Under Armour is looking to expand its soccer business internationally by capitalizing on the 2014 FIFA World Cup. It faces competition from Nike, Adidas, and Puma. Its objectives are to expand team sponsorships internationally, promote its brand at international soccer events, and connect with young soccer players globally. Its target market is current adult and teen soccer players which it aims to expand to all global soccer players by 2020. Its positioning focuses on being innovative through advanced technology. Its marketing plan includes cause marketing, team sponsorships, and event sponsorships. It allocates most of its growing budget to commercials, ads, and team acquisitions with the goal of building momentum leading up to the 2020 World Cup. The presentation concludes