This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
Improve the visibility of your website. Learn some sure-fire ways to improve where your website is listed in Google’s search engine results. You’ll walk away with techniques you can immediately implement on your Web sites. We’ll demonstrate the best ways to use titles, links, Google’s keyword tool, and discuss best practices for using social networking sites to drive traffic to your website. Gibbons Digital
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
Improve the visibility of your website. Learn some sure-fire ways to improve where your website is listed in Google’s search engine results. You’ll walk away with techniques you can immediately implement on your Web sites. We’ll demonstrate the best ways to use titles, links, Google’s keyword tool, and discuss best practices for using social networking sites to drive traffic to your website. Gibbons Digital
Ready to take your networking or job search to the next level? Learn how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking strategy. Improve your access to job postings and company research, share and demonstrate your expertise, and implement a professional online presence to connect with hiring managers, recruiters and career contacts.
The importance of adopting mobile technology in real estate. Mobile technology has changed the way people search for homes. As experts in our field we need to understand the benefits and leverage mobile.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Top 25 Most Beautiful Real Estate Websites 2014Placester
Your real estate website is more than just a place where folks can search through your listings: it’s a representation of your business and the quality of service you deliver. We’ve put together this list of the 25 most beautiful real estate websites for 2014. Agent sites, broker sites, hotel sites, international sites….so long as they focus on properties, they’re included. Enjoy! (And let us know what you think in the comments section below.)
Godwin's Law states, "As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1." Lately, no internet discussion about Donald Trump can be complete without at least one reference to Hitler. I've been asked by several people to evaluate these comparisons, so I designed these slides to accompany a recent lecture comparing Donald Trump and Adolf Hitler, noting similarities, differences, and nuances.
If this subject interests you, check out the lecture on my YouTube channel:
https://www.youtube.com/watch?v=TA_cZxMu2b0
Are you looking to get caught up to the 21st Century way to communicate? If so, then this bootcamp is JUST for you! Bring all of your technology and learn to like, tweet, and Link to the most important people in your personal and professional circles!
It's everywhere you turn - Facebook, LinkedIn, Twitter, Instagram - and now your company (and, more importantly, your KIDS) are speaking that language. Come join us to learn what is meant by likes, snaps or re-tweets and arm yourself with the latest lingo and tips of the trade.
Learn the basics on building your personal and professional brand so that you can effectively market yourself and your projects to your clients.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
Click Here: https://www.socialpilot.co?fp_ref=chandima22
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
4. 4
It’s
the
new
SEO
— Social
Media
OpJmizaJon
(SMO)
is
the
new
SEO,
or
rather
two
halves
of
a
whole.
— SMO
is
the
distribuJon
of
social
objects
(videos,
blog
posts,
tweets,
Facebook
updates)
so
that
they’re
opJmized
to
rise
to
the
top
of
any
related
search
query,
where
and
when
it
is
performed.
— Social
media
is
included
in
Google’s
algorithm
for
search
engine
results:
Google+
key
— SEO
+
SMO
=
Amplified
findability
in
the
tradiJonal
and
social
web.
5. 5
It’s
Huge
— Facebook:
1.15
billion
acJve
users
— Twi9er:
500
million
acJve
users
— LinkedIn:
238
million
users
— YouTube:
1
billion
users
(4
billion
views
per
day!)
— Pinterest:
70
million
users
— Google+:
300
million
monthly
users
— Blogs:
66
million
blogs,
346
million
people
readers
each
day
10. 10
It’s
Growing
— As
of
January
2014,
74%
of
all
online
adults
use
social
networking
sites.
— For
adults
ages
18-‐29,
89%
of
them
use
social
networking
sites.
— For
adults
ages
30-‐49,
82%
of
them
do.
— For
adults
ages
50-‐64,
65%
of
them
do
— For
adults
ages
65+,
49%
of
them
use
social
networking
sites.
