This document discusses using social media and provides tips for businesses. It notes that social media has become widespread, with nearly 80% of internet users in the US using social networks or blogs. It also states that half of American adults now use social networking sites. The document then discusses challenges of using social media, such as lack of time or skills. It proposes creating a "content management machine" using tools like Buffer, Tweet Deck and Hoot Suite to schedule social media posts. Businesses are encouraged to start small, such as setting up social media profiles, to begin using social media.