The document provides an overview of Online Guru, a team of 6 that offers social media services including setup, training, management, and website development. They aim to give clients an insight into major social media platforms like Twitter and Facebook, best practices, and how to gain followers and convert them to customers. They highlight success stories of local businesses gaining new clients and sales through social media. They also discuss analytics and determining which platform is right for each client.

2. Who are we?
Online Guru
6 years
Team of 6
What do we do?
Set up social media
Train social media
Manage social media
Responsive Websites
Brochure websites
Email Marketing
Clients?
Any local businesses
Any national business
Any sector!

3. Aims of this session

To give you an valuable insight into the
main Social Media players

To explain best practice and etiquette

To identify the important features
offered by Twitter

To discuss how to gain more followers
and to turn them into customers

4. First Things First
All roads lead to your website
Run them all in sync for an effective R.O.I

5. How effective is your website?
 Over
30% of your social media
followers will look at your website.
 Will they want to do business with
you?
 Is your website up to date?
 Is it responsive?
 Does it have the information you
are tweeting about on it?
 Can you convert visitors into
customers?

6. Contact Forms
Free Tips Sign Up

7. Booking Form
Join Our VIP Club

9. The Power Of Blogging

Set up a blog on your website
Eg: www.yourdomain.com/blog

Post weekly news

Link to and from Social Media

Each page to have unique URL
SEO - New activity or info on an otherwise static
website etc..

10. Try to post a blog
post once a week

11. What is Social Media?

12. P.O.S.T

P for PLATFORM
Where are my people hanging out?

O for OBJECTIVE
What do I hope to achieve? Leads, sales,
brand awareness etc?

S for STRATEGY
What shall I talk about? How often? Who will do this?

T for TECHNOLOGY
What software/gadgets/analytics shall I use?

13. Social media etiquette
Act as you would at a cocktail party/networking event!

15. But WHAT shall I talk about?
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Your business history (Brand)
Your products/services
Special offers/promotions/events
Your team
Your sector
Local area news
Local events
Latest BREAKING news
Cartoons/videos/sayings
Celebrities in the news
Direct to your Blog posts

16. Accountants
ALL WENT
VIRAL!!

17. Which Platform Should I Use ?

19. TWITTER
32% of 15 million UK users use Twitter daily

20. Twitter
Brand
awareness
Drive traffic to website
Drive traffic to Facebook
Build momentum &
excitement

21. How do you set up an account?

22. Go To www.namechk.com

27. Background 1660 px x 1200 px

31. Twitter Lingo

To Tweet is to post an update

To Follow-You get their updates

Follower follows you and gets your updates

@reply-A public mesage

Direct Message (DM) goes to their inbox

Hashtag ~ Groups words together and highlights
them

Retweet (RT) Shares a post to their followers

Lists-To keep a track on a group of accounts

Trending-Most popular words at the moment

Promote-Push your account or Tweets and
payoment

32. MAKING A TWEET

37. CONNECT PAGE

38. USE SEARCH TO FIND TARGET MARKET

39. HASHTAGS
1) Use to highlight keywords
#websites #socialmedia #liverpool
2) Use to show emotion
#soexcited #reallybusy
3) Use for competitions etc
to win, tweet answer using #gurucomp

40. DIRECT MESSAGES

41. LISTS

43. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Use trending topics
Be generous (retweets)
Use # to group topic or message
Use @ to include person in message

44. Add Social Media feeds
onto your website

46. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Twitter

47. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

48. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media

49. SUCCESS STORIES
Local home store
Sold a bath from
their online store
for £1499
From a single tweet
at 2am on a Sunday
morning

50. SUCCESS STORIES
Online Guru have
Attracted over 30
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

51. SO WHAT ARE YOU WAITING FOR??
“GET TWEETING”
Mention this
@onlineguruUK session
in a tweet
and we will give you another
1 hour
bespoke strategy
Consultation
FREE!!!!

52. Questions??

54. Google +
Best for SEO & Segmentation
Globally No.2 Social Media site.
Are you ready??

55. Google +
 Business
Pages and Personal Profiles
 Post to circles
 Integrate with other Google
products
 Helps with your Google ranking
 Hangouts may see the demise of
Skype

58. Google+ Circles

59. Google +
Hangout

61. Google +

62. Questions??

63. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket

64. 77% of the UK population
have an active profile

65. Facebook stuff
Profile, Page or Group?
Daily posts - topical interesting relevant
Facebook favours images/videos/questions
Respond quickly
No more than 25% sales messages
About us keywords
Like suppliers pages
Use @ in posts for shares
Sponsored posts
Proof read before posting!!

66. FACEBOOK PAGE

67. Facebook Features
Check-In
Reviews
Offers
Events
Tabs

68. Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences
based on specific social and geographical information.
Age, gender, location, personal interests, job functions
etc can all refine targeting.
Set your own budgets. From 25p per click.

69. QUESTIONS?

70. Linked In
Best for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers

71. Linked In
Features
Post
from profile or page
Great
for search pre
meeting

72. Linked In
Do’s and Don’ts
 Current
picture
 Use keywords in Biography (120)
 Add contact details
 List landing pages for websites
 Get recommendations
 Join groups where targets are
 Respond to people who viewed
profile

73. Linked In Profile

74. Linked In Business Page

75. QUESTIONS??

76. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket

77. Other Platforms (or Tactics!)

78. Success Stories
Clothes, Shoes, Jewellery
Kitchens, Bathrooms
Boiler systems
Interior design contracts
Houses (Sales and Lets)
Accountancy clients
Legal clients
Personal training clients
Chamber members!!

79. Success stories……….

80. Analytics

81. Which platform or platforms are
the right ones for you?

82. Thanks for listening
We
look forward to
interacting on
Social Media with
you!
@onlineguru2u

84. Top Klout Topics
Audience Klout Score Distribution
Worldwide Average Klout Score
300
socia…
Users
250
200
150
music
100
50
0
10
20
30
40
50
60
70
80
Klout Score
90
100
#tfb
phot…
Highest Klout Score
94.8
Average Klout Score
30.5
Lowest Klout Score
10.0
inter…
338
329
303
271
243
224
212
670
578
479