This document provides an analysis of Gap Inc. for the years 2014-2016. It includes the company's vision, mission, history since founding in 1969, current news as of 2012 with 312 store outlets in 40 countries, and SWOT analysis. It also discusses Gap's strengths in its franchise system and global store presence. Weaknesses include decreasing demand. Opportunities and threats include competition and price sensitivity. The presentation recommends clarifying market segmentation between brands, managing low inventory production costs, and long-term expansion by acquiring successful local labels in Asia and Australia. It concludes with thanking the audience and emphasizing no gaps between them.

1. STRATEGIC MANAGEMENT
ANALYSIS
GAP, INC., 2014-2016
Presented by: Angga, Deady, Fauziah, Irfan, Lutfia and Marina

2. COMPANY PROFILE
Let’s take a brief look on GAP, Inc!

4. VISION STATEMENT
Our customers feel a passion for our product and a
loyalty to our brands that inspires and energizes
us. It’s the personal connection we strive for every
day. And there’s nothing better than seeing how
customers wear their favorites.

5. MISSION STATEMENT
We are united by a common mission to be the
world’s favorite for American style

6. TIME SPAN
Didirikan pada Juli 1969 di California oleh Don dan Doris Fischer
Pada 1980, GAP melepaskan merk ‘Levis’ dan berfokus pada labelnya
sendiri
Pada 1984, memasuki pasar internasional dengan membuka toko di
London danVancouver serta mencapai penjualan tahunan $ 1 miliar
Pada 1992, GAP menjadi merek pakaian dengan penjualan tertinggi
kedua di dunia
Pada tahun 2005, perusahaan menerbitkan toko online-nya untuk
menawarkan kenyamanan belanja yang lebih interaktif

7. CURRENT NEWS
Toko waralaba Gap, Inc telah tersebar sebanyak 312
outlet di 40 negara pada akhir tahun 2012

8. SWOT ANALYSIS
What is GAP, Inc’s strengths & weaknesses? What is the threats and opportunit

9. OPPORTUNITY

10. THREAT

11. STRENGTH
SistemWaralaba
Mempermudah
untuk
Memperluas Gap
secara
Internasional
Toko-toko yang
Terletak di Seluruh
Dunia
Global and Online
Presence
Beberapa Merek
dan Ekstensi Merek
untuk Berbagai
Segmen

12. WEAKNESS

13. FINANCIAL RATIO
ANALYSIS

15. BRAND SUMMARY

16. REGIONAL SUMMARY

17. PORTER’S FIVE FORCES
MODELS

18. SUMMARY
RIVALRY SUPPLIER POWER BUYER POWER THREAT FROM
SUBSTITUTE
BARRIERTO ENTRY
The global apparel
retail industry is
highly competitive
Gap’s vendors have
facilities in
approximately 50
countries
Decreasing
demand and low
switching cost
Low switching costs
away from brand
High cost/barrier of
entry to global
apparel retail
industry
Competition with
local, national,
and global and
online business
No single vendor was
responsible for more
than 3 % of purchase
Price sensitivity
Product with cheaper
price
Developing brand
image
Ability to negotiate
prices with suppliers Lack of brand
loyalty
Product with
branding image
e-commerce risk and
opportunities
High Low High High Moderate

19. STRATEGIC PLAN

20. REVIEW ON PREVIOUS PLAN

21. OUR RECOMMENDATION
• Market share jelas, desain khas
• Pelajari psikologi customer
PERJELAS
SEGMENTASI PASAR
ANTAR MEREK
• Strong relationship with supplier
MANAJEMEN
INVENTORY– LOW
PRODUCTIONCOST
• Kenali Selera Pasar Asia dan Australia
• Jangka panjang, mengakuisisi/integrasi label local
yang telah Berjaya di pasar local, misal:
Uniqlo,Cotton On
EKSPANSI

22. OUR RECOMMENDATION

23. TERIMA KASIH DAN JANGAN
ADA GAP DI ANTARA KITA

24. JUWI
 Bagaimana penjualan Gap di Eropa? Bagaimana strateginya?

25. TAUFIK
 Vendor jauh di Cina. Kenapa tidak ada strategi membagi toko?
 Dengan menurunnya penjualan di Eropa, kenapa tidak ekspansi ke Asia? Kan
suppliernya di Cina