The document provides an overview of a social media marketing course. It outlines that each session will include a 45 minute presentation followed by Q&A. It urges attendees to participate in each daily lesson to get the full benefit. The document then discusses why social media is important for marketing and lists the 6 must-have attributes for success. It profiles 12 major social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, Google, and more. It instructs attendees to choose 3 platforms to focus on and provides exercises to set up accounts. It announces that the next session will focus on Facebook and Instagram and encourages participants to attend.

1. WELCOME!

2. Aiming to present for 45 minutes, followed
by Q&A
All of your cameras and mics are off
Ask questions in the Q&A area below👇🏻
Attend each day to get the full
benefit of the course
HOUSEKEEPING

3. PowerPoint will be available from a
link in a follow up email
WhatsApp me any time for help with
setting up your accounts
At the end of each session I will tell
you the title of tomorrows lesson
I urge you to attend each lesson to
get the full value
HOUSEKEEPING
STICK AROUND TO THE END TO ENTER
OUR AMAZING COMPETITION

5. WHY YOU HAVE TO BE ON SOCIAL MEDIA
MOST COST EFFECTIVE MARKETING AVAILABLE
NUMBER ONE WAY TO DRIVE TRAFFIC TO YOUR WEBSITE
INTERACT WITH YOUR PROSPECTS AND
CUSTOMERS
GLOBAL REACH BEYOND YOUR WILDEST EXPECTATIONS
UGC-REVIEWS, CHECK-INS,
RECOMMENDATIONS

6. 6 MUST HAVE ATTRIBUTES
TO SUCCEED ON SOCIAL MEDIA
MINDSET
STRATEGY
PERSEVERANCE
BE BRAVE
OPEN MIND
INNOVATIVE
ANALYSE
STRATEGY
CREATIVE

7. 212 SOCIAL MEDIA PLATFORMS

8. 1.9 BILLION USERS
96% USE ON MOBILE DEVICE
56% OF WORLD ADULT
POPULATION HAVE AN ACCOUNT
STORIES HAVE 500M DAILY VIEWS
MALE & FEMALE AGED 18-49
PROFILES, PAGES AND GROUPS
SELL ON MARKETPLACE

9. INSTA/IG OWNED BY FACEBOOK
PHOTO & VIDEO WITH FILTERS
PRIVATE OR PUBLIC
MALE & FEMALE AGED 13-45
FEED, STORIES, LIVE AND IGTV
83% MAKE BUYING DECISIONS
SELL ON INSTAGRAM
EASY TO GET QUICK FOLLOWERS

10. STARTED 2006
PHOTO VIDEO AND TEXT
280 CHARACTERS
MALE & FEMALE AGED 18-49
SHORT BURST OF INFORMATION
LARGEST SOURCE OF BREAKING NEWS
TRENDING TOPICS & HASHTAGS
CUSTOMER SERVICE FOR BRANDS
RESEARCH, SEARCH & CONVERSATIONS

11. STARTED 2002. MICROSOFT
PROFESSIONAL FACEBOOK. B2B
JOBS & RECRUITMENT
MALE & FEMALE AGED 25-49
80% OF BUSINESS LEADS START ON LI
PROFILE, BUSINESS PAGE & GROUPS
PRE MEETING CHECK UP
PREMIUM-MESSAGE YOUR IDEAL CLIENTS

12. CATALOGUE OF IDEAS
BOARDS AND PINS
NO DAILY UPDATES
BEST FOR DRIVING TRAFFIC TO SITE
250M DAILY VISITS
18-49 FEMALE HIGHER INCOM BRACKET
SELL YOUR PRODUCTS
FASTER GROWING THAN FACEBOOK
HAS EVER BEEN

13. GOOGLE 2006
2ND BIGGEST SEARCH ENGINE
79% ADULTS HAVE A YOUTUBE ACCOUNT
MALE & FEMALE AGED 18-64
1BN HOURS WATCHED EVERY DAY
37% OF ALL MOBILE TRAFFIC GOES TO YT
62% OF BRANDS USE YT INC YOUR
COMPETITORS!
EMBED IN YOUR WEBSITE

14. STARTED 2016-MUSICALLY
SHORTFORM LIPSYNC VIDEO
LOOPING MUSIC AND AUDIBLE
MALE & FEMALE AGED 16-24 UP TO 44
EARLY ADOPTERS WILL BENEFIT
FILTERS
CHALLENGES
WILL OVERTAKE IG IN 2022

15. GET FOUND ON LOCAL SEARCH
BE LISTED ON GOOGLE MAPS
OPENING HOURS & CONTACT INFO
ADD CONTENT POSTS IMAGERY &
VIDEOS
ADD GOOGLE 360 WALKTHROUGH
BE SEEN HIGHER ON
GOOGLE SEARCH RESULTS
LINKED TO GOOGLE REVIEWS
TRACK ANALYTICS

16. BLOGGING PODCASTING

17. EXERCISE ONE-
CHOOSE 3 PLATFORMS
•Are you B2C, B2B, or both?
•What’s your target audience?
•What’s your overall goal?

18. • CHOOSE YOUR 3 PLATFORMS
• GO TO
SOCIALMEDIAACADEMY.UK
• CLICK ON FREE LESSONS TO SET
UP THE ACCOUNTS
• IF SET UP ALREADY DOUBLE
CHECK THAT ALL FILLED
INCORRECTLY

20. TOMORROW IS FACEBOOK AND
INSTAGRAM DAY
SHOW UP AS FACEBOOK SHOULD
BE ON EVERYONES LIST AT LEAST!
DRILLING DEEP INTO EACH AND
GIVING YOU LOADS OF TIPS
IF YOU CAN'T MAKE IT, THEN DON’T
MISS WEDNESDAYS CHALLENGE

21. COMPETITION TIME!!

22. HOW TO ENTER
• LOG INTO
WWW.SOCIALMEDIAACADEMY.UK
• GO TO QUIZ AND ANSWER THE TEN
QUESTIONS
• WINNER WILL BE CHOSEN ON
SATURDAY AT 4PM

23. JOIN OUR GROUP
• GO TO FACEBOOK
• ACCEPT INVITE TO THE SOCIAL MEDIA
ACADEMY GROUP
• ASK QUESTIONS
• GET INVOLVED!

24. QUESTION TIME!