This document summarizes Mark McVeety's presentation on strategic partnerships and business planning. It lists the elements of an effective departmental business plan, including goals, strategy, budgets, and key performance indicators. It then provides examples of Mark's strategic partnerships with various political and business leaders that have benefited the Small Business Accelerator program. These partnerships helped open doors, mitigate risks, find opportunities, and provide a foundation for the program's growth. The presentation concludes that developing strategic partners with complementary goals and plans strengthens an organization's foundation and allows it to accomplish more.

1. Strategic Partnerships
How I use the big-secret of business planning
Presented by Mark McVeety, Director
Small Business Accelerator
Shoreline Community College
206-533-6647
Presented 04/25/2011

2. SCC Business Accelerator at a glance

6. Departmental Business Plan Elements
• Introduction Statement: Why, not How
• Department Vision/Mission: Align interests
• Identify Current Situation: List constraints
• Goals: Make them controllable.
• Strategy
• Key Performance Indicators
• Budget
• Outlook

7. • Introduction Statement: Why, not How
• Department Vision/Mission: Align interests
• Identify Current Situation: List constraints
• Goals: Make them controllable.
• Strategy
• Key Performance Indicators
• Budget
• Outlook
The secret is in here!

8. Accelerator Active Partner List

10. Lisa Haynes, the President of the Ambassador program
w/my wife and me on the Port Tour.

11. Current Chamber President Jeff King with Stephanie
Santeford of Edward Jones.

15. With CMO staff Mark, John, Eric and Scott

16. Taking John Norris out with the Chinese Delegation

18. Our very own Danny DeMay with Mayor McGlashan

19. …it just couldn’t have been that interesting.

20. Gwen, Dean Cunningham and myself at Bob Olander’s retirement party at City Hall

21. Introducing Dean Cunningham to our new City Manager
Julie Underwood by the lemonade and desert table at a
City Hall event.

22. Two of our strong partners, Stephanie Santeford and Ken
Batali

26. The CampusCE team, a key strategic partner

28. Emerging Partners
Rogers Weed, Director of Department of Commerce 600m annual budget
Egils Milbergs, Director Economic Development Commission
Maralyn Chase, State Senator
Cindy Ryu, State Representative/House
Jay Inslee, Congressman
Hosts Small Business
summits
Patty Murray, Senator
Sits on Appropriations
Committee/sub HHS and
education
Gary Locke, incoming
ambassador to China
Gary Locke, Secretary of
Commerce

29. Rogers Weed, Director of Department of Commerce
Egils Milbergs, Director Economic Development Commission

30. Jay Inslee at the ribbon cutting for the new City of
Kenmore City Hall

32. Result of giving strategic partner all of your energy
36:55 Second Question/comments Council Member Chris Roberts
Mark, thank you for all the work you’ve done on this program, I think that it is a great success.
…I would encourage the city to continue this program; I think it’s a great program for the
businesses in Shoreline, and for the future of our economy.
37:40 Comment Robert Olander, City Manager
I wanted to thank Mark. Mark is the spark plug of this program, and the energy and the driving
force…and his energy and enthusiasm are contagious, and Mark’s been a great advocate
and mentor and enthusiast for the program, and the success of the program is directly due
to all Mark’s energy. Thank you very much, Mark.
38:05 Final comment by Mayor Keith McGlashan
He has a little energy, in case you couldn’t tell. Thank you, Mark.

34. The simple secret I was sure didn’t exist…
If you develop strategic partners with complimentary goals and plans:
Your risks will be mitigated, you will find opportunities for change, you will
have doors opened for you and you will have a stronger foundation to grow
and expand your program.

35. If you want to go fast go alone,
If you want to far go together.
~African Proverb
At Saltoro’s with key strategic partners: past two economic development
managers for Shoreline, Mark Mayuga and John Norris.