The document discusses the evolution from web content management (WCM) to web experience management (WEM). WEM extends WCM to include features like segmentation, targeting, analytics, communities, and mobility to enable organizations to effectively communicate with stakeholders across channels. It outlines business and technology trends driving this change and challenges of the next generation of interactive web presence. The document also summarizes FatWire's WEM platform and its leadership in the industry according to analysts.

1. Leveraging Web Experience Management Mark Bridger, President International Operations Abu Dhabi 21 st September 2010

2. The Interactive Presence Story… Business and technology trends driving the evolution of the Web Challenges in excelling in tomorrow’s interactive world An evolution from “Web Content Management” towards “Web Experience Management” Essential ingredients for success Who is FatWire and What is FatWire doing to help ?

3. Business Trends Driving The Next Generation of Interactive Web Presence Businesses need to drive revenue growth through: Positive and rich customer experience Enhanced customer loyalty Timely, contextual and relevant information and offers Helpful, informative interactions with the organization and with peers Repeat business through unmatched customer service Improve profits through: Efficient and targeted interaction Personal touch without the personnel costs

4. Investment is Shifting to the Interactive Channels Source: Forrester Interactive Marketing Forecast Online Survey, March 2009 The Web today is the most efficient business channel and is receiving a growing share of the marketing budget Timely analytics provides organizations with a tangible ROI

5. Technology Trends Driving the Next Generation of Interactive Web Presence Explosion of rich media “ A picture is worth a thousand words” “ Video will be 90+% of all web traffic”

6. Technology Trends… Explosion of rich media Mobile devices “ Multiple form factors” “ Always connected” “ Disconnected computing”

7. Technology Trends… Explosion of rich media Mobile devices Social networks and communities “ Influencers” “ friends”

8. Technology Trends… Explosion of rich media Mobile devices Social networks and communities Mashups and syndication “ REST”

9. Technology Trends… Explosion of rich media Mobile devices Social networks and communities Mashups and syndication Intelligent recommendations “ People who liked this also liked…” “ A box of chocolates with the flowers?” “ Your friends are reading…”

10. Technology Trends… Explosion of rich media Mobile devices Social networks and communities Mashups and syndication Intelligent recommendations Real-time interaction “ How can bp plug a hole in the earth?” “ What did you feel when you took Alli?” “ may I help u?”

11. Web Experience Management – A Change in Perspective WEM Web Experience Management (WEM) is the process of managing and delivering an engaging online experience to website visitors. WEM extends WCM to include segmentation and targeting, analytics, community/UGC, collaboration, and mobility solutions, thereby enabling organizations to intelligently and effectively communicate with prospects, customers, and other stakeholders . Web Content Management (WCM) is the process of managing and delivering content for display on an organization’s website. A WCM system facilitates content creation, content control, editing, and website maintenance functions. WCM

12. The Web Experience Management Process

13. Explosion of rich media User-generated content Content is multi-source Applications as content Site authoring becomes collaborative Mobile channel and mobile device type proliferation Multi-channel requirement Location-based services Social capabilities are critical Management of social capabilities to enterprise requirements End-user (site visitor) personalization and customization Leveraging existing social networks and social graphs Content Channels Interaction Targeting and personalization is required across an environment of exponentially increasing complexity Analytics, testing, optimization across a complex environment Relevance analysis, sentiment analysis, intent, context Relevance & Optimization Market Requirements Are Expanding Along Multiple Dimensions

14. Next Generation Interactive Presence Challenges… Entertain, but “enable the transaction” and inform Provide timely, relevant and contextual information and offers Enable business agility Offer personalized interactions – my way “ It’s all about me” !! Specific to me When I want it Where I want it How I want it At home, at work, on the move… Very high expectations…

15. FatWire Facts Founded in 1996 Headquartered in Mineola, NY with a strong global presence Operating profitably since 2005 International operations: > 70% of overall revenues 550+ enterprise customers 10,000+ websites under management 200+ employees in 11 countries Dubai Office Opened 2010 Focused on delivering the leading software platform for Web Experience Management

16. Web Requirements are Rapidly Becoming More Sophisticated Mashups You Video/ Audio Articles Images User-Generated Content Syndication Vertical Applications

17. The WEM Solution Mashups Video/ Audio Syndication Vertical Applications Articles Images User-Generated Content

18. FatWire Enables a Comprehensive Web Platform with FatWire WEM and Customer/Partner Applications WEM Framework FatWire Module Partner Module FatWire Module Customer Module FatWire Module App/Gadget Mashups Video/ Audio Syndication Vertical Applications Articles Images User-Generated Content

19. Essential Ingredients for Success… Consistent management of brand and content globally Delivery across all channels Consistent interaction and experience across all channels Extremely strong personalisation and targeting capabilities Simplicity (demands least effort by user) Engagement throughout the process (creating a positive sentiment) Relevance providing context-aware, intelligent targeting: Location Interests Customer data Friends / social networks awareness … ALL tightly integrated with your business applications !

20. The FatWire Advantage: Comprehensive, Enterprise-Class Comprehensive, Scalable Content Mgmt Robust product information management Digital asset management Enterprise content integration User-generated content Gadgets Multi-channel Scalable, dynamic web delivery Mobile delivery / channel aware content management Print channel integration via DAM Social and Interactive User-generated content, enterprise moderation End-user personalization Targeted, relevant and personalized Implicit and explicit targeting Dynamic delivery for targeted and multilingual content End-user personalization Optimized Built-in granular analytics for optimization Integration with third-party analytics packages

21. The Analysts Agree on FatWire’s Leadership Ranks FatWire the #1 strategic WCM provider on the market “ FatWire is well equipped as a strategic web provider.” “ The Autonomy-Interwoven and Open Text-Vignette acquisitions leave FatWire as the largest independent WCM vendor” “ FatWire is a leader …and remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing.” “ Rates FatWire Content Server the Best Web Experience Optimization (WEO) solution on the market: “FatWire provides best coverage of our list of requirements. This highlights its maturity and reliability…” Ranks FatWire as a Leader in WCM: “FatWire was one of the first vendors in the WCM market to transcend a purist emphasis on technology and instead focus on optimizing the user experience . It has succeeded in selling to prospects in sales and marketing and as a result sustains higher growth than the overall WCM market ..” Forrester Wave Report 2009

22. Equity investment Technology sharing and joint innovation Strong Joint Go-to-Market FatWire & EMC a Force in the Middle East… Largest independent WEM vendor Rated as a Leader by Analysts Globally Worldwide offices and support centers Worldwide Sales Centers (12) Supports Centers (6) Engineering (3)

23. FatWire Delivers for Customers Across Industry Verticals Manufacturing Government EFSA Metropolitan Police (UK) Health Protection Agency (UK) Communidad de Madrid Junta de Castilla y Leon Retail Media/Publishing News Corporation Financial Services Consumer Brands High Tech Travel & Entertainment Healthcare & Pharma.

24. The FatWire Strategy Continue to be successful by making you successful! Please find out more on STAND 16

25. Leveraging Web Experience Management Mark Bridger, President International Operations Abu Dhabi 21 st September 2010