CDK Social Media Management Campaign Overview

Rob Christianson
Art Direction | Design | Illustration

Joseph Chilton Pearce
“To live a creative life, we must lose our fear of being wrong.”

Creative Direction
rob.christianson@gmail.com

CDK Social Media Management Campaign
Summary:  
A drip campaign for
CDK Global promoting
their Social Media
Management product,
comprised of a series
of four emails as well
as a landing page. 
 
Design:  
Gerard Agency,
Chicago
We’ll guide you through social.
Social media helps you make the most of every customer
touchpoint — online and on the showroom floor. But only if you
understand the ins and outs and mind the do’s and don’ts.

Behold he heat Sheet.
We’ve developed two easy to grasp graphics that e plain how social media
can uild your rand.
CDK Global LLC 1950 Hassell Rd. Hoffman Estates, IL 60169-6308 USA

Update your email preferences to choose the types of emails you receive.
Unsubscribe from all future promotional emails.

© 2016 CDK Global, LLC | CDK Global is a registered trademark of CDK Global, LLC. 16-XXXX

Social edia yths o’s and on’ts
B What oes Social edia ave o o with Buying a ar
wo graphics help you understand social media asics so you can uild your rand.
ind out what percentage of shoppers turn to social for car uying advice.
earn how often to post.
See how to track success.
“Interesting blog.”
“I ressi e e lers i re ie .”
“Great deal.”
“ ort ret eeting.”
“I ll tell rien s.”
“ i e st r ser i e. o ”
CDK usiness Intelligence
lus a andy ist of o’s and on’ts.
our Social edia yths. Busted.
SS S
#BestDealershipEver
Get on the mailing list
What does social media
mean to your dealership?
rescription or ocial
edia
n a e on ocial ery
tep o the Way
our ocial edia
yths usted
ocial edia o s and
on ts
We tell you here
et the remedy
ead the ourney
ind the truth
ere s the uide
elated esources
“Interesting blog.”
“I ressi e e lers i re ie .”
“Great deal.”
“ ort ret eeting.”“I ll tell rien s.”
“ i e st r ser i e. o ”
“ a ta a t ”
est e lers i er
#BestDealershipEver
ee ho it o s
Social Media Management
n mo e than e ent o s e es on ents sai that the hase a ehi le om
an a toma e o eale again i the o n ositi e omments on so ial me ia sites
o sma t siness management means sma t so ial me ia management
o o o ma e so ial me ia o o o eale shi
ta t he ing o t the eso es that e ll e osting he e o e the ne t se e al ee s
o ll in a ti les o so ial me ia e e ts in og a hi s e oo s an mo e
e ll email o hen e a something ne
See? Managing your social media is already getting easier.
eing ocial m ean ig t ing o o ine
t onl i it done ig t
e n m e don t lie ig t e cent o ca e a e
mo e li el to t n to ocial media o ca ing ad ice
t an to a ale a ociate
Social media made simple
o ial e ia anagement hel s o ma e the most o e e stome
to h oint online an on the sho oom loo
sing o in st lea ing tools te hnolog an se i es o ha e the o tion to han le
o eale shi s so ial me ia o sel o ta e a antage o o ll manage se i es
ithe a eale s sing e tation management sol tions see a e ent
in ease in ne ehi le sales an a e ent in ease in hone alls

CDK IntelliDealer 3.0 DMS Campaign
Summary:  
Billed as ”The DMS that’s ready for
anything” (much like a Swiss Army
Knife), this campaign for CDK Global
Heavy Equipment featured engaging
print ads, packaging and
infographics. 
 
Design:  
Gerard Agency, Chicago

CDK ServiceConnect Anywhere Campaign
Summary:  
Featuring a comedic actor in several
unusual situations, this campaign
educated users on the new mobile
version of a CDK Global product in a
sweepstakes format. Emails, a landing
page and alert graphics were included. 
 
Design:  
Gerard Agency, Chicago

Video Production

CDK Network Solutions Video Tutorials
Summary:  
To fill the gap left by a
dedicated product-
specific sales force, a
series of five videos were
produced to fulfill training
needs on complex
communication software.
Roles:  
Vendor Selection,
Location Scouting, Script
Supervisor, Brand
Consultation and
Assistant Direction, Post-
Production Graphic
Support, Maraca Shaker  
 
Production:  
At Large Productions,
Portland, OR
WATCH VIDEO

It’s Your Business. Rule it.
Summary:  
CDK’s “New Rules of
Proﬁtability” campaign
was the ﬁrst marketing
push to consolidate
former Dealer Services
and Digital Marketing
divisions. This called for a
punchy video that would
stand out in the minds of
car dealers year-round.
Roles:  
Brand Consultation and
Assistant Direction  
 
Production:  
SMITH, Seattle, WA 
Vossler Media Group,
Kirkland, WA
WATCH VIDEO

Find Your Zen with ProCare
Summary:  
Personalized white-glove digital
marketing service had always
been a landmark of Cobalt’s
value and a social media-
friendly video renewed interest
in the ProCare offering after the
rebranding to CDK Global.
Roles:  
Vendor Selection, Location
Scouting, Script Supervisor,
Brand Consultation and
Assistant Direction, Post-
Production Graphic Support 
 
Production:  
At Large Productions, Portland,
OR
WATCH VIDEO

Typography and Logo Design

Clean Aesthetic
Summary: Typography-focused logomarks for various clients. 
 
