iMedia October Breakthrough Summit
Insight Address: "Search and Discovery of Content"
Mike Bloxham, Director, Insight & Research, Center for Media Design, Ball State University
This presentation was given March 23rd, 2011 to the Smithsonian\'s Freer|Sackler Gallery as part of a Research in Progress talk. The presentation is a case study using the Smithsonian Collections Blog as a framework to explore and provide guidance for museum social media engagement, and how to identify and measure success using Google Analytics.
This presentation was given March 23rd, 2011 to the Smithsonian\'s Freer|Sackler Gallery as part of a Research in Progress talk. The presentation is a case study using the Smithsonian Collections Blog as a framework to explore and provide guidance for museum social media engagement, and how to identify and measure success using Google Analytics.
This is an edited version of a presentation that we made at the 2010 DFW Writers Conference. It provides a brief overview of how the publicity process has changed, how publicity works from three perspectives (the author, the publicist, and the media), and offers a few tips for authors.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
Social media and online advocacy tactics are receiving a lot of buzz, and for good reason. But, it is crucial in our work to restore the Great Lakes that we move beyond the buzz to identify the right tactics to meet campaign goals. Come find out about best practices for online mobilizing, learn about useful online tools, identify online tactics that will support your work, and see how technology is being used by conference participants like you to magnify the impact of the 7th Annual Great Lakes Restoration Conference.
Presentation by Jennifer Janssen, Senior Online Advocacy and Outreach Coordinator at the National Wildlife Federation.
Managing Social Media before it Manages You - Presentation at United Way Leadership Summit in Westchester NY. Lots of credit to Beth Kanter, NTEN and Idealware for slide content!
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
This is an edited version of a presentation that we made at the 2010 DFW Writers Conference. It provides a brief overview of how the publicity process has changed, how publicity works from three perspectives (the author, the publicist, and the media), and offers a few tips for authors.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
Social media and online advocacy tactics are receiving a lot of buzz, and for good reason. But, it is crucial in our work to restore the Great Lakes that we move beyond the buzz to identify the right tactics to meet campaign goals. Come find out about best practices for online mobilizing, learn about useful online tools, identify online tactics that will support your work, and see how technology is being used by conference participants like you to magnify the impact of the 7th Annual Great Lakes Restoration Conference.
Presentation by Jennifer Janssen, Senior Online Advocacy and Outreach Coordinator at the National Wildlife Federation.
Managing Social Media before it Manages You - Presentation at United Way Leadership Summit in Westchester NY. Lots of credit to Beth Kanter, NTEN and Idealware for slide content!
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
I interviewed the experts in MROCs -- here's what I learned from them, and presented to a professional conference in Prague in 2010.
This is the detailed paper that accompanied the presentation.
6 simple steps to convert site analytics data into valuable audience personas...Ian Robins
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital
Full post on Medium:
https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
Taxonomy, Social Networks and Pace LayeringRoger Hudson
Roger Hudson discusses the roles of search, taxonomy and social networks in information classification and retrieval. Can pace-layering help us find the best approach.
Similar to iMedia October Breakthrough Summit: Insight Address: "Search and Discovery of Content" (20)
2. Steve on Search “On the desktop search is where it’s at; that’s where the money is. But on mobile devices search hasn’t happened. Search is not where it’s at, people are not searching on mobile devices like they do on desktops.” WRONG
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5. Evolution of Search Tools Not extinction of pre-existing tools Not creation of new behaviors Different tools for navigation Growing significance of smaller tools Recommendation / Referral engines (e.g. Amazon) Sharing (e.g. ShareThis) Social Networks Consumer-generated content + WOM Creative discovery (e.g. Stumble Upon)
7. What about the 800lb Gorilla? Manual channel change to TV program guide to widgets and more Over the next few years TV is set to become much more like the web and the range of content and functions available to viewers will expand considerably How will we respond to these changes and the opportunities they present?
8. Fundamentals of Human Behavior We are hard-wired to seek out information The only thing that’s new is the way we do it.
9. The Evolution of Context Moving beyond search in its “primitive” stage Develop strategies and tactics for using those tools to move beyond narrow perspective
10. Are You Adapting? The relevance and success of these various tools are rooted in the human behavior that defines the need for their existence. Success will be dependent on management’s willingness and ability to gain and act upon a deep understanding of the evolving attitudes, motivations, needs and behaviors of users.
11. Transmedia Discovery Coherent strategy Communication style Cross-platform Context Considerations Consumer Satisfaction User Experience Utility (What’s Innit For Me?)
12. Imagine… A world without search engines What’s left? What would you do? What type of content do you share? How would you position your content? Entice people to refer, recommend and share the content On what basis would you allocate budget? What constitutes ROI?
