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New Information andCommunication Technologies<br />“Social Networks and other Tools to Increase Sales in Real Estate Indus...
Is Facebook Dead?<br />
Facebook Facts<br />900 Million Objects that People Interact With <br />According to Facebook – Press Room <br />
Facebook Facts<br />Average User is Connected to 80 Groups, Pages and Events <br />According to Facebook – Press Room <br />
Facebook Facts<br />Average User Creates 80 Pieces of Content <br />Every Month<br />According to Facebook – Press Room <b...
Facebook Facts<br />Over 500 million active (users who have returned to the site in the last 30 days)<br />According to Fa...
Facebook Facts<br />Over 30 Billion Web Links, News Stories, Blog Posts, Notes, Photo Albums, etc. Are Shared Each “Month!...
Facebook Facts<br />Over 10,000 Web Sites per Day are Integrating with Facebook<br />According to Facebook – Press Room <b...
Social Media?<br />How information is shared today?<br /> #1 – Facebook <br /> #2 – E-Mail <br /> #3 – Twitter <br />Accor...
Is Facebook Dead?<br />
The Three “W’s”<br />
3 W’s – Questions…<br />What is Social Media?<br />Why Use Social Media?<br />What Can I Do With Social Media?<br />
What is Social Media?<br />Social media are works of user-created video, audio, text or multimedia that are published and ...
What is Social Media?<br />
Social Network - Party<br />
Why Use Social Media?<br />BIG!<br />
Why Use Social Media?<br />
The Effects of Re-Tweeting<br />
Why Use Social Media?<br />Uploaded Within 5 Minutes of Performance<br />
How BIG  can it be?<br />Formula for LUCK!<br />Ἁ€ = A(E)  x  [1=pr(E) = A(E)  x  pr(not-E)<br />
Ἁ€ = A(E)  x  [1=pr(E) = A(E)  x  pr(not-E)<br />Formula for LUCK!<br />“A mixture of effort and luck is often needed to a...
Formula for LUCK!<br />
Formula for LUCK!<br />“Lucky people tend to be more social and maintain a network of luck.”<br /> Know About 300 People 1...
Formula for LUCK!<br /> Invite 50 People to a Dinner Party<br />2 Degrees of Separation From 4.5 Million People<br />
What’s this mean?<br />
Build a Fan Page!<br />
Social Media = Network<br />
Social Media = Network<br />
Social Media = Network<br />
Social Media = Network<br />
Social Media = Network<br />Add to Facebook - Linkedin<br />
Social Media Helps<br />Conversation – Builds Relationships<br />
BIG!<br />
What Can You Do With Social Media?<br />
Social Media Tools<br />
Measure Your Activity!<br />
Backtweets<br />
Backtweets<br />
Swix<br />
Sysomos<br />
Klout<br />
Klout<br />
Alexa<br />
Alexa<br />
Objective Marketer<br />
Objective Marketer<br />
Twenty Feet<br />
What’s Popular?<br />
Google Trends<br />
Google Reader<br />
Use Spy<br />
Use Spy<br />www.Spy.AppSpot.com<br />
Use Spy<br />www.Spy.AppSpot.com<br />
Social Mention<br />www.SocialMention.com<br />
Social Mention<br />www.SocialMention.com<br />
Social Mention<br />www.SocialMention.com<br />
Social Mention<br />www.SocialMention.com<br />
Social Mention<br />www.SocialMention.com<br />
Social Mention - Widget<br />www.SocialMention.com<br />
Google Alerts<br />
What if…<br />
Postling<br />
TweetDeck<br />
HootSuite<br />
Instagram<br />
Cinch<br />
AudioBoo<br />
Screenr<br />
Storify<br />
I Don’t HaveTime!<br />
HelloTxt = 1 Post Update<br />
Ping.fm = 1 Post Update<br />
Use Twaitter<br />
The Effects of Re-Tweeting<br />
Twaitter<br />
Twaitter<br />
1 Post – Updates All<br />Of Your Networks<br />
Now What?<br />
Join Facebook<br />
Make Your Profile Shine…<br />
Make Your Profile Shine…<br />
Make Your Profile Shine…<br />
Make Your Profile Shine…<br />
Make Your Profile Shine…<br />
Build a Facebook Fan Page<br />
Build a Facebook Fan Page<br />
Facebook Fan Page<br />Spice Up <br />
Facebook Fan Page<br />
Facebook Fan Page<br />
Facebook Fan Page<br />Step #1<br />
Facebook Fan Page<br />Step #2<br />
Facebook Fan Page<br />Step #3<br />
Facebook Fan Page<br />Step #4<br />
Facebook Fan Page<br />Step #5<br />
Facebook Fan Page<br />
Join Linkedin<br />
Join a Linkedin - Group<br />
Create Your Own Group<br />
Poll Your Group<br />
Develop a Blog<br />
Post Videos – BIG!<br />
5 Good Ideas to Begin Today<br />#1 - Join Social Media Groups<br />Participate!<br />
5 Good Ideas to Begin Today<br />#2 - Start a Blog<br />WordPress =  Google – SEOBuilder<br />Comment on other Blogs<br />
Social Media<br />“Be Consistent…”<br />
5 Good Ideas to Begin Today<br />#3 - Add videos to YouTube<br />#4 - Add a Power Point to Slide Share<br />
5 Good Ideas to Begin Today<br />#5 - Develop a Game - Plan<br />
Show – Social Media Accountability Scorecard<br />
BIG!<br />
FREE Hugs…<br />
FREE Hugs…<br />67.5 Million Times<br />
Remember…<br />Ἁ€ = A(E)  x  [1=pr(E) = A(E)  x  pr(not-E)<br />“A mixture of effort and luck is often needed to achieve s...
My Gift to You<br />www.BusinessTechGuy.com/Resources/FNAIM<br /><ul><li>Handout with links to Web Sites
Accountability Scorecard
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New information social networking - nice 2011