(Pew
Research
Center)
11. 11
It’s
Real-‐Time
— Reveal
the
human
side
of
a
company,
give
it
personality
— Provide
useful
informaJon
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐Jme
— Have
a
plaeorm
for
announcing
news,
promoJons,
events
— Generate
new
business
leads
12. 12
Gefng
Started
— Map
out
your
strategy
— Define
your
business
goals
and
objecJves
for
social
media
— Increase
sales,
brand
awareness,
engagement,
drive
traffic
to
your
website,
create
a
community
on
your
page
— IdenJfy
your
compeJJon
and
what
disJnguishes
you
from
your
compeJJon
— Define
target
audiences
and
key
messages
— Define
categories/topics
for
social
media
updates
13. 13
Gefng
Started
— Create
your
plan
–
align
with
off-‐line
markeJng
calendar
— IdenJfy
the
most
important
keywords
for
your
business.
Use
these
consistently
in
all
posts,
tweets,
updates.
— Set-‐up
your
profiles
and
pages
and
start
posJng
— Ensure
you
have
a
consistent
design/branding
across
all
plaeorms
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
14. 14
Social
Media
Plan
— Listen
to
what’s
already
out
there:
— Set-‐up
Google
Alerts
for
all
your
keywords,
your
compeJtors,
your
own
company
name,
your
personal
name,
etc.
— Use
Social
MenJon
to
search
social
media
for
menJons
of
your
organizaJon
/
compeJJon
— Use
Google
Search
and
Google
Blog
Search
to
find
bloggers
and
other
content
creators
in
your
space
— Use
Muck
Rack
to
find
journalists
15. 15
Social
Media
Plan
— Create
your
Content
Calendar
For
PosJng
— Define
5-‐6
content
categories
— Set-‐up
a
3-‐month
calendar
— Add
your
key
offline
events
and
any
milestones,
holidays,
etc.,
— Align
with
your
markeJng
calendar
— Content
should
be
a
mix
of
original
content/images,
news
updates
and
curated
content/images
17. 17
Social
Media
Plan
— Set-‐up
Google
AnalyJcs
to
monitor
web
traffic
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
— Set-‐up
and
use
a
dashboard
(Hootsuite,
etc.)
to
manage
your
social
media
updates
18. 18
Why
Use
Facebook
— Increase
visibility
— Connect
with
customers
— Increase
engagement
— Promote
your
brand
— Create
a
community
— Promote
and
manage
events
— Give
back
to
loyal
customers
through
special
offers
and
discounts
19. 19
Engage
and
grow
your
following
— Write
interesJng
and
relevant
posts
will
encourage
followers
to
engage
with
your
posts
— Liking,
commenJng
and
sharing
are
important
— Facebook
uses
the
level
of
engagement
to
determine
how
many
people
see
your
posts
— Reveal
the
human
side
of
your
organizaJon,
give
it
personality
— Provide
useful
informaJon
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐Jme
— Have
a
plaeorm
for
announcing
news,
promoJons,
events
21. 21
Engage
and
grow
your
following
— Hold
contests/sweepstakes/giveaways/refer-‐a-‐friend
— Upload
and
invite
your
email
list
— Invite
your
friends
— Run
Facebook
Ads
22. 22
Engage
and
grow
your
following
— Build
community
and
it
will
grow
organically
— Join
relevant
Facebook
groups
— Contact
the
group
owners
and
ask
if
they’ll
cross
promote
— Post
on
other
relevant,
related
FB
pages
23. 23
Facebook
-‐
Gefng
Started
http://www.facebook.com/pages/create.php
32. 32
Twi9er
— Microblogging
site
that
enables
users
to
send
and
read
other
users’
updates
(known
as
tweets)
— Text
based
posts
— 160
characters
total
— 20
for
username,
140
for
message
text
— Updates
appear
on
the
user’s
profile
page
and
are
delivered
to
other
users
who
have
signed
up
to
receive
them
(followers)
33. 33
Twi9er
— An
informaJonal
tool
–
provides
informaJon
to
others
— A
conversaJonal
tool
–
respond
to
other
people’s
tweets
and
engage
in
dialogue
— Great
way
to
network
and
communicate
with
new
and
old
contacts
— You
choose
the
message,
not
the
recipient
34. 34
Twi9er
-‐
DefiniJons
— Tweet
-‐
When
you
hit
send
on
your
140
characters
on
twi9er
it’s
called
a
tweet
or
tweeJng
—
Handle
–
your
Twi9er
name
@GibbonsDigital
–
balance
short
with
descripJve.
