The document discusses Manchester United's strategic management. It analyzes their environment through a PESTEL analysis and Porter's Five Forces. It examines their mass market and business market customers using Bowman's Strategy Clock. It maps their product development, market penetration, market development, and diversification using Ansoff's Matrix. It proposes scenario planning and diversification to stabilize revenues and support future growth as Manchester United operates in an uncertain field affected by economic cycles and sports results.
FC Barcelona Development Presentation (Notes)Paul Cammarata
Here are notes from a fantastic presentation given by Joan Villa, Head of Methodology with FC Barcelona. The notes are prepared by Coach Alejandro Perez and go over "A New Idea" detailing Barcelona's comprehensive development model.
Be sure to follow Alejandro on Twitter: @JandroPerez95
-The Coaching Journey (www.TheCoachingJourney.org)
FC Barcelona Development Presentation (Notes)Paul Cammarata
Here are notes from a fantastic presentation given by Joan Villa, Head of Methodology with FC Barcelona. The notes are prepared by Coach Alejandro Perez and go over "A New Idea" detailing Barcelona's comprehensive development model.
Be sure to follow Alejandro on Twitter: @JandroPerez95
-The Coaching Journey (www.TheCoachingJourney.org)
Strategi Federasi Sepak bola Belgia dalam mengembangkan sepakbola, mulai dari usia dini hingga level profesional untuk menjadikan individu dan tim yang baik
Marketing sportu na przykładzie wybranych klubów piłkarskich EuropyAdam Mazurkiewicz
Praca dyplomowa z 2005 roku ukazująca sposoby stosowania strategii marketingowych przez różne kluby piłkarskie.
Europejskie marki sportowe i ich techniki analiz, segmentacji i form komunikacji.
The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over time? Every four years, FIFA selects a host nation and they design the event in their vision, revealing not just how the host country views itself, but how our world has changed—and design along with it. Believe it or not, the World Cup had no logo until the 1950s; by 2014, the logo was created with animation in mind demonstrating the kinetic nature of brands today. What stories do these graphic identities tell about their moments in time and our shared global experience? We reached back in branding history to find out.
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football. Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910.
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
As Official Recruitment Partner of Manchester City, we take a look at the career of John Stones, one of the Club’s new signings. For CV tips and advice on how to reach your career goals visit: http://ow.ly/cmIj304Ee9t
A publisher and developer of online Massively Multiplayer Online (MMO) games and related digital media, Game Power 7 emerged as the first online gaming company in the Arab World.
We published the first online Massively Multiplayer Online Role-Playing Game (MMORPG) in the region under the name “Arabic Rappelz”. Later, the company published 3 more online games : Arabic ASDA Story, X-Kick, and Ministry of War. Currently, we are localizing two new MMO games to be released Q3, and Q4 2011
16 exploring capital markes final post malmo_6 sept 2018Antonio Boccia
The worldwide broadcasting of sport events by global media conglomerates and the rapid acceptance and development of sport sponsorship have changed the traditional business model of football clubs, which historically has relied on match day revenues. Football clubs now must commercialize in order to remain financially competitive and sustainable in light of increased costs. Reaching these objectives may require investment in new technologies, personnel, manufacturing, new or renovated venues and marketing initiatives. A primary question for many football clubs is where to obtain the additional capital needed for these specific investments? There is a variety of options available to clubs interested in raising capital, including those potentially offered by the capital markets, such as: (1) Issuing corporate bonds; (2) Initiating an IPO (Initial Public Offering); (3) Integrating a football club’s fan base into a shareholder structure.
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
Strategi Federasi Sepak bola Belgia dalam mengembangkan sepakbola, mulai dari usia dini hingga level profesional untuk menjadikan individu dan tim yang baik
Marketing sportu na przykładzie wybranych klubów piłkarskich EuropyAdam Mazurkiewicz
Praca dyplomowa z 2005 roku ukazująca sposoby stosowania strategii marketingowych przez różne kluby piłkarskie.
Europejskie marki sportowe i ich techniki analiz, segmentacji i form komunikacji.
The World Cup has become one of the most anticipated and celebrated sporting competitions on the planet, watched by about half of the world’s population. Countries spend years and billions of dollars preparing to compete—not to mention hosting the Cup. Brazil spent $14 billion this year. Clearly, this is a branding success story of phenomenal proportions. How has the World Cup brand evolved over time? Every four years, FIFA selects a host nation and they design the event in their vision, revealing not just how the host country views itself, but how our world has changed—and design along with it. Believe it or not, the World Cup had no logo until the 1950s; by 2014, the logo was created with animation in mind demonstrating the kinetic nature of brands today. What stories do these graphic identities tell about their moments in time and our shared global experience? We reached back in branding history to find out.
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football. Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910.
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
As Official Recruitment Partner of Manchester City, we take a look at the career of John Stones, one of the Club’s new signings. For CV tips and advice on how to reach your career goals visit: http://ow.ly/cmIj304Ee9t
A publisher and developer of online Massively Multiplayer Online (MMO) games and related digital media, Game Power 7 emerged as the first online gaming company in the Arab World.
