My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
Major League Soccer represents the best soccer has to offer in North America. On the business side, the League stands out as it utilized a different structure from other soccer leagues. The single-entity structure MLS used provides many benefits as it is a growing league, but it has also slowed down the growth of other teams as it features a Salary Cap. Another area the MLS dramatically differs from other well-established soccer leagues in the world is its Play-off style tournament. This approach from the League has been in constant reproach from many of its fans, so it comes as no surprise to hear the MLS entity talks about a new Super League fusing La Liga MX alongside the MLS. With the World Cup 2026 getting closer, which will be played between the US, Canada, and Mexico, this new Super League can just be one of the many strategic moves to take Major League Soccer to the next level.
If your company needs to submit a Sports Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2yxuTqU
Major League Soccer represents the best soccer has to offer in North America. On the business side, the League stands out as it utilized a different structure from other soccer leagues. The single-entity structure MLS used provides many benefits as it is a growing league, but it has also slowed down the growth of other teams as it features a Salary Cap. Another area the MLS dramatically differs from other well-established soccer leagues in the world is its Play-off style tournament. This approach from the League has been in constant reproach from many of its fans, so it comes as no surprise to hear the MLS entity talks about a new Super League fusing La Liga MX alongside the MLS. With the World Cup 2026 getting closer, which will be played between the US, Canada, and Mexico, this new Super League can just be one of the many strategic moves to take Major League Soccer to the next level.
If your company needs to submit a Sports Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2yxuTqU
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
Esports Playbook: A Guide for Brands and MarketersEsports Group
This report sheds light on core tenets of the eSports experience – which are fundamental to competitive video games. The goal is to aid formation of clear strategy for branding and marketing in eSports. The motivations for eSports participation – from content consumption patterns to reasons for engaging – hold huge implications for how to connect with its consumers.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Basketball England's Talent Plan, released on October 25 2018, covers the various parts of the Talent System and Pathway, including Strategic Ambitions, Infrastructure, Programmes, Pillars of Development, Approaches to Coaching and more.
This is an analysis of my team\’s client, the Athens Soccer Academy,recommendations are also included with future financial forecasts for the business.
RAISE THE STAKES FROM THE STANDS
Bettor:UP Sports makes live sporting events more exciting! We developed the first patented, real-time social sports betting application that allows sports fans to feel the rush of the game by making live sports betting legal and fun. Wager virtual cash against family and friends on what your favorite player will do as they step to the plate or line of scrimmage, Talk trash on sports knowledge, become your own odds maker and dictate the outcome of the game as the live event unfolds.
This is a power point for a class project we have to do for Media Literacy. Our goal with this project is to raise awareness of how manipulative sports advertisements are. We want to get the word out!
My analysis of the eSports market. If you like my research, you will probably also like my technology newsletter! Feel free to reach out at lakshman111@gmail.com if you want to be added or just have general comments on the research.
Here is my last newsletter: http://us8.campaign-archive1.com/?u=ff23279fa1f2286aa84dc81de&id=87cfab8a27&e=[UNIQID]
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
Awareness Marketing and Public Relation Campaign : The Reduction of Antidepre...Elaine Lorent
This marketing an PR plan has been created as a final project for our graduation in Marketing and Corporate Communication at ULB in Belgium. Our group was composed of Mathilde Beirnaert, Alicia Diaz, Elaine Lorent, Hélène Tomezak. The subject was a delicate topic: the Reduction of the Antidepressants Consumption in Belgium. We worked for six months on this project to make it as perfect as we could.
Don't get scared by the (short) creative part in French, the drawings and pictures talk for themselves.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
Esports Playbook: A Guide for Brands and MarketersEsports Group
This report sheds light on core tenets of the eSports experience – which are fundamental to competitive video games. The goal is to aid formation of clear strategy for branding and marketing in eSports. The motivations for eSports participation – from content consumption patterns to reasons for engaging – hold huge implications for how to connect with its consumers.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Basketball England's Talent Plan, released on October 25 2018, covers the various parts of the Talent System and Pathway, including Strategic Ambitions, Infrastructure, Programmes, Pillars of Development, Approaches to Coaching and more.