— Follow
–
this
is
simply
the
act
of
adding
someone
to
your
list
of
people
you
are
following
–
this
makes
their
tweets
show
up
on
your
homepage.
— Replies
–
this
is
what
it
is
called
when
someone
writes
a
tweet
directly
at
your
handle
-‐
@GibbonsDigital
cool
post
today
blah
blah
–
this
is
open
an
invite
to
engage
with
a
follower.
— Retweet
–
this
is
a
tacJc
of
republishing
someone
else’s
tweet
–
the
original
tweet
along
with
author
stays
in
tact,
but
you
are
basically
showing
someone’s
tweet
to
your
followers
–
many
people
find
this
a
great
way
to
add
content
and
acknowledge
good
stuff
from
the
folks
they
follow
— DM
–
this
is
a
message
that
is
sent
directly
to
another
user.
They
must
be
following
you
for
you
to
DM
them,
but
this
is
a
very
useful
tool
for
private
messages
and
generally
a
good
choice
when
you
start
going
back
and
forth
with
someone
on
something
your
enJre
base
of
followers
might
not
find
interesJng.
— Hashtag
–
this
is
a
way
people
categorize
tweets
so
that
others
might
use
the
same
tag
and
effecJvely
create
a
way
for
people
to
view
related
tweets
–
it
will
something
like
#markeJng
–
more
on
this
in
search.
36. 36
Twi9er
-‐
Gefng
Started
— www.twi9er.com
— Set-‐up
profile
— Add
branding
(logo,
custom
page)
— Search
for
relevant
people,
follow
them
— Start
tweeJng
— Retweet,
tweet
about
products,
tweet
relevant
news
arJcles
37. 37
— Ask
relevant
quesJons
on
Twi9er
and
consumers
are
happy
to
share
opinions
— People
like
being
asked
to
provide
input
on
topics
of
interest
— Thinking
of
offering
a
new
product
or
service?
Ask
for
input
beforehand
— Take
advantage
of
the
online
community
to
gain
feedback
and
generate
new
ideas
that
will
result
connect
with
the
audience
served
by
your
business.
Engage
and
grow
your
following
38. 38
Engage
and
grow
your
following
— Follow
people
–
they
might
follow
you
back
— Add
Twi9er
link
to
your
website
homepage
— Include
Twi9er
icon
on
ALL
materials
that
reach
your
target
market
43. 43
LinkedIn
— The
world’s
largest
professional
network
with
over
175
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuniJes
with
a
broader
network
of
professionals.
47. 47
Engaging
on
LinkedIn
–
Status
Updates
— Share
links
to
interesJng
arJcles,
websites
or
video
you
have
found
that
some
individuals
in
your
network
might
appreciate.
Try
to
use
words
that
grab
the
readers
and
encourage
them
to
click
the
link.
— Pose
a
quesJon
that
could
lead
to
solving
a
problem
you
have,
like:
"Anyone
know
about…?”
47
48. 48
Engaging
on
LinkedIn
–
Status
Updates
— MenJon
a
person
or
a
situaJon
that
might
be
helpful
to
some
of
your
connecJons,
like:
"I
just
met
with
John
Jones
from
ABC
Company
and
found
out
….”
— Talk
about
an
event
you
are
a9ending
or
have
a9ended
to
encourage
involvement
and/or
quesJons
about
what
you
learned
there.
— Use
the
"Like"
feature
when
you
see
a
helpful
update
from
one
of
your
connecJons.
Doing
this
shares
that
update
with
your
enJre
network.
This
is
a
great
way
to
give
the
writer
of
the
helpful
update
exposure
to
your
network
that
he/she
wouldn't
normally
have.
48
50. 50
Groups
— Quickly
discover
the
most
popular
discussions
in
your
professional
groups.
— Have
an
acJve
part
in
determining
the
top
discussions
by
liking
and
commenJng.
— Follow
the
most
influenJal
people
in
your
groups
by
checking
the
Top
Influencers
board
or
clicking
their
profile
image
to
see
all
their
group
acJvity.
— See
both
member-‐generated
discussions
and
news
in
one
sefng.
