Our strategy for the Japan-based group Fast Retailing and its core brand Uniqlo to become the world's largest apparel retailer.
A students' answer to a case study suggested by Professor Roy Larke (Rikkyo University, Tokyo, Japan).
UNIQLO at the core of Fast Retailing’s strategy
FAST RETAILING, Uniqlo’s parent company, aims at becoming the world’s No 1 apparel retailer group by 2020
With Uniqlo as the No 1 apparel brand in Japan
Target of quadrupling annual sales to Y2,000 billion by 2020
Ensure profitability, with the SPA business model
Ensure top level of growth, with an increasing presence abroad
Win customers by responding to their demand
Sticking to Uniqlo’s core positioning ‘quality at reasonable price’
Launch of hit products : basic design combined with high performance
Focus on big scale stores in Japan and major global cities overseas Objectives
UNIQLO at the core of Fast Retailing’s strategy
FAST RETAILING, Uniqlo’s parent company, aims at becoming the world’s No 1 apparel retailer group by 2020
With Uniqlo as the No 1 apparel brand in Japan
Target of quadrupling annual sales to Y2,000 billion by 2020
Ensure profitability, with the SPA business model
Ensure top level of growth, with an increasing presence abroad
Win customers by responding to their demand
Sticking to Uniqlo’s core positioning ‘quality at reasonable price’
Launch of hit products : basic design combined with high performance
Focus on big scale stores in Japan and major global cities overseas Objectives
Presentation of the book titled "UNIQLO vs ZARA" published from Nikkei in Japan (2014), translated in Taiwan,Hong Kong (2015), in China(2017). Comparing UNIQLO & ZARA which are positioned on the opposite ends of the spectrum in the global clothing market. This book was updated in Japan (2018).
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Uniqlo's flagship store on 5th Avenue in Manhattan is a phenomenal customer experience that shows how to do retail experiences, brand engagement, and brand partnerships right. Take a look inside.
12
Uniqlo Clothes
Name
Institution
Course
Professor
Date
Uniqlo Clothes
Competitive Analysis
Uniqlo is a brand facing competition all over the world; however, the major competitors include but not limited to H&M, American Eagle Outfitters, Zara, Gap Inc., H&M (Hennes & Mauritz)and MUJI. In the global market where fast fashion has taken over the market, the consumer is indeed presented with a diversity of options (Marshall & Johnston, 2019). Despite the appearance and the notion that the big brands wield all the authority to persuade the customers, ultimately the power lie in the hands of every individual company.
Uniqlo store was tidy and well assorted-nothing seemed misplaced and this gave it a competitive edge because customers found it easier to locate their preferred sizes and styles. Also, the company’s technology and innovation has been futuristic, their product information is established right into the modern and pleasing displays, the maps of the stores are kept and set up at strategic points making it very easier for the customers to navigate and shop. Men and women sections compartmentalized and the sale section is designed centrally making it very easier for the customers to find bargains (Marshall & Johnston, 2019). The change rooms are pretty and smaller considering the huge size of the store. Nevertheless H&M is also not leaving anything to chance. The company has been giving Uniqlo a run on its investment through a very comprehensive and strategic moves in the industry. The company is fairly innovative and organized in its stores, boasting of the similar setup as Uniqlo- the store directories and strategic points, their digitization and the rating station. Unlike the smaller changing rooms at Uniqlo, H&M is vast in its changing rooms with its point of sales scattered and much harder to differentiate.
Consequently, the assortment offering ready in-store is where there is a real distinction. For instance, Uniqlo is emphasizing the provision of affordable basics plus innovative fabric technology, this means that, customers will not be entangled with numerous fast-fashion pieces or runway knock offs (Marshall & Johnston, 2019). But despite being on the limelight with a large assortment, the breadth is very small because many styles are replicated in various colors or a slightly altered signature silhouette.
Regarding the quality, Uniqlo always discloses country of origin and the information pertaining to the content of the fabric on their price tag (Marshall & Johnston, 2019). They are very transparent in keeping customers in the know about what they are buying and prices are relatively affordable and fair. For instance, a cashmere sweater would be ranging from $40 to $100 with a great fit (Marshall & Johnston, 2019).
H&M is boasting of their wider assortment between the two and it is extremely focusing on trends with a deep breath of fashionable products. Somewhat the quality is feeling cheaper because of the natu ...
Presentation of the book titled "UNIQLO vs ZARA" published from Nikkei in Japan (2014), translated in Taiwan,Hong Kong (2015), in China(2017). Comparing UNIQLO & ZARA which are positioned on the opposite ends of the spectrum in the global clothing market. This book was updated in Japan (2018).
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Uniqlo's flagship store on 5th Avenue in Manhattan is a phenomenal customer experience that shows how to do retail experiences, brand engagement, and brand partnerships right. Take a look inside.
12
Uniqlo Clothes
Name
Institution
Course
Professor
Date
Uniqlo Clothes
Competitive Analysis
Uniqlo is a brand facing competition all over the world; however, the major competitors include but not limited to H&M, American Eagle Outfitters, Zara, Gap Inc., H&M (Hennes & Mauritz)and MUJI. In the global market where fast fashion has taken over the market, the consumer is indeed presented with a diversity of options (Marshall & Johnston, 2019). Despite the appearance and the notion that the big brands wield all the authority to persuade the customers, ultimately the power lie in the hands of every individual company.
