This document discusses Raphael Chicheportiche's case analyzing the relationship between various factors in soccer clubs. It examines the relationship between clubs' performance points and revenues, finding the relationship is not always exact. It also analyzes the relationship between player quality and team performance, finding generally a relationship but some exceptions. Finally, it analyzes the relationship between net expenditure on players and team performance.
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football. Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910.
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football. Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910.
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This is a case study about the globalization of Mancester United, realized during the International Marketing course at University of Naples Federico II
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Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
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Globalization of Manchester United- Case studyGiacomo Aruta
This is a case study about the globalization of Mancester United, realized during the International Marketing course at University of Naples Federico II
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
The Presentation is Submitted to Kedge Business School . It analyses the position of Team Real Madrid from a case from HBS and recommends solutions for it.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
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2. Draw a graph describing the relationship
between clubs’ performance points and its
revenues. Use data from tables 6.2 and 6.5.
What is your conclusion?
4. There is a relationship that exists between club’s
performance and revenues . However this relationship is
not always exact because performance depends on other
variables than revenues.
THE RELATIONSHIP OF CLUBS’ PERFORMANCE
POINTS AND ITS REVENUES:
5. Build a table showing the relationship
between player quality and team performance
(table 6.7) What is your conclusion?
6. THE RELATIONSHIP BETWEEN PLAYER
QUALITY AND TEAM PERFORMANCE:
TEAM PLAYER PLAYER RANK TEAM PERFORMANCE
Barcelona
Lionel Messi 2
200
Xavi 5
Samuel Eto'o 7
Andres Iniesta 9
Deco 23
Manchester United Cristiano Ronaldo 1 192.2
Real Madrid
Iker Casillas 8
183
Ruud Van Nistelrooy 19
Bayern Munich Franck Ribery 18 179.5
Milan Kaka 4 169
Liverpool
Fernando Torres 3
162.5
Steven Gerrard 6
Arsenal
Cesc Fabregas 15
162
Emmanuel Adebayor 17
Valencia David Villa 10 155.5
Chelsea
Frank Lampard 12
144.5
Didier Drogba 13
Michael Ballack 14
John terry 21
Internazionale Zlatan Ibrahimovic 16 142
Juventus Gianluigi Buffon 22 115.5
7. • Generally, there is a relationship between players
quality and team performance (Barcelona, MU, Juventus)
• Some exceptions show the opposite (Liverpool, Milan)
THE RELATIONSHIP BETWEEN PLAYER
QUALITY AND TEAM PERFORMANCE:
8. How strong is the relationship between net
expenditure on players and team performance?
9. RELATIONSHIP BETWEEN NET EXPENDITURE
ON PLAYERS AND TEAM PERFORMANCE:
Club Clubs Performance points
Net Expenditure on player
(£M)
Barcelona 200 249
Manchester Utd 192.5 100
Real Madrid 183 438
Bayern Munich 179.5 122
AC Milan 169 (-)66
Liverpool 162.5 157
Arsenal 162 22
Valencia 155.5 98
Chelsea 144.5 430
Internazionale 142 140
Porto 140 (-)173
Lyon 139 18
PSV 124.5 (-)10
Roma 123 75
Juventius 115.5 68
10. List the resources of all types which a football
(soccer) club needs for survival in European
premier league. Describe each resource in
ONE SENTENCE in the notes area
11. TANGIBLE RESOURCES:
Physical resources:
• Stadiums
FOOTBALL CLUB’S RESOURCES:
Financial resources:
• Investors, lenders
• Match days revenues
• Broadcasting
• Sponsorship, commercial revenues
12. Reputation & Culture
• Brand awareness
• Fans
Human
• The coach
• The players
INTANGIBLE RESOURCES:
FOOTBALL CLUB’S RESOURCES:
13. List the capabilities needed (on the field and off it)
by professional soccer clubs in the European
premier league. Describe each
capability in ONE SENTENCE in the notes area
16. Grade the qualities of Manchester United’s
resources and capabilities according to the
methodology of slide 25 in the Chapters 5&6
presentation. Explain your grades.
18. Build a map of relative strength vs. strategic
importance of Manchester United’s
resources and capabilities.
19. Resources Importanc
e
VW’s
Relative
Strength
Finance 6 4
Technology 7 5
Plant and
equipment
8 8
Location 7 4
Distributio
n
8 5
CAPABILITIES Importanc
e
VW’s Relative
Strength
Product development 9 4
Purchasing 7 5
Engineering 7 9
Manufacturing 8 7
Financial management 6 3
R&D 6 4
Marketing & sales 9 4
Government relations 4 8
Ferguson’s Resources and Capabilities:
Grading of Manchester United’s Resources and capabilities
20. Which resources and capabilities, out of
the ones cited above, are attributed to
Sir Alex Ferguson?
Express youranswer in a table showing the
relative strength and the strategic importance of
each resource and capability.
What is your conclusion in terms of
the difficulty entailed in finding a replacement
for Fergusson ?
21. To Conclude:
According to the table:
• Most attribution is directed at Ferguson
• His capacity to make a real 'turnover' in the
team spirit
• To identify new potential
• Training the team strictly
• Give motivation to his players
• The concept of ‘us’ and not ‘me’ in the team
22. After Ferguson took place as a coach in MU,
the team saw 11 years of:
• Winning
• Great amount of revenues
• MU became and internationally known brand
• A formed team admired by millions of fans