We published the first online Massively Multiplayer Online Role-Playing Game (MMORPG) in the region under the name “Arabic Rappelz”. Later, the company published 3 more online games : Arabic ASDA Story, X-Kick, and Ministry of War. Currently, we are localizing two new MMO games to be released Q3, and Q4 2011
16 exploring capital markes final post malmo_6 sept 2018Antonio Boccia
The worldwide broadcasting of sport events by global media conglomerates and the rapid acceptance and development of sport sponsorship have changed the traditional business model of football clubs, which historically has relied on match day revenues. Football clubs now must commercialize in order to remain financially competitive and sustainable in light of increased costs. Reaching these objectives may require investment in new technologies, personnel, manufacturing, new or renovated venues and marketing initiatives. A primary question for many football clubs is where to obtain the additional capital needed for these specific investments? There is a variety of options available to clubs interested in raising capital, including those potentially offered by the capital markets, such as: (1) Issuing corporate bonds; (2) Initiating an IPO (Initial Public Offering); (3) Integrating a football club’s fan base into a shareholder structure.
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
Sheet1Facts and AssumptionsYear201520162017Net sales$ 12,650Grow.docxbjohn46
Sheet1Facts and AssumptionsYear201520162017Net sales$ 12,650Growth rate in sales35%30%Cost of goods sold/net sales86%86%Gen., sell,, and admin. expenses/net sales12%11%Long-term debt$ 8,500$ 7,650$ 6,885Decrease -10%Current portion long-term debt$ 850$ 850$ 850Stays ConstantInterest rate10%10%Tax rate45%45%Dividend/earnings after tax50%50%Current assets/net sales29%29%Net fixed assets12,450$ 11,828$ 11,236Decrease -5%Current liabilities/net sales14.5%14.4%Owners' equity$ 1,730INCOME STATEMENTYear201520162017Net sales$ 17,078$ 16,445Cost of good sold14,68714,143Gross profit2,3912,302Gen., sell,, and admin. exp.2,0491,809Interest expense8501,280Earnings before tax(508)(787)Tax(229)(354)Earnings after tax(280)(433)Dividends paid(140)(216)Additions to retained earnings(140)(216)BALANCE SHEETCurrent assets$ 4,952$ 4,769Net fixed assets11,82811,236Total assets16,78016,005Current liabilities2,4762,368Long-term debt7,6506,885Equity1,590(216)Total liabilities and shareholders' equity11,7169,037EXTERNAL FUNDING REQUIRED$ 5,064$ 6,968
Locate this information for your company
Use this data to calculate 2016 based on 2015 actuals.
Note: you will need to modify: Long-term Debt, Current long-term debt and Net Fixed Assets based on your company's data.
Complete the formulas to calculate 2017 estimates)
Running head: On your way to using qualitative and quantitative research
On your way to using qualitative and quantitative research
7
Module 02 Course Project
Douglas Williams
Rasmussen College
06/01/19
Introduction
I have been given responsibility as a leader in my first big client project. The project that I have chosen is that of Snazzy Sneaker Co. who wants to launch a new athletic shoe line and needs help determining the key features to include in its new shoe design. Therefore, I will start by selecting a client, identifying client’s marketing research objective, writing SMART goals to achieve the objective, evaluating the use of quantitative or qualitative marketing research to achieve the objective, and conducting research both primary and secondary to collect information for the project.
The scenario chosen and marketing research objective for the client
The scenario that I have chosen is that of Snazzy Sneaker Co. who wants to launch a new athletic shoe line and needs help determining the key features to include in its new shoe design. The marketing objective for Snazzy Sneaker Co. is a brand image. Through this, Snazzy Sneaker Co. will be able to grow its market share, target new customers and retain its customers, enter new markets, and also increase its profit. Therefore, the objective is to make unique shoes by incorporating key features into the new shoe design.
SMART goal based on the scenario selected
Snazzy Sneaker Co. focuses to expand and grow by launching a new athletic shoe line. Therefore, there is a great need to ensure that the SMART goals for the company fully align with the company’s overall .
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
The Sports Business Group at Deloitte’s Annual Review of Football Finance is the only study of its kind, analysing the financial situation of football for the 2011/12 season and providing pointers to future performance.
Find out more at http://www.deloitte.co.uk/arff
Similar to Final version strategic_management_good_one (2) (20)
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
9. Bowman´s Strategy Clock (Mass Market) Mass Market -> The customers are the supporters Match Tickets, and Merchandising are more expensive than the market average because of the importance of the team and because of the brand strenght 2010
10. Bowman´s Strategy Clock (Business Market) In business market the customers are the sponsors and the medias. The value associated to Manchester United ability to convey emotions and strong message is quite high. Because of this ability to bind fans emotionally the price is higher than average since this adds additional value to marketing through Manchester United. 2010
11. Bowman´s Strategy Clock (Other Teams) Business Market for Other Soccer Teams : The positioning in Strategy Clock depends on the management´s skill, and on the team’s importance in term of fan base and in term of national and international relevance. Manchester United: 19 mln £ / Season Chelsea F.c. : 11 mln £ / Season Liverpool F.c. : 7 mln £ / Season 2010
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16. Strategy Development Manchester United´s market environment is complex and costantly changing. There are tests which show that, for the listed teams, field results week after week affect the trend of the stock . When a company works in such an uncertain field, they can stabilize their revenues with investments in more stable and safe businesses. 2010
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Editor's Notes
Hello everybody. In our group there are 4 people: Giulio, Aku, Karim and Aino. As you can see we will talk about Manchester United. We are just 2 because the work was so hard that the other 2 people are dead.