This is an analysis of my team\’s client, the Athens Soccer Academy,recommendations are also included with future financial forecasts for the business.
RAISE THE STAKES FROM THE STANDS
Bettor:UP Sports makes live sporting events more exciting! We developed the first patented, real-time social sports betting application that allows sports fans to feel the rush of the game by making live sports betting legal and fun. Wager virtual cash against family and friends on what your favorite player will do as they step to the plate or line of scrimmage, Talk trash on sports knowledge, become your own odds maker and dictate the outcome of the game as the live event unfolds.
This is a power point for a class project we have to do for Media Literacy. Our goal with this project is to raise awareness of how manipulative sports advertisements are. We want to get the word out!
My analysis of the eSports market. If you like my research, you will probably also like my technology newsletter! Feel free to reach out at lakshman111@gmail.com if you want to be added or just have general comments on the research.
Here is my last newsletter: http://us8.campaign-archive1.com/?u=ff23279fa1f2286aa84dc81de&id=87cfab8a27&e=[UNIQID]
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
Awareness Marketing and Public Relation Campaign : The Reduction of Antidepre...Elaine Lorent
This marketing an PR plan has been created as a final project for our graduation in Marketing and Corporate Communication at ULB in Belgium. Our group was composed of Mathilde Beirnaert, Alicia Diaz, Elaine Lorent, Hélène Tomezak. The subject was a delicate topic: the Reduction of the Antidepressants Consumption in Belgium. We worked for six months on this project to make it as perfect as we could.
Don't get scared by the (short) creative part in French, the drawings and pictures talk for themselves.
Lodha Belmondo Pune - Price, Review, Location - RavetIGotMyDeal
Sales:+91 97690 25551, Lodha Belmondo is going to be using an upgraded desired destination by means of residential houses delivered to individuals at incredibly inexpensive costs. Genuinely an extremely impressive master ingenuity by the prominent Lodha group, this residential venture proffers individuals a comprehensive selection of Studio, 2 BHK, 3 BHK, 4 BHK and 4 BHK Duplex residences which are usually prolong over acres of high-class land area.
On this planet of airy residing, this residence will enable you a stunning opportunity to get indulged in a way of life like never before. Individuals residing right here will take pleasure in each and every instance of their lifespan. At a most envied part of the city, Lodha Belmondo Pune possesses an important ease of access to the leading section of the city and an hassle-free interaction to Mumbai Expressway including some main locations in the city. Individuals seeking ahead for a first-class investment opportunity can be definite of getting high returns on investments in upcoming days.
Lodha Belmondo is getting a new destination in the form of housing homes brought to people at extremely reasonable rates. Being a very great master creativity by the famous Lodha group, this residential project proffers people a grand choice of Studio, 2 BHK, 3 BHK, 4 BHK and 4 BHK Duplex apartments which are extend over acres of luxury land area. In this world of airy living, this residence will permit you an awesome opportunity to get indulged in a lifestyle like never before. People living here can enjoy every single moment of their life. At a most envied part of the town, Lodha Belmondo Pune has a main accessibility to the major part of the town and an unproblematic proximity to Mumbai Expressway including some main places in the town. People looking forward for a high-quality investment opportunity can be definite of getting high returns on investments in future.
Major League Soccer partnered with SME to develop a strategic branding and communication campaign that positions the league as the North American dialect of the World’s Game. The resulting creative expression – Football. Fútbol. Soccer. – galvanises all fans, and succinctly conveys the inherent ambitions and emotional aspirations of the game.
How to pitch cross platform projects and what materials you need. Presented by Kirsty Hunter, UK MD of The Project Factory at the Documentary Campus in Sheffield in June 2011.
