4. Add Groupons/Living Social dealsThe analytics and metrics of this outline will be the effectiveness of these implemented strategies. For the video blog, the number of views each video gets within a month of its release will be a huge determinant. If there are more than 5,000 views, it would be considered a success. The success of the mobile shopping app would be determined on the number of purchases that occur throughout the first six months of its operation. Using a social bookmarking site will be the trickiest to determine success by far, but not impossible. If done properly, success can be measured by how many views the profile gets; again 5,000 within the first six months would be the determining number. Lastly, by offering a Groupon or a Living Social deal, the achievement would be over 5,000 purchased nationwide. <br />No matter how large or small a new strategic plan is, it takes time to implement. It will take very careful planning, time, and effort; nothing will happen over night. After six months, Forever 21 can evaluate their product and strategies to determine how they have been working and if changes need to be made. It is incredibly important for a company in the ever changing fashion world to keep the trend conscious followers fed with the knowledge they crave. This is why stability and consistency with all of their social marketing techniques are crucial in Forever 21’s success. <br />