We can divide the customers of Manchester United in 2 categories: Supporters (Mass Market) and Sponsors&Media (Business Market). The different features of the 2 categories are: Numerosity that is big in Mass Markets and small in Business Markets. The first ones are emotional and very loyal and the latter are rationals in decisions making and self-seeking.
Even though the mass markets are highly differentiated they’re still easy to sell to. The business markets on the other hand are highly concentrated but the selling process is complex. The business customers require a high-profile performance so the pricing is based on analysis. The mass marketing requires involvement and the customer base is wide so the pricing is differentiated.
Our swot analysis says that their main strenghts are a strong brand with appeal beyond traditional football market, a sizable and loyal international and rational fan base and attraction for media advertisers. Their main weaknesses are that they usually have a negative transfer balance, their significant wage bill and a significant assets base that needs qualified management
The opportunities are the domination of the international market due to winner takes all principle , the development of non-traditional incomes and leverage from media coverage and star players fame. Instead the threats could be the further growth of the transfer market and wages and decreasing success on the field.
Manchester United is influenced by competitors who are the other big teams, by suppliers that are the players and the other teams, by costumers which consist of fans, media and sponsors, by new entrants that can be lower level teams becoming bigger, by substitute products which can be all other type of shows or sports.
Pestel Analysis says us that political factors are Security issues inside and outside the stadium, VAT and the amount of income tax. The economic factors are the economic cycles which affect marketing spenditure. Social factors are about the aging of players, the attitude to work and pleasure and preference to other sports.
From the technological point of view we should consider Better internet utilisation, developing Mobile commerce, Gambling and Broadcasting. From the environmental point of view we should consider zero emission stadiums. And from the legal point of view player nationality restrictions, the employment law and FA rules.
We did clocks for both the mass and the business markets. In the mass markets the customers are the supporters. Uniteds tickets and merchandise are more expensive than the market average because of the importance of the team and because of the brand strenght.
In business market the customers are the sponsors and the medias. The value associated to Manchester United ability to convey emotions and a strong message is quite high. Because of this ability to bind fans emotionally the price is higher than average since this adds additional value to marketing through Manchester United.
In the business market clock for other teams The positioning in the Strategy Clock depends on the management´s skill, and on the team’s importance in term of fan base and in term of national and international relevance.
Market penetration for the Manchester United can be gained in one way. By hiring better players or coaches and winning more games. This will lead to new fans especially in the long run and more fans means increased market value. Therefore better players or coaching directly increases their revenue from sponsorships as well as increasing gains from tickets and merchandise.
Manchester United and soccer in general has great potential for expansion into many countries outside its usual territory. Global marketing and stadium ownership along with their shopping malls could increase Uniteds fanbase to unseen numbers. Also soccer still is mainly a sport for men, so with better marketing United could dip into the unreached female fans.
Gambling is closely related to sports so they could start building casinos near their stadiums. In addition to their loans and credit cards which you can already get in the UK they could delve deeper into financing by starting their own banking services. They could also expand their TV channel and broadcast a more versatile set of programmes.
All the examples shown in the product development section could also be applied here, since they would certainly reach new customers. But I already talked a bit about the female fans so what’s a better way to reach them than fashion. And why play soccer? There are many sports that could use a strong brand such as Manchester United.
Manchester United´s market environment is complex and costantly changing. There are tests which show that, for the listed teams, field results week after week affect the trend of the stock . When a company works in such an uncertain field, they can stabilize their revenues with investments in more stable and safe businesses.
When the environment is complex and dynamic, experience and learning is the most important way to approach strategy development. Their previous experiences in the field of soccer might be one of the reasons Manchester United has already invested in businesses outside their main field.
Scenario planning can also be used to prepare for future changes on the field. They can set up scenarios for both positive and negative changes and be ready to face both. The management and the organisation also need to be dynamic in order to respond quickly.
Their Intended strategy has been to Diversificate to reduce risks, Stay on the top of soccer and Maintain the fanbase. The Emergent Strategy is affected by Sport results and the Economic cycle. The Unrealised strategy is that they haven’t been able to keep all of their fans. Realised Strategy has been Continuing the diversification and succeeding in soccer. The economic crisis cut down their sponsorship revenues.
In a conclusion Manchester United has to maintain a strategic line that stabilizes their revenues and supports future growth as a team and a company. Their current professional management helps them to achieve this. Thank you for listening!