Fifthplay is a Belgian company focused on innovation and developing an internet-based service platform. Their goal is to improve quality of life through their "smart home" and "smart buildings" technologies. Specifically, their platform aims to help people live at home longer through health monitoring, live more energy efficiently, and have more efficient communication. Their technology aggregates services from partners through an internet-based e-core platform. They have a pilot project in Sint-Niklaas, Belgium testing their platform with 75 households and 25 local merchants. The platform is meant to allow real-life testing of new services and products through communities of users.

3. ABOUT FIFTHPLAY
Part of the Niko Group (Belgium)
Focus on innovation
Developed internet-based service platform for partners
Creation of the “smart home”, “smart buildings”
To improve the quality of life of millions of people:
To enable people to live at home longer (health telemonitoring)
To live more energy-aware
To have more efficient and higher quality lives
More direct communication with the community

4. Remote
Energy
Management

5. Information is knowledge...

6. Create awareness about
energy consumption
Influence people’s behaviour
to increase efficiency

7. Remote
Healthcare

8. Continuous
follow-up of
chronic diseases
- Diabetes
- Obesitas
- Hypertension
- Heart failure
- COPD

9. FIFTHPLAY TECHNOLOGY
SERVICE
PARTNER
TECHNOLOGY
AGGREGATION
INTERNET E-SERVICES PARTNER
BASED E-CORE MANAGEMENT
PLATFORM
PLUG&PLAY
USER

10. InCityS
Brings city, citizens and
services together

11. WE SEE IMPORTANT TENDENCIES IN OUR SOCIETY

12. 1 OUR HOMES NEED TO ADAPT TO PEOPLE GETTING OLDER

13. 2 ENERGY EFFICIENY TO CREATE A SUSTAINABLE ENVIRONMENT

14. 3 LOCAL COMMUNITIES NEED TO BE BROUGHT TOGETHER AGAIN

15. 4 A GROWING NEED FOR COMFORT

16. Pilot project
in Sint-Niklaas (Belgium)
75 households
25 local merchants
Focus on
- User interaction
- Services (city...)
- Energy saving potential

22. The Platform
• An environment for real-life
testing and experimentation of
new services, products and
systems with communities of
real users.
• An open and neutral open
innovation platform where all
stakeholders can interact and
co-innovate
 Objective :
Value from existing or co-
developed IPR

23. Raison d’être
• Vision :
Living Lab research is relevant to
valorize ICE research & development
Living Lab research is expensive, time
consuming and complex to set up
• Mission :
To optimize and boost the valorisation
of ICE R&D in Flanders
To support joint business development
of all stakeholders involved
 Objective :
 Set Up infrastructure, test user panel
and a service portfolio
 Mobilize stakeholders
 Focus : Smart Cities, Smart Grids,
Smart Media

25. Iteration 1
• 1 co-reflection session
• 50 test users profiled &
deployed
• 5 drop outs ~ people move
• 4 information sessions
• SPOC in place
• 2 on site technical
interventions
• Monthly newsletter
• Bi Monthly small survey

26. Co-Reflection
Imagine a new service which
can be brought from and to
the elderly via a tablet
 Meaningful leisure
 Appreciation
 Involvement

27. User Feedback
Product – Operations – Market
• Traffic information
• Streaming issue
• Energy consumption liked
by test users
• Many differences in home
infrastructure
• Closed vs open access to
platform
• Content is key
 Input roadmap

28. Next iteration
• Support InCityS Roadmap
• Gather more feedback
• Scale up test user base
• More co-creation/co-
reflection
• Additional use cases
• Additional partners
 More value

29. Bert Verlinden
Marketing Manager
Fifthplay
t. +32 3 285 97 43 Mark De Colvenaer
m. +32 498 94 77 12 Platform & Infrastructure Manager
e. bert.verlinden@fifthplay.com Flemish Living Lab Platform
w. www.fifthplay.com
t. +32 15 33 23 29
m. +32 476 46 08 59
e. mark.de.colvenaer@staff.telenet.be
w. www.flemishlivinglabplatform.be