. Making this level of investment in content marketing requires buy-in from the individuals leading your sales or business development function. Chris Corcoran, Cofounder and Managing Partner of memoryBlue, will outline why content marketing is such a critical contributor to the sales function and how to justify the content marketing investment to your VP of Sales or Chief Revenue Officer.
You tell your story best, right? Not always. Your existing clients and customers can often provide inspiration for your most powerful content and story ideas. That is, if you let them. This session will help you discover compelling and engaging new content that literally speaks the language of your best customers. See real-life examples of customer-inspired content, how they evolved and how to weave similar storytelling techniques into your own organization’s content marketing.
Globalising Content for an International AudienceTypeset
More than ever before, we’re operating in a global business environment. While this presents massive opportunities, it also puts pressure on brands to create content that’s relevant to an international audience. Most businesses understand the need for translation but underestimate the importance of globalising their content. Every day organisations around the world experience self-inflicted brand damage by not considering how their content will be perceived in other countries. Even when language is not the issue, cultural differences can hamper the effectiveness of your content marketing initiatives.
In this session, content marketing consultant Sarah Mitchell shares experience and advice gleaned from more than 20 years working in corporate environments outside her home country. You’ll receive guidance on how to globalise your content to attract a culturally diverse audience with definite recommendations on things to do and what to avoid doing. At the end of the session, you’ll have a clear idea on how you can attract customers from every corner of the world.
This presentation was originally created for Content Marketing World Sydney - 2014.
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the
marketing department and the technical team don’t understand each other – the
marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This
session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
The document discusses a project for a company called Acme to improve their mobile website. Acme wanted to better serve customers accessing their site on mobile devices by generating more online sales and leads. After implementing changes to the mobile site, Acme saw improvements in key metrics like time on site, click-through rate, and spending per visit, indicating the changes better helped customers achieve their goals. The document emphasizes taking a servant design approach that focuses on identifying and meeting customer needs above other goals like traffic or conversions.
Mixing Art and Science for Content Marketing SuccessJeff Freund
As presented at Content Marketing World 2013.
The art of good content marketing creates stories that help establish an emotional connection with your audience so that you can build trust, credibility, loyalty, and long-term customers. The science of good content marketing is digging into the numbers and making sure you are getting the right content, to the right people, at the right time to influence their behavior and drive business results. So, get out your paint brushes and slide-rules and join this Lunch & Learn session that will highlight best practices and companies who have gotten this mix or art and science right – how they did it, the results, and what you can takeaway to use in your own content marketing plans today.
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time personalization and customer-centric approaches.
Hear how the award-winning content marketing team at Monetate has reinvented its inbound program to drive record results for the business. You’ll learn the latest content personalization techniques, how to switch from a reach to impact focus, along with customer up-sell programs that delight customers, drive revenue and improve other key metrics.
While it’s easy to simply follow the leaders, strive to become a content marketing innovator and move from best practices to next practices.
Maintaining an emotional connection with your audience requires a sustainable, smart and flexible content program. In this presentation, delivered by the Pace team at Content Marketing World 2015, we discuss how to put the customer at the center of your content marketing strategy. How do you get close to your audience when you lack a perfect system? We explore a case study about a multichannel content program created for AAA, revealing a few creative and efficient ways to develop and distribute quality content.
Key takeaways:
-Think of your content as an extended conversation
-Deliver content to a limited set of audience segments to start; learn and expand
-Develop a mix of created, edited and curated materials
-Create once, publish everywhere
-Consider internal company channels to amplify reach (i.e. content created to help AAA travel agents keep the conversation going)
This document discusses the C3NY conference hosted by Conductor. It provides details on the event including over 550 registrants, 20 industry-leading speakers, and networking opportunities. The document also discusses Conductor's growth over the years, their clients including Ticketmaster, and their focus on content strategy and moving beyond silos towards more collaborative work. Conductor aims to help organizations mobilize stakeholders and improve search engine optimization.
My Content Marketing World 2014 presentation drew a standing-room-only crowd. To speed the buyers’ journey takes the right mindset, right questions, bold insights and inventive answers. Learn 5 ways to speed the journey from content marketing to cash-paying customers.
Bob London presented to students in the University of Maryland's Dingman Center for Entrepreneurship on various ways to understand the world from their customers' perspective.
Creating Harmony Between Your Clients And Your AgencyAdam Dince, MBA
My #Conductor #C3NY presentation chock full of tips on creating a smooth relationship between your agency and clients. Feel free to read, comment and share on!
Creating Harmony Between Your Clients and Your AgencyConductor
The document discusses how to create harmony between clients and agencies. It recommends focusing on developing thorough statements of work, clear communication, high-quality deliverables, and building strong relationships. Specifically, it suggests crafting detailed SOWs, communicating daily and weekly through stand-ups and meetings, providing beautiful and on-time deliverables, and fostering personal connections through client support and visits to build relationships and harmony.
This webinar discusses content marketing strategies for demand generation and lead generation. It provides tips on scaling content production through repurposing content across channels like blogs, social media and emails. It also discusses how to measure the ROI of content marketing through metrics like traffic, conversions, cost per lead and multi-touch attribution ratios. The webinar aims to help marketers optimize their content strategy and close any content gaps.
GLDS is an independent content creation agency. We specialise in all aspects of content creation; strategy, creative, production and targeted media.
Our Mission
Connect brands to audiences through content by telling local, unique & authentic stories.
Stories can exist in many forms.