Highlights: Clean, modern, elegant and relevant design.

Summary: Various product logos for novelty food company, J&D’s Foods 
 
Highlights: Designed full product line from 2010-2014 
Consumer-friendly Aesthetic

Children’s Aesthetic
Summary: Various logo solutions for kid-friendly clients 
 
Highlights: Bright colors, bold and fun typography

Iconography

CDK Global Icon Library
Summary:  
After its spin from ADP Dealer
Services, the new CDK Global
brand needed iconography
developed for products, resources
and more. I adapted my previous
library of ﬂat iconography from the
Cobalt division and maintained a
dynamic library for marketing
usage.

RealSelf Iconography
Summary:  
Part of a branding refresh,
RealSelf needed a more
modern and consistent look for
its icon library. They also sought
some exploratory looks
incorporating additional brand
colors, seen below.

Vote iQ Iconography
Summary:  
Vote iQ, a social network
dedicated to politics, needed
iconography and other
supporting imagery created for
their new platform. Icons were
developed for content upvoting,
political party afﬁliations, likes,
notiﬁcations and avatar
placeholders.

Infographics

ADP Cobalt infographics
Summary: Longform and inset infographics supported product marketing efforts via social media, PowerPoint presentations, content
marketing and sales enablement.

CDK Global infographics
Summary: Reusable infographic templates were designed in multiple formats for quick production, enabling quick use in ebooks,
website graphics and social media featurettes.

Advertising

Cobalt “More Fun Than…” Content Marketing Campaign
Summary:  
A campaign designed
for Cobalt’s
recirculation of popular
Content Marketing
pieces, these tongue-
in-cheek meme-
inspired banner ads
got a great response.
Impressive
considering the goal
was to draw users to
a corporate blog.

Vote iQ Banner Advertising
Summary:  
Billing itself as
“Facebook for
Politics”, ﬂedgling
social network Vote
iQ needed to prove
its advertising
platform would be a
viable draw to
investors. These ads
were created to
support activity on
the platform as well
as sell ad space to
politicians and
organizations.

Cobalt Content Marketing Retargeting Ads
Summary:  
With coordinated quarterly campaigns
supporting content marketing efforts,
Cobalt regularly exceeded benchmarks
on customer engagement, webinar
registration and attendance, and ebook
downloads. Banner advertising across
the Cobalt Advertising Network was a
key factor in these results.

Environmental & Events

Environmental Branding
Summary:  
Working with CDK Global’s corporate real estate team, I
initiated brand consistency by extending our visual
identity to rebranding conference room murals, huddle
room privacy screens and lobby areas across all
corporate locations.

Event Theming
Summary:  
Event signage and executive
presentations for CDK Global
2016 Executive Leadership
Conference and National
Sales Conference FY17

Packaging & Merchandising

Consumer Packaged Goods
Summary: J&D’s Foods product packaging 
 
Highlights: Attention-grabbing design to draw 
customer attention within crowded retail environments

Interactive

Vote iQ Social Media Platform
Summary:  
Contributed UI/UX design and worked closely with developers on the launch of a ew social media platform for politics and
civics education

Focus on the Family’s Adventures in Odyssey: WhitsEnd.org redesign
Summary:  
Led the redesign of WhitsEnd.org, the web presence of a popular children’s radio drama for Focus on the Family.

CDK Global Digital Marketing
Summary:  
Rebranded the existing Cobalt site to CDK Global Digital Marketing, following ADP's spin-off and branding
of the new Fortune 500 automotive marketing provider. Also rebranded existing and launched new social
marketing properties for the company including Facebook, Twitter, Linkedin and YouTube.

Illustration

Children’s Illustration
Girls With Wings: “Penelope Pilot & Her First Day as Captain”
J&D’s Foods: “Bacon Baby”
MPC Films: “Change &  
Innovation in Brainstorming”

Character Illustration
Cinnabon: “Icescape”
J&D’s Foods: “Cheddar BaconPOP”
“Clue”
MPC Films:  
“The Leadership Pickles”

– Don Draper, “Mad Men”
“They can’t do what we do,  
and they hate us for it.”

Thank you.

Websites:

• Rob Christianson Creative

• Coroﬂot.com (online portfolio)

CDK Social Media Management Campaign Overview

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