Uniqlo store was tidy and well assorted-nothing seemed misplaced and this gave it a competitive edge because customers found it easier to locate their preferred sizes and styles. Also, the company’s technology and innovation has been futuristic, their product information is established right into the modern and pleasing displays, the maps of the stores are kept and set up at strategic points making it very easier for the customers to navigate and shop. Men and women sections compartmentalized and the sale section is designed centrally making it very easier for the customers to find bargains (Marshall & Johnston, 2019). The change rooms are pretty and smaller considering the huge size of the store. Nevertheless H&M is also not leaving anything to chance. The company has been giving Uniqlo a run on its investment through a very comprehensive and strategic moves in the industry. The company is fairly innovative and organized in its stores, boasting of the similar setup as Uniqlo- the store directories and strategic points, their digitization and the rating station. Unlike the smaller changing rooms at Uniqlo, H&M is vast in its changing rooms with its point of sales scattered and much harder to differentiate.
Consequently, the assortment offering ready in-store is where there is a real distinction. For instance, Uniqlo is emphasizing the provision of affordable basics plus innovative fabric technology, this means that, customers will not be entangled with numerous fast-fashion pieces or runway knock offs (Marshall & Johnston, 2019). But despite being on the limelight with a large assortment, the breadth is very small because many styles are replicated in various colors or a slightly altered signature silhouette.
Regarding the quality, Uniqlo always discloses country of origin and the information pertaining to the content of the fabric on their price tag (Marshall & Johnston, 2019). They are very transparent in keeping customers in the know about what they are buying and prices are relatively affordable and fair. For instance, a cashmere sweater would be ranging from $40 to $100 with a great fit (Marshall & Johnston, 2019).
H&M is boasting of their wider assortment between the two and it is extremely focusing on trends with a deep breath of fashionable products. Somewhat the quality is feeling cheaper because of the natu ...
12
Uniqlo Clothes
Name
Institution
Course
Professor
Date
Uniqlo Clothes
Competitive Analysis
Uniqlo is a brand facing competition all over the world; however, the major competitors include but not limited to H&M, American Eagle Outfitters, Zara, Gap Inc., H&M (Hennes & Mauritz)and MUJI. In the global market where fast fashion has taken over the market, the consumer is indeed presented with a diversity of options (Marshall & Johnston, 2019). Despite the appearance and the notion that the big brands wield all the authority to persuade the customers, ultimately the power lie in the hands of every individual company.
Uniqlo store was tidy and well assorted-nothing seemed misplaced and this gave it a competitive edge because customers found it easier to locate their preferred sizes and styles. Also, the company’s technology and innovation has been futuristic, their product information is established right into the modern and pleasing displays, the maps of the stores are kept and set up at strategic points making it very easier for the customers to navigate and shop. Men and women sections compartmentalized and the sale section is designed centrally making it very easier for the customers to find bargains (Marshall & Johnston, 2019). The change rooms are pretty and smaller considering the huge size of the store. Nevertheless H&M is also not leaving anything to chance. The company has been giving Uniqlo a run on its investment through a very comprehensive and strategic moves in the industry. The company is fairly innovative and organized in its stores, boasting of the similar setup as Uniqlo- the store directories and strategic points, their digitization and the rating station. Unlike the smaller changing rooms at Uniqlo, H&M is vast in its changing rooms with its point of sales scattered and much harder to differentiate.
Consequently, the assortment offering ready in-store is where there is a real distinction. For instance, Uniqlo is emphasizing the provision of affordable basics plus innovative fabric technology, this means that, customers will not be entangled with numerous fast-fashion pieces or runway knock offs (Marshall & Johnston, 2019). But despite being on the limelight with a large assortment, the breadth is very small because many styles are replicated in various colors or a slightly altered signature silhouette.
Regarding the quality, Uniqlo always discloses country of origin and the information pertaining to the content of the fabric on their price tag (Marshall & Johnston, 2019). They are very transparent in keeping customers in the know about what they are buying and prices are relatively affordable and fair. For instance, a cashmere sweater would be ranging from $40 to $100 with a great fit (Marshall & Johnston, 2019).
H&M is boasting of their wider assortment between the two and it is extremely focusing on trends with a deep breath of fashionable products. Somewhat the quality is feeling cheaper because of the natu ...