Assignment for my sports business models class. I had to research and create an analysis of the NBA featuring its strengths, weaknesses, opportunities, and threats.
NY Giants Intrapreneurial Business Proposal RyanRoss77
Business environments are constantly changing, and a business capacity to adapt, to innovate, and to respond to competitive pressures may be directly impacted by intrapreneurs. If given the chance, intrapreneurs can lower production costs, improve quality, create new products, and open new markets.
Our campaign was targeted at the casual millennial fan. Based on our research millennials value an experience more than material items. They also value brands who show their commitment to their community and social issues. Because of this, we chose to focus our campaign around events that would give millennials an experience to remember for a good cause all while interacting with the Chiefs brand.
MIT Sloan Sports Analytics Conference Leah Raphael
I had the opportunity to attend the 2016 MIT Sloan Sports Conference and wanted to share the notes I took to summarize all the panels I sat in on. The conference is a great opportunity for students to network with the sports industry's top professionals and I highly recommend attending if you are interested in working in sports and want to gain an understanding of how the industry is evolving!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. 1 Red Bull New York The World’s Game in the World’s City
2. 2 History of MLS Professional soccer league made up of 16 teams (expanding to 18 in 2011) Inaugural season: 1996 Season: 30 regular season games from March-November 8 teams compete in MLS Cup Playoffs Partnerships with Federación Mexicana de Fútbol (FMF) and FC Barcelona
3. 3 History of the NY Red Bulls Founding member of MLS (1996) Matches are televised by MSG and MSG Plus, and all are broadcast in Spanish on TV and radio. Main rivals are DC United, New England Revolution and Philadelphia Union Opened new stadium (Red Bull Arena) this year, having played in Giants Stadium previously Best Finish: Runner up to Columbus Crew in the 2008 MLS Cup Final NY/NJ Metrostars 96-02 MetroStars 03-05 Red Bull New York 06-07 Red Bull New York 08-present
4. 4 The New Red Bull Arena Capacity Seating: 25,000 Location: Harrison NJ First row is 21 ft from the touchline All seating is covered from inclement weather Red seat in Section 101, Row 11, Seat #8 to commemorate the 1st goal scored in the 11th minute by #8 Two video boards Easily accessible via the Path and NJ Transit
5. 5 The Red Bulls’ Struggles Low attendance: 2009 Regular Season: 12,229; Playoffs: did not qualify 2008 Regular Season: 16,967; Playoffs: 11,578 2007 Regular Season: 16,530; Playoffs: 14,165 2006 Regular Season: 14,570; Playoffs: 14,570 Low awareness/interest in Red Bulls: Giants Stadium: Hard to get to- train then a bus Seats 80,200 Football lines on the soccer field- no atmosphere Poor performance: 2009 Record: 5-19-6, 7th place in the East (out of 8 teams) 2008 Record: 8-11-8, 5th place in the East, Final of MLS Cup
12. 12 Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191) Work full-time (58%, 111) then return to their own home (59%, 91) or rented apartment (17%, 124) Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114) Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)
13. 13 Friends & Family Enjoy spending time with family (62%, 97) Like to have a circle of close friends (40%, 108) Make friends easily (30%, 116) Diverse friends from all walks of life (28%, 118)
14. 14 Active Lifestyle Soccer (70.45%, 1363) Swimming(62.7%, 191) Jogging(39.64%, 177) Bowling (33.87%, 208) Bicycling (27.75%, 122) Camping (27.57%, 391) Basketball (26.49%, 270) NOT Health Club (89.55%, 114)
15. 15 Demographic Profile Hispanics represent a significant percentage of soccer fans. Source: Simmons data
22. 22 Hispanics are hardcore fans Are more likely to purchase merchandise (2.4 vs 1.8) Watch more sports (2.3 vs 1.7) Are more brand conscious (2.3 vs 1.8) Want to be immersed in the sporting experience (2.8 vs 2.3) Watch more sports (2.3 vs 1.7) Watch more sports (2.3 vs 1.7) Spend more on sporting events ($251/year vs $135/year) Spend more on sporting events ($251/year vs $135/year) * Versus non-Hispanics (Mintel Research)
23. On-the-field Research Method: On 3/27, attended Red Bull v. Fire game and interviewed attendees
24. 24 “Why did you come to the game?” I’m from the UK so I thought I’d check out our local soccer team here. We heard about the new Red Bull arena and wanted to check it out. Soccer’s a great way to spend time together as a family. I’m a huge fan of soccer. If I could, I’d come to every game.
