Unique Ladies Blogging Workshop May 2020
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The document provides information about a presentation on using blogging and podcasting as part of a social media strategy. It introduces the presenter as an expert in social media marketing and owner of a social media academy. The presentation will cover the benefits of blogging and podcasting, content ideas, platforms like Wordpress, and next steps for getting started. Attendees are offered a free consultation and links to additional resources and training programs.
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Unique Ladies Blogging Workshop May 2020
- 2. HOUSEKEEPING Aiming to present for 30 minutes Followed by Q&A Powerpoint will be available from a link in a follow up email Free consultation on offer to all ladies present today Registration link will be sent in email 5 Day Social Media Challenge starting May 4th Link will be sent in email
- 3. WHO AM I? Co-owner of Agency Of Boom 2007 Managed Social Media for 100’s of companies includin McDonald’s, Costa, Dreamworks, Mattel & Hallmark Owner of The Social Media Academy delivering online courses all about Social Media Trained 100’s of Businesspeople from Zero to Hero!
- 6. WHY?
- 7. • TELL YOUR STORY • BUILD A COMMUNITY • ESTABLISH AUTHORITY • STAND OUT FROM THE CROWD • CREATE OPPORTUNITIES • MAKE ADDITIONAL MONEY • LEAVE A LEGACY •SOCIAL MEDIA CONTENT
- 8. WHAT?
- 9. • YOUR EARLY YEARS • YOUR EDUCATION • ACHIEVEMENTS • HOW YOU GOT INTO BUSINESS • BEING A WOMAN IN BUSINESS • COPING IN LOCKDOWN • PLANS FOR THE FUTURE • EDUCATION ABOUT YOUR SECTOR • HOW TO/TIPS ETC ETC • PRODUCT REVIEWS • INTERVIEWS
- 10. HOW?
- 11. BUILD A BLOG SITE • WORDPRESS • SQUARESPACE • WIX CREATE CATEGORIES BRAINSTORM TOPICS FIND IMAGERY GET BLOGGING!!
- 12. WORDPRESS
- 13. WORDPRESS
- 16. WHAT NOW?
- 20. 1.BE REALISTIC 2.HAVE A STRATEGY 3.BE YOURSELF 4.KEEP PRACTICING 5.KEEP TESTING 5.ENJOY THE RIDE
- 22. WANT TO LEARN MORE? CONTACT ME REGARDING ONE TO ONE COACHING ONLINE TRAINING COURSES BLOG SITES SET UP PODCAST SET UP WWW.PHILGOLDBERG.CO.UK
Editor's Notes
- WHY What is your objective What do you hope to achieve Sales? Leads? Brand awareness? You need to have a clear objective before you start. Its not enough just to be on it JUST because everyone else is on it! How will you measure success? How will you know customers have come to you from BLOGGING AND PODCASTING?
- Blogging enables you to be your own media company. You can tell your story the way you want to tell it without being dependent on journalists. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. What would you rather click on, a page titled “How to Promote Your Blog“, or a page titled “Buy My Consulting Services”? By creating a blog that is of value, you can attract an audience and eventually convert them to customers, partners, friends, or otherwise Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. It enhances your professional image. By blogging, you separate yourself from the 99 percent of people that don’t blog. Standing out is essential in an increasingly competitive economy. Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or press GREAT FOR GETTING JOB OFFERS ETC If you have a blog with a lot of readers, there may be opportunities to monetize. In today’s economy, being diversified and having additional sources of income can be tremendously beneficial I try and tell my kids about stuff I’ve done and they aren’t interested. I imagine in years to come they can learn more about my life by looking at my blog with pride! I wish my grandparents had done a blog! Clear your head of ideas
- WHAT? What content to post? What will be the most engaging for them?
- WHATEVER YOU ARE CURRENTLY THINKING OF POSTING ON FACEBOOK ETC, FIRSTLY THINK…..WOULD THIS BE WORTHY OF A BLOG POST? UPLOAD AS A BLOG THEN POST IT ON SOCIAL, DRIVING TRAFFIC WITH A TEASING INTRO TRACK THE CLICK THROUGHS ON BITLY
- HOW TO GET STARTED ON BLOGGING IF YOU HAVE A WEBSITE, ASK DEVELOPER ABOUT ADDING A BLOG/NEWS IF YOUR WEBSITE IS YOUR BUSINESS, CONSIDER A BLOG ALL ABOUT YOU RATHER THAN THE BUSINESS I OWN BOOM AND I WRITE COMPANY BLOG POSTS, BUT I ALSO HAVE MY OWN PHIL GEE BLOG AND PODCAST WHICH HELPS ME TO GET SALES FOR THE BUSINESS
- WORDPRESS ADD TO CURRENT SITE OR BUILD NEW SQUARESPACE AND WIX BUILD YOURSELF CATEGORIES TRY TO GET 6 POSTS PER CATEGORY IMAGERY USE CANVA OR SNAPPA ADD IMAGERY IN THE CONTENT AND A FEATURED IMAGE
- CREATE A BITLY LINK POST ACROSS SOCIAL MEDIA WITH A TEASER CHECK RESULTS
- 5 DAY CHALLENGE