— Easily
browse
previews
of
the
last
three
comments
in
a
discussion.
— Find
interesJng
discussions
by
seeing
who
liked
a
discussion
and
how
many
people
commented.
50
51. 51
Groups
— Click
on
Groups
Directory,
search
for
your
industry
or
a
career
keyword,
and
find
a
group
that
fits
your
interest.
— Once
you’ve
been
accepted
to
the
group
you
can
share
relevant
content
by
starJng
a
discussion
or
posJng
a
link
in
the
share
box.
— Sharing
consistently
is
a
good
way
to
quickly
idenJfy
yourself
as
an
expert
in
your
field
or
industry.
— Click
on
your
photo
to
see
your
updates
as
well
as
what’s
changed
in
the
discussions
you’ve
started,
joined
or
followed.
— Good
way
to
keep
track
of
discussions
most
important
to
you
and
your
career.
— Aper
sharing,
check
out
the
newest
discussions
in
the
slide
show
below,
and
cast
your
vote
by
liking
or
commenJng.
— Under
each
discussion
you’ll
see
the
last
3
members
who
have
commented,
click
on
the
headline
to
see
all
comments.
52. 52
Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuniJes,
and
job
openings.
— Also
perfect
place
to
start
conversaJon
with
your
customers,
prospecJve
clients,
job
seekers,
post
company
updates.
— Post
industry
arJcles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— AnalyJcs
pages
to
see
acJvity
on
the
page.
52
59. 59
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interesJng
and
beauJful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Centered
around
the
social
discovery
of
objects
(as
opposed
to
friends
and
family)
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
63. 63
Pinners
don’t
just
shop,
they
spend
— The
average
social
shopper
(that
is,
a
shopper
who
discovers
an
item
on
the
plaeorm
and
clicks
off
site
to
buy
it)
spends
an
average
of
$60
to
$80
when
coming
from
Facebook
— The
average
social
shopper
spends
more
like
$140
to
$180
when
coming
from
Pinterest
64. 64
Engaging
on
Pinterest
— Build
your
brand
out,
share
interesJng
and
relevant
content,
create
engagement
— Add
products
with
prices
to
drive
awareness
— Service
businesses
can
create
posJngs
with
infographics
that
contains
useful
informaJon
or
a
graphic
with
a
quote
— Post
videos
(hosted
on
YouTube)
— Add
links
to
your
pins’
descripJons
giving
your
business
the
benefit
of
your
links
carrying
over
with
your
pins
when
users
re-‐pin
them
64
65. 65
Engaging
with
Pinterest
— Run
compeJJons
where
the
winner
is
the
user
who
pins
the
best
pictures
or
has
the
Pinterest
board
with
the
best
collecJon
of
pins.
— Run
offers
-‐
Pin
images
of
offers,
giveaways,
discounts
from
your
website
and
detail
your
offer
in
the
descripJon,
or
you
can
create
images
exclusively
for
Pinterest
where
everything
about
the
offer
is
wri9en
on
the
image.
66. 66
Engaging
with
Pinterest
— So
make
sure
you
add
at
least
one
or
more
shareable
image
to
every
page
of
your
website
so
your
readers
get
to
choose
their
favorite
image
to
pin.
— Find
the
most
shared
images
on
Pinterest
and
get
to
know
who’s
sharing
them.
You
need
to
do
this
regularly
to
improve
your
own
Pinterest
markeJng
strategy.
74. 74
What
is
it?
— Google+
is
a
social
networking
that
is
owned
and
operated
by
Google
Inc.
— Like
Facebook
–
personal
profiles
and
business
pages
75. 75
Why
use
it?
— No
one
loves
Google
more
than
Google.
And,
let’s
be
honest,
you
want
Google
to
love
your
business
and
the
content
you
produce
too.
If
that’s
not
reason
enough,
I
don’t
know
what
is.
— Increase
your
visibility
and
reach
by
offering
great
content
on
Google
Plus
that
people
will
like
and
want
to
share
— This
will
help
with
search
engine
opJmizaJon
(SEO)
76. 76
Google+
Terms
— Profile:
This
is
the
landing
page
that
shows
your
profile
picture,
informaJon
you’ve
provided,
and
the
content
you’ve
posted
to
Google
Plus
— Page:
Google
Plus
Page
is
created
by
a
business
or
a
brand.