25. 25 Red Bull Segmentation Foreign Fans Fun with Friends Soccer Moms Hispanic Hardcore
28. NY Red Bulls are the Category Leader “If you are the leader, it is a lot better to broaden the category even though that might help the other guys who are nibbling away at you.” -Jack Trout, marketing consultant
29. 29 Key Insights Experience hormonal surges Testosterone rose an average 28% Self-esteem rises and falls Affects outlook on life for several days later *Mintel Research
30. 30 Key Insights Soccer is not just a sport. It’s a way of life. *Mintel Research
31. Big Idea Soccer connects the world. The Red Bulls are the link for New York.
33. 33 Tactics awareness interest action repeat tv tv tv tv tv tv magazines ooh ooh newspapers online experiential
34. 34 Tactics awareness interest action repeat ESPN Animal Planet ESPN2 Discovery Channel ESPN News 12 TONY ESPN Sports Illustrated TONY Street fixtures Billboards, wild postings NYTimes, NY Post Yahoo, ESPN, FoxSports Kick-arounds in NYC
35. Path to Purchase INTRIGUE HOOK SCOREA GOAL I heard the new stadium is really nice. Going to a Red Bull game is a good way to have family time I want to get the Family Package I want to spend time with my family I watch soccer Red Bull Arena is a fun place to bond with teammates Taking clients to a game is a fun and different way to entertain them I want to watch players from my home country I want to see Juan Pablo Angel I can sit closer to the action I’m bored on the weekend I had fun at the game and want to take a friend Tickets are less expensive than other live events It’s a nice day- I want to do something outside I play soccer I want to join the Supporters section The Supporters section creates a lively atmosphere I know someone who plays/watches soccer Defensive 3rd Middle 3rd Attacking 3rd 35
36. Brand Pyramid Overall brand equity: Entertain and bond over New York soccer Core Brand Values Celebrate NY soccer Good times With friends Entertaining environment Bond with Other fans Stay informed about Red Bulls Functional Equity Brand Identity Red Bull Arena Reached MLS Cup Final in 2008 Juan Pablo Angel Team colors And design