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
1. THE POWER RANGERS Kyoko Hemmi/08bn107e - Christian FriisJensen/10bn937k - Ya Su/10bn951j - Jay Choi/10bn927j - Thérèse Vu Xuan/10km905c FAST RETAILING/UNIQLOThe nexttenyears
6. Launch of hit products : basic design combined with high performance
7. Focus on big scale stores in Japan and major global cities overseasObjectives
8. a UNIQUE message Strengthen basic lines (70% of the product range) lightweight Heattechapparel (to warm), thin Camisole apparel (to refesh) Denim. Jeans at 990 yen; UJ: higher quality denim jeans; Stretch leggings; Leggings-pants Down jackets: made exceptionally thin and light weight Bra-tops and other Style Up products Camisole line asnight underwear More fashionable items (30% of the product range) Neo leather, PVC, fur-like items to target young people UT (logo designed t-shirts, featuring Disney, famous anime characters etc…) Initiate collaborations with topnotch designers for limited edition (eg+J designed by JilSander) Clothes that last and won’t go out of fashionLever of differentiation from Inditex, H&M (fast fashion)
9. From a Japanese firm... The Japanese market is saturated Today, sales outside Japan represent 10-20 per cent of total revenues and domestic business 80 per cent. The aim is to reverse that ratio by 2020. Of projected global sales, half are expected to come from China and Asia, a quarter from the US and a quarter from Europe. …to a Japan-born firm A universal positioning: ‘High quality at low price’. In a global context where consumers are more and more price-sensitive. Japanese quality but global design: basic design that match all tastes Spreading a global UNIQLO’s brand message = UNIQLO is a new-style Japanese firm making good casual clothes available for ALL to wear Global expansion
10. From a Japanesefirm… Become No 1 at home Strengthen women’s wear (until now, sales of women’s items rose 17.1% year on year) Expand large-format store network (more profitable and less stocks) Develop large format outlets inside department stores and other city centre retailers (low rent, benefit from high-end image of these stores, encourage convenient buying) Strengthen Uniqlo’s brand image by developing other Fast Retailing brands on the UNIQLO model Cabin: consolidate brands to become Japan’s top women’s wear chain within five years. Younger, more fashionable than Uniqlo, but always top quality Gov Retailing: develop a low-cost image, even cheaper than Uniqlo at slightly lower quality + footwear range
11. … to a Japan-born global firm First to Asia Currentflagship store in Shanghai (about 3,600 sqm) = the largest Uniqlo store 59 Uniqlo outlets in China and Hong Kong (Feb 2010) Aggressive development of multiple store networks in Asia: 1,000 stores in China by 2020 (>$10 bndollars in sales) Then to Europe and the US Develop global flagship stores in topnotch areas Increase quickly the presence in Paris (from 2 current stores to 10) and New York (from 1 to 10 stores) Increase presence in major downtown trendy shopping area (focusing only on a surface of >2000 sqm) 300 new stores in Europe by 2020: target major cities (London, Barcelona, Madrid, Berlin, Hamburg, Düsseldorf, Frankfurt, Rome and Milan) 200 new stores in the US by 2020: target major cities including San Francisco, Chicago and Boston Finally to emergingmarkets(especiallyIndia and Brazil) At the same time, maintain a strongonlinepresence Via Uniqlo.com = a complete portal which allows online registration, creation of a personal profile including favorite items, discounts, customization of some items Coupons and limited-time campaigns via social networks (Twitter, Facebook…) Ads featuring global celebrities (esp. those with a ‘larger than life’ personnality and a social committment, like Sean Penn, Leonardo DiCaprio, and how they wear Uniqlo products in their daily life)
12. From a Japanese group to a global venture company With a portfolio of complementary brands, serving all segments From a UNIQLO-dominated company to a corporate group boasting multiple global brands Strengthen some brands in home market (Uniqlo shoes, G.U., Cabin…) Nurturing some brands into global maturity Currently 35% of Comptoir des Cotonniers sales are made out of France = objective by 2020 is 75%, by opening 4 stores in NY (soon 3 new stores) + 20 new stores in Europe + 10 in Japan (where they are already 33 stores). Develop a network of large-scale stores for underwear brand PrincesseTam Tam Purchase companies that could become potential platforms for UNIQLO in Europe and the US Main competitors? GAP… Eco-friendly brands to reinforce ‘green’ committment FastRetailing
13. CSR policy Ultimate Recycling = put the UNIQLO recycling campaigns ‘Thank You Recycle’ to a further extend In-store collection of UNIQLO products all year round Items collected are distributed according to their condition Reused - donated to refugee camps & other people in need Recycled - as limited edition items (not only clothes, but Uniqlo branded products) Social business: joint venture with Grameen Bank, involvement in refugees camps (= focus on global issues) Localized sponsorships on a global scale Custom Prints for local events hosted by educational institutions Eg: University orientation week, students circles, fundraisers Provide Heattech products for junior sports events Hockey undergarments, etc.
14. Projections In the short term (+ 1 to 3 years): Internal restructuring and adapting to changes required Overcome the ‘Japanese’ management style Reduce sourcing from China + find new suppliers concerned with Uniqlo’s quality Adopt a global perspective and a global business culture Train a new generation of store managers at home and overseas Progress should be slow Opening new stores in major cities overseas requires long researches for ideal locations Opportunities of acquiring brands with global potential are random Company may stall in terms of profitability increase for a short period In the long-term (from + 5 years up to 2010): The restructure of the Fast Retailing group should be completed With Uniqlo as its jewel brand Supported by a global network of complementary yet strongly differentiated brands With a realigned competitive focus Growth and adaptation to new markets should yield increased profitability