Indian super leauge is the biggest football event in India

1. Indian Super League
Put on your Studs!

2. The league will run from
October to December

3. Strategy
• All the teams are owned by celebrities,so
brands need to start campaings with the
popular celebs
• Celebrities on Social media are mostly
active,like Twitter,Facebook,Pinteres
• Every team has a key player who already have
very big fan base

4. Teams and their key players
Atlético de Kolkata -Luis García
Chennaiyin -Elano
Delhi Dynamos- Alessandro Del Piero
Goa- Robert Pirès
Kerala Blasters- David James
Mumbai City- Fredrik Ljungberg
NorthEast United- Joan Capdevila
Pune City -David Trezeguet

5. Communication
TARGET GROUP ON SOCIAL MEDIA
FACEBOOK
TWITTER
PINTEREST

6. Medium mix
As a strategy developer we need to focus on
the fan base we have with us
Celebrities and key players are Big Names on
other mediums with social media
We have 3 months Time band,so our
campaingn will be accelerated every day once
ISL is started

7. • Facebook-Everyday new pages with exciting
events
• Twitter-Daily 50 tweets regarding ISL latest
news and we will trend at the top
• Pinterset- Updates on our board

8. Measuring success
• Once we see that we are getting a good
feedback our campaing is a success
• Return of interest is always good in social
media marketing
• Once our brand ISL starts trending on Google
trend, Insights of Facebook, Maximum tweets
with #ISL Trending

9. Thank you