53. Connect Fans Build community. Engage with fans and potential fanson their own social platforms.
54. Social Media Strategy It’s not just creating an account.It’s about connecting existing fans and leveraging their passion to reach potential fans. mobile mom blogs search soccer groups New Yorkers soccer fans
77. The Competition New York Sports Yankees/Mets Baseball is “America’s Pasttime” Same season schedule New stadiums easily accessed Giants/Jets “American Football” Football is most watched sport in the U.S. New stadium Knicks/Rangers Beginning and playoffs of season bookend MLS sesaon Arena (Madison Square Garden) is in the center of New York city
78. The Competition Counterattack Soccer is the world’s game Baseball and football are much more popular in the United States, but SOCCER IS THE MOST POPULAR SPORT IN THE WORLD The Red Bulls are the only local professional soccer team Price points Red bulls tickets range from $20-$45 Yankees tickets range from $20-$300 Mets tickets range from $15-$460
79. The Competition Other MLS Teams Better brand awareness Seattle Sounders have established themselves as a team to follow with intimate atmosphere and good game presentation Toronto FC has passionate fans who attend every game Hispanic Population Houston Dynamo, Chivas USA and LA Galaxy have large Hispanic populations that support local club Better on-field product Last year was the weakest season in NYRB history (5-19-6)
80. The Competition Counterattack Game presentation improvements New York has brand new state-of-the-art stadium No longer playing in Giants Stadium Already provides more intimate setting and better home-field advantage On-field product Have signed Estonian National Team player Joel Lindpere Rumors of signing Frenchman Thierry Henry
131. step five mobile mom blogs search soccer groups New Yorkers soccer fans
Editor's Notes
Add marketing objective after this: (increase usage occasions)
Add marketing objective after this: (increase usage occasions)
Add marketing objective:
Add marketing objective:
Enjoy spending time with family (62%, 97)Like to have a circle of close friends (40%, 108)Make friends easily (30%, 116)Diverse friends from all walks of life (28%, 118)
Soccer supporters play sports:Soccer (70.45%, 1363)Swimming (62.7%, 191)Jogging (39.64%, 177)Bowling (33.87%, 208)Bicycling (27.75%, 122)Camping (27.57%, 391)Basketball (26.49%, 270)Do not work out inside:Do NOT belong to a health club (89.55%, 114)
Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
How do we find the percentage of families? Foreign fans?
Avid fans are so tied to their teams that they experience hormonal surges and other physiological changes similar to the athletes. Dr. James Dabbs, a psychologist at Georgia State University, tested saliva samples from different groups of sports fans before and after important games. In one test, Dr. Dabbs took saliva samples from 21 Italian and Brazilian men before the 1994 World Cup contest featuring teams from these nations. Brazil defeated Italy, and afterwards, the Brazilian men’s testosterone rose an average of 28%, while the Italian men’s levels dropped 27%. The self-esteem of fans rises and falls with the outcome of games, and affects their outlook on life for several days following the conclusion of the event.According to Robert Cialdini, professor of psychology at Arizona State College, sports fans are more likely to wear clothing with their team’s logo on the day after victories than after defeats, “basking in reflected glory.”Fans who closely identify themselves with a sports team are more likely to support it when it is doing poorly. They also spend more money on tickets and merchandise, and exhibit higher levels of physiological arousal during games, and are more optimistic about their sex appeal when their team wins.
Avid fans are so tied to their teams that they experience hormonal surges and other physiological changes similar to the athletes. Dr. James Dabbs, a psychologist at Georgia State University, tested saliva samples from different groups of sports fans before and after important games. In one test, Dr. Dabbs took saliva samples from 21 Italian and Brazilian men before the 1994 World Cup contest featuring teams from these nations. Brazil defeated Italy, and afterwards, the Brazilian men’s testosterone rose an average of 28%, while the Italian men’s levels dropped 27%. The self-esteem of fans rises and falls with the outcome of games, and affects their outlook on life for several days following the conclusion of the event.According to Robert Cialdini, professor of psychology at Arizona State College, sports fans are more likely to wear clothing with their team’s logo on the day after victories than after defeats, “basking in reflected glory.”Fans who closely identify themselves with a sports team are more likely to support it when it is doing poorly. They also spend more money on tickets and merchandise, and exhibit higher levels of physiological arousal during games, and are more optimistic about their sex appeal when their team wins.
Sell soccer, not the bulls.
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Change sock to red
How do we find the percentage of families? Foreign fans?
Experiential: kick-around in union square
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Change picture to red bull
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
“join the stampede” for subways, “ride the bull” for path train
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Put current team
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
How do we find the percentage of families? Foreign fans?
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Change sock to red
How do we find the percentage of families? Foreign fans?
Experiential: kick-around in union square
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Change picture to red bull
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
“join the stampede” for subways, “ride the bull” for path train
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?
Put current team
How do we find the percentage of families? Foreign fans?
How do we find the percentage of families? Foreign fans?