GLDS unearth deep insights that form the creative basis from which we develop the foundations of long-term platforms for storytelling. Be it a series of online videos, infographics that capture imagination, photography that inspires or a small status update that simply informs, GLDS create local, unique and quality content for your brand.
Brian Fitzgerald discusses how companies can apply an "un-marketing" approach to B2B engagement. He outlines how marketing is evolving from polished, planned communications to being more authentic and interactive. Companies need to eliminate distance between themselves and customers by engaging in open dialogue and expertise sharing rather than traditional one-way marketing. Veracode applied this approach by educating customers, engaging developers who don't trust security vendors, and openly sharing insights about their own journey rather than just marketing messages. This requires cultural changes within organizations to prioritize education, collaboration, expertise and humility over traditional marketing tactics.
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Planning Your Company's Sales and Marketing for 2017 and BeyondSPROUT Content
The document provides an agenda and overview for a Gulf Coast HUG event planning Sales and Marketing strategies for 2017 and beyond. It discusses the roles of marketing and sales in growth, how the traditional models are broken, and the power of aligning the two functions. Marketing is shifting from interruptive to helpful content focused on attracting customers. Sales processes also need to change from chasing quotas to understanding buyer needs. The document outlines steps to collaborate through shared language, setting service level agreements (SLAs) between teams, and utilizing tools like lead scoring, workflows and reporting.
This document summarizes key learnings from the INBOUND 2016 conference. The main takeaways were around conversion optimization testing to improve blog performance, the need for companies to incorporate more video and distribute content across multiple platforms like messaging apps, and using strategic speaking engagements and mapping the sales process with content to help prospects address pain points and feel safe to purchase. The document outlines action items around testing optimization strategies, exploring new content types and channels, and collaborating more closely on sales process mapping and content.
This document summarizes key details from the Inbound 2016 conference. It notes that the conference had over 19,000 attendees from 90 countries, 265 speakers, and 302 educational sessions. Topics covered included marketing, sales, inbound methodology, and more. The document discusses how attendees find some tools and tactics more useful than others to implement. It also emphasizes the value of checklists to standardize processes, reduce mistakes, and increase effectiveness based on examples like surgery instructions, maintenance checklists, and band set lists.
Andrea Stark of IMS Expert Services presents on using SEO in your content marketing strategy for the #GulfCoastHUG, a HubSpot User Group in Pensacola, Florida.
The document discusses a common theme at the INBOUND15 conference about the disconnect between marketing and sales in many organizations. Speakers like Brian Halligan and Marcus Sheridan talked about the lack of inbound buy-in across whole companies, which undermines inbound marketing results. For inbound marketing to be truly effective, it needs company-wide support beyond just the marketing department, with sales, executives, and all employees contributing to and sharing generated content and leads.
This document summarizes key takeaways from an INBOUND15 conference about creating compelling content. It discusses how content fuels inbound marketing strategies and provides tips for making content memorable by linking topics to what people already know and using varied formats. The document also stresses going "beyond good enough" by telling bigger, bolder stories that address audiences' challenges. Finally, it outlines expert blogging tips from Hubspot, such as focusing on long-term content rather than current events and relying on staff ideas to continually grow content.
Buyer Personas: Marketing in the Voice of your Buyers, Not Your CEOSPROUT Content
SPROUT Content Co-founder Debbie Williams discusses buyer personas and how they need to focus on the people who are researching your products and services, not the c-suite.
SPROUT Content recently hosted the first meetup for #GulfCoast HUG. HUGs are HubSpot User Groups, located across the world, for HubSpot users and Agency Partners and anyone interested in learning more about inbound marketing methodologies and tactics. Here's the presentation from the meeting: THE MARKETING MINDSHIFT – How To Grow your Business and Generate Leads through Content and Inbound Marketing.
No Business is Boring! How to Create Exciting Content for Unglamorous IndustriesSPROUT Content
This document discusses how to create exciting content for industries traditionally considered "boring" such as manufacturing, insurance, and IT. It recommends bringing your business "front stage" by opening the curtains and coming out from behind the scenes. It also suggests ditching "tech-lish" or business speak and instead using how real people communicate. The document provides a case study of how one company made their content more engaging and offers tips like blogging, breaking news, and being generous with sharing industry knowledge. The overall message is that any business can make their content compelling.
The Importance of Voice in Social Media Content StrategySPROUT Content
Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.
The document provides tips for effective blogging. It recommends defining goals and audience to choose the right platform and tone. Ideas can come from experiences, questions, or trends. Posts should be 250 words with scannable short sentences and paragraphs that link to other valuable resources. An effective blog invites two-way conversation rather than seeing comments as uncontrollable criticism.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. #cmworld
The Era of Transparency
#1 Lesson for Brands
Communicating person-to-person,
authentically and transparently, is the only
way to do business today.
@debwilliams23
12. #cmworld
“(ABC COMPANY) consistently exceeds its
clients’ expectations by providing
extraordinary customer service and state of
the art technology. Our carefully selected
staff produces the highest quality
(products) with the fastest turnaround. We
guarantee that your business will be
attended to immediately with expertise
and integrity.”
14. #cmworld
Write How You Speak!
Re-read your content. Edit to
make sure it sounds like
you’re talking. Read it out
loud and If it feels unnatural,
fix it.
16. #cmworld
DON’T BE AFRAID TO REVEAL YOUR SECRET SAUCE
The fear of “over sharing” is a common concern, especially among small
and mid-size businesses that are not used to being so transparent.
Don’t be afraid to “give away your secrets!”