This document outlines the strategy and goals of IBBT, an organization focused on ICT innovation research. The goals are: 1) Achieve excellence in demand-driven research. 2) Support entrepreneurship and innovation. 3) Foster human capital through knowledge exchange. Key aspects of the strategy include aligning research with societal challenges, developing strategic research themes, supporting startups through an incubator program, attracting and developing research talent, and achieving excellence through international collaboration.