The document outlines a marketing plan for OYO, a new kidswear brand from Spykar Lifestyle. The plan details the company profile, market objectives to gain market share and be seen as innovative leaders. It analyzes the large but untapped kidswear market and defines the STP (segmentation, targeting, positioning). The plan also covers forecasting, consumer behavior analysis, competition, pricing strategy, promotion strategy, SWOT analysis, product lifecycle stages, and a 12-month implementation schedule.

1. ‘ OYO’ Spykar’s kidswear Marketing Plan Rakesh Ravindran

13. PRICING DEPENDS ON ITS POSTIONING IN MARKET Fancy Discreet and elegant fashion Expensive Inexpensive Big bazar Fashion street & Local unorganised Gini & Jony OYO

15. FORECASTING DEMAND Based on Frequency of buying clothes.

16. CUSTOMER ANALYSIS Based on the type of bottom wear

18. Promotion Strategy