Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across borders

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imec.archive

Frank Bekkers, Keynote

"Fromlocal Living Lab to European MVNO Business"

The biggest living lab in the world (2004)

Flanders

6 x € 300.000 = € 1.800.000 + € 1.800.000

Research Mobile Application

Build a
Wireless City + 2.000 test users
with> 500 hotspots

Biggest success

Alfa community of i-City

200 users did receive a very small budget and
technical support for their dream application

A lot of the alfa’s did became an employee of one of
the founding companies of i-City.

i-City 2006 (before Apple)

http://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded

Lessons learned
• Communication is key
• Hands on versus academic approach
• Unpredictable
• Multidisciplinary approach works
• Don’t be afraid to fail
• Bringing people into one project leads to new
businesses
• Partnerships

Our spin-off

i-City moved to IBBT (ilab.o)

What did we take from the lab
• Good people
• Partnerships
• The conversation approach with new tools like
Twitter and Facebook
• Discussion with focus groups
• Trial and error
• Continuous innovation
• Build, test, break, rebuild, test, …

Example 1

Did start as a mini lab for KPN

We build our website with 3 ex-alfa’s

We still organize focus groups

We found our first test user over twitter

Growth Mobile Vikings

120,000

100,000

80,000

60,000

40,000

20,000

0

Example 2

Build with the community

Open API’s for developers

Test groups of users

Test groups of merchants

Build, test, break, rebuild, test, …

Result in one week

> 24.000 Spots made by Mobile Vikings

Products

Maybe ?

Viking TV

Viking Media

Viking Gaming

European Plans
• Poland
• Germany
• Netherlands
• ???

European Plans
• Poland
• Germany
• Netherlands
• ???

Same approach build, test, rebuild, test …

Next big step
• Strong identity management
• Layers

Next big step
• Strong identity management
• Layers

For this we will need partners

Academic Partners
Governement
Business Partners

Lahjoitamme yrityksesi käyttöön parhaat opit Internetin eri osa-alueiden liiketoiminnallisesta hyödyntämisestä. Tiivistämme tietotaitomme helposti ymmärrettävään muotoon sähköisiksi pikaoppaiksi, jotka ovat ladattavissasi sivustoltamme. Tämä pikaopas käsittelee sosiaalisen median tuloksellista hyötykäyttöä liiketoiminnassasi. Tutustutamme sinut erilaisiin sosiaalisen median palveluihin sekä muun muassa sosiaalisen median ohjeiston rakentamiseen yrityksellesi.

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Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across borders

1. "Fromlocal Living Lab to European MVNO Business"

2. The biggest living lab in the world (2004)

3. Flanders 6 x € 300.000 = € 1.800.000 + € 1.800.000

4. Research Mobile Application Build a Wireless City + 2.000 test users with> 500 hotspots

5. Biggest success Alfa community of i-City 200 users did receive a very small budget and technical support for their dream application A lot of the alfa’s did became an employee of one of the founding companies of i-City.

6. i-City 2006 (before Apple) http://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded

7. Lessons learned • Communication is key • Hands on versus academic approach • Unpredictable • Multidisciplinary approach works • Don’t be afraid to fail • Bringing people into one project leads to new businesses • Partnerships

8. Spin-offs

9. Our spin-off

10. Our spin-off i-City moved to IBBT (ilab.o)

11. What did we take from the lab • Good people • Partnerships • The conversation approach with new tools like Twitter and Facebook • Discussion with focus groups • Trial and error • Continuous innovation • Build, test, break, rebuild, test, …

12. Example 1 Did start as a mini lab for KPN We build our website with 3 ex-alfa’s We still organize focus groups We found our first test user over twitter

13. Growth Mobile Vikings 120,000 100,000 80,000 60,000 40,000 20,000 0

14. Example 2 Build with the community Open API’s for developers Test groups of users Test groups of merchants Build, test, break, rebuild, test, …

15. Result in one week > 24.000 Spots made by Mobile Vikings

16. Products Maybe ? Viking TV Viking Media Viking Gaming

17. Plans + Viking Research ?

18. European Plans • Poland • Germany • Netherlands • ???

19. European Plans • Poland • Germany • Netherlands • ??? Same approach build, test, rebuild, test …

20. Next big step • Strong identity management • Layers

21. Next big step • Strong identity management • Layers For this we will need partners Academic Partners Governement Business Partners

22. Thankyou Twitter : @flatfrank

Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across borders

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