Sources:Yellow Pages: http://www.google.com/imgres?imgurl=http://weblogs.baltimoresun.com/business/consuminginterests/blog/yellow-pages-.jpg&imgrefurl=http://weblogs.baltimoresun.com/business/consuminginterests/blog/complaints/&usg=__XcIzV6ww1hOUhGEu8pMMTaglgJs=&h=565&w=849&sz=51&hl=en&start=54&zoom=1&tbnid=OkjPY5bmWXw7sM:&tbnh=143&tbnw=215&prev=/images%3Fq%3Dfinger%2Bon%2Byellow%2Bbook%2Bdirectory%26hl%3Den%26biw%3D1012%26bih%3D654%26gbv%3D2%26tbs%3Disch:10,2300&itbs=1&iact=rc&dur=349&ei=TTWzTOTXBYKglAe_7vDgBg&oei=tTSzTMOYBcH38Ab2ysGdCQ&esq=2&page=5&ndsp=13&ved=1t:429,r:12,s:54&tx=137&ty=90&biw=1012&bih=654Hunter-gatherer http://archaeologyashnews.blogspot.com/2010/06/hunter-gatherer-farmer-couch-potato.htmlHouse-hunting http://es.homesandproperty.co.uk/more/handp_back_issues/archseptember.htmlHailing a cab: http://feathersproject.wordpress.com/2008/05/13/a-taxi-ride/Yard sale hunt:http://household-tips.thefuntimesguide.com/2007/06/best_worst_yard_sale_items.php
Online search: http://www.google.com/imgres?imgurl=http://www.apartmentpeople.com/site_files/images/page_headers/detailed_search1.jpg&imgrefurl=http://www.apartmentpeople.com/find_apartment/&usg=__Y9R_avPqifddB6YF8dsZ0aUZBoU=&h=371&w=776&sz=32&hl=en&start=124&zoom=1&tbnid=oIsLgA4wZO7A1M:&tbnh=60&tbnw=126&prev=/images%3Fq%3Donline%2Bapartment%2Bsearch%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbs%3Disch:10,3200&itbs=1&iact=hc&vpx=253&vpy=313&dur=1&hovh=155&hovw=325&tx=165&ty=81&ei=VXKzTIHlHsSBlAeM2YzQBg&oei=MnKzTI-bFMT58AbCl5HZBQ&esq=6&page=6&ndsp=27&ved=1t:429,r:21,s:124&biw=1280&bih=709Mobile search, child: http://www.google.com/imgres?imgurl=http://zenpeak.com/blog/wp-content/uploads/2009/12/texting_thumb.jpg&imgrefurl=http://zenpeak.com/blog/page/2/&usg=__YTjffZ1B-LVlkSt0PBtOC1K_h9E=&h=449&w=300&sz=29&hl=en&start=135&zoom=1&tbnid=ovr3Z7GAt21ScM:&tbnh=124&tbnw=96&prev=/images%3Fq%3Dperson%2Bmobile%2Bsearch%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbs%3Disch:10,2730&itbs=1&iact=rc&dur=287&ei=9HKzTI3lMcL7lweRm-n4Bg&oei=v3KzTPy7CsKB8gau79ioBQ&esq=3&page=6&ndsp=29&ved=1t:429,r:5,s:135&tx=31&ty=56&biw=1280&bih=709Future search: http://www.google.com/imgres?imgurl=http://4.bp.blogspot.com/_mAJDMuyu_WI/SoxfzghveNI/AAAAAAAAB2E/rfo9UtqSDDI/s400/future_mobile_search.jpg&imgrefurl=http://3g4g.blogspot.com/2009/08/mobile-search-in-future.html&usg=__rnVe9yheLA5O_B_aKUw6AsGKLWU=&h=350&w=400&sz=37&hl=en&start=0&zoom=1&tbnid=f5MQjw9bLVpMHM:&tbnh=142&tbnw=162&prev=/images%3Fq%3Dmobile%2Bsearch%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=hc&vpx=756&vpy=177&dur=616&hovh=210&hovw=240&tx=136&ty=140&ei=l3KzTLj2N4G78gaYwOWhCQ&oei=l3KzTLj2N4G78gaYwOWhCQ&esq=1&page=1&ndsp=20&ved=1t:429,r:3,s:0iPad TV search:http://www.google.com/imgres?imgurl=http://ctndigital.com/ctnd/img/mic-sync.jpg&imgrefurl=http://ctndigital.com/ctnd/category/articles/&usg=__NIxPJd83Hr8BHRI_Pc5zFWOLHRA=&h=360&w=642&sz=33&hl=en&start=44&zoom=1&tbnid=zticNzh0RzYsrM:&tbnh=91&tbnw=162&prev=/images%3Fq%3Dpeople%2Bcouch%2BTV%2Bsearch%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbs%3Disch:10,1100&itbs=1&iact=rc&dur=310&ei=UnOzTIGBJcHflgfR-fDmDw&oei=R3OzTI-aCcL38AaO47meCQ&esq=3&page=3&ndsp=28&ved=1t:429,r:18,s:44&tx=81&ty=53&biw=1280&bih=709