— +1
bu6on
–
FuncJoning
like
a
Facebook
“Like”
bu9on,
the
+1
bu9on
allows
users
to
indicate
they
appreciated
your
content
— Circles:
When
gefng
started,
you
can
organize
those
you’re
connected
to
in
different
circles.
This
allows
you
to
tailor
your
company’s
posts
to
specific
people
who
are
interested
in
that
topic.
77. 77
Engaging
with
Google+
— Share
lots
of
photos
— Think
about
your
business
–
what
images,
charts,
slides
can
you
share
to
ignite
conversaJons
— Share
fresh
content,
interact
with
fans,
etc.
— Promote
your
Google+
page
on
your
blog
and
website
— When
you
post
a
message,
photo
or
link,
ask
your
subscribes
to
share
the
content
with
their
Circles
78. 78
Google+
Page
–
Gefng
started
— h9ps://plus.google.com/pages
to
create
your
page
— Customize
your
Page
— Promote
your
page
-‐
share
some
updates
— Make
connecJons,
grow
your
circles
82. 82
Blogs
— Blog
=
‘web
log’
— An
online
diary
or
journal
— Anybody
can
be
a
content
generator
and
an
expert
in
their
field
— Can
be
setup
within
minutes
online
using
WordPress
83. 83
Blog
Content
— Answer
industry
quesJons
— Comment
on
industry
news
— Provide
how-‐to
based
content
— Encourage
readers
to
comment
— Post
consistently
–
3
to
5
Jmes
per
week
84. 84
Engaging
Customers
with
a
Blog
— Answer
industry
quesJons
— Comment
on
industry
news
— Provide
how-‐to
based
content
— Encourage
readers
to
comment
— Post
consistently
–
3
to
5
Jmes
per
week
85. 85
Engage
and
grow
with
a
Blog
— Pose
Engaging
QuesJons
-‐
At
the
end
of
a
post,
pose
a
brain-‐
sJmulaJng
quesJon.
—
Get
readers
to
offer
Jps
-‐
It
could
be
a
problem
that
you’re
facing,
or
something
your
customer
is
facing.
Make
it
a
contest;
publicly
credit
the
reader
with
the
best
Jps
on
your
blog
so
that
everyone
can
see.
— Start
With
An
Engaging
Opener
–
Your
opening
should
engage
the
reader
from
the
word
go,
something
that’ll
ignite
their
curiosity,
moJvate
their
thought
process
and
get
them
engaged.
Make
your
opener
funny,
insigheul,
wi9y
and
outrageous
if
need
be.
—
86. 86
Engage
and
grow
with
a
Blog
— Make
The
Content
Graphically
Vivid
-‐
Paint
a
picture
with
your
words,
and
draw
people
into
the
scene
you’re
painJng.
— Write
in
your
speaking
voice,
as
though
you’re
chafng
with
friends.
— Provide
A
Conclusion
–
sum
up
the
essence
of
your
arJcle
in
a
short
conclusion.
Your
conclusion
should
ideally
Je
up
your
points
together
and
provide
a
short
glimpse
of
what
the
arJcle
is
all
about.
87. 87
Blogs
–
Gefng
Started
— Install
WordPress
— Design
–
use
Theme
or
designer
for
custom
look
— Configure
content
categories
— Develop
library
of
content
— Post
on
a
scheduled
basis
–
3
to
5
Jmes
per
week
93. 93
Demographics
-‐
Facebook
— 86%
of
Facebook
users
are
age
25
and
older
— 81%
have
some
college
educaJon
or
bachelors/graduate
degree
— 58%
earn
$50,000
or
more
94. 94
Demographics
-‐
Twi9er
— 81%
of
people
on
Twi9er
are
age
25
and
older
— 83%
have
some
college
educaJon
or
bachelors/graduate
degree
— 47%
earn
$50,000
or
more
95. 95
Demographics
-‐
LinkedIn
— 96%
of
people
on
LinkedIn
are
age
25
and
older
— 87%
have
some
college
educaJon
or
bachelors/graduate
degree
— 71%
earn
$50,000
or
more