Manchester United - The Glazer take over
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Manchester United is one of the most successful and valuable football clubs in the world with a global fan base of over 300 million. Under the ownership of the Glazer family since 2005, the club generates revenue through matchday tickets, broadcasting deals, commercial sponsorships, and branded merchandise. While financially stable, the Glazers took on large debts to purchase the club and face challenges maintaining the team's on-field success and brand strength globally.
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Manchester United - The Glazer take over
- 1. MANCHESTER UNITED: THE GLAZER TAKEOVER Complied By: Mehak Kohli SMBA 08116 Praful Anchaliya SMBA 08155 Rohit Jain SMBA 08189 Sheetal Vishnoi SMBA 08216
- 6. ACTIVITIES AND CORPORATE STRUCTURE
- 8. FINANCIAL ANALYSIS Turnover breakdown 129.6 146.1 2000 2003 Turnover £m 2001 2002 2005 116.0 173.0 157.1 2002 33.8 55.1 Operating Profit £m 2000 2003 2001 2005 46.1 36.1 40.0
- 9. INDUSTRIAL ANALYSIS The Paradigm Environmental Forces – PESTEL Analysis Organisational Capabilities – Internal Analysis Strategy Performance
- 10. PARADIGM
- 16. PESTEL ANALYSIS
- 25. STRATEGIC RECOMMENDATION – DEBT RECOVERY
- 27. THANK YOU!!!
Editor's Notes
- Sponsors AIG - Official kit sponsor Nike - Official kit manufacturer AirAsia - Official airline Audi - Official automobile and dugout seat provider Betfred - Official gambling partner Budweiser - Official beer Tourism Malaysia
- Branding Manchester United has created a strong brand name associated with performance and rich tradition. It is really easy to recognize the club thanks to its colours (red and white) and its logo. Thus, the team can use its brand name in order to sell one core product “football” through several products (jerseys, credit cards and so on). Moreover, there is also one more competency which is not a “core” core competency that cannot be disregarded: Merchandising Apart from being a good soccer team, Manchester is also a powerful commercial organization that differentiates themselves from other famous football clubs and provides them a competitive advantage. For instance, if we compare Manchester United to the famous Spanish football club “El Real de Madrid”, we can notice that both have the same core “core competencies” that is why they compete each other. However, the difference is made by Manchester Unitied’s capability to generate alternative cash flow thanks to the sale of merchandises which are very diverse. Finally, Manchester United’s core competencies are the consequences of key resources used together in order to create value for the organization. Thus, resources such as Star players and other activities that create cash flows...