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This was a presentation for FNAIM in Nice, France, to explain why Social Media is important to consider as a real estate agent, and ways to implement social media in their businesses.

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New information social networking - nice 2011

  1. 1. New Information andCommunication Technologies<br />“Social Networks and other Tools to Increase Sales in Real Estate Industry”<br />Europe-Mediterranean Forum - 2011<br />
  2. 2.
  3. 3. Is Facebook Dead?<br />
  4. 4. Facebook Facts<br />900 Million Objects that People Interact With <br />According to Facebook – Press Room <br />
  5. 5. Facebook Facts<br />Average User is Connected to 80 Groups, Pages and Events <br />According to Facebook – Press Room <br />
  6. 6. Facebook Facts<br />Average User Creates 80 Pieces of Content <br />Every Month<br />According to Facebook – Press Room <br />
  7. 7. Facebook Facts<br />Over 500 million active (users who have returned to the site in the last 30 days)<br />According to Facebook – Press Room <br />
  8. 8. Facebook Facts<br />Over 30 Billion Web Links, News Stories, Blog Posts, Notes, Photo Albums, etc. Are Shared Each “Month!”<br />According to Facebook – Press Room <br />
  9. 9. Facebook Facts<br />Over 10,000 Web Sites per Day are Integrating with Facebook<br />According to Facebook – Press Room <br />
  10. 10. Social Media?<br />How information is shared today?<br /> #1 – Facebook <br /> #2 – E-Mail <br /> #3 – Twitter <br />According to<br />
  11. 11. Is Facebook Dead?<br />
  12. 12. The Three “W’s”<br />
  13. 13. 3 W’s – Questions…<br />What is Social Media?<br />Why Use Social Media?<br />What Can I Do With Social Media?<br />
  14. 14. What is Social Media?<br />Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. – Capilano University Web Site<br />
  15. 15. What is Social Media?<br />
  16. 16. Social Network - Party<br />
  17. 17. Why Use Social Media?<br />BIG!<br />
  18. 18. Why Use Social Media?<br />
  19. 19. The Effects of Re-Tweeting<br />
  20. 20. Why Use Social Media?<br />Uploaded Within 5 Minutes of Performance<br />
  21. 21. How BIG can it be?<br />Formula for LUCK!<br />Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)<br />
  22. 22. Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)<br />Formula for LUCK!<br />“A mixture of effort and luck is often needed to achieve success”<br />Nicholas Rescher - <br />University of Pittsburgh<br />
  23. 23. Formula for LUCK!<br />
  24. 24. Formula for LUCK!<br />“Lucky people tend to be more social and maintain a network of luck.”<br /> Know About 300 People 1st Name Basis<br /> Two People away from 90,000 Contacts <br />
  25. 25. Formula for LUCK!<br /> Invite 50 People to a Dinner Party<br />2 Degrees of Separation From 4.5 Million People<br />
  26. 26. What’s this mean?<br />
  27. 27. Build a Fan Page!<br />
  28. 28. Social Media = Network<br />
  29. 29. Social Media = Network<br />
  30. 30. Social Media = Network<br />
  31. 31. Social Media = Network<br />
  32. 32. Social Media = Network<br />Add to Facebook - Linkedin<br />
  33. 33. Social Media Helps<br />Conversation – Builds Relationships<br />
  34. 34. BIG!<br />
  35. 35. What Can You Do With Social Media?<br />
  36. 36. Social Media Tools<br />
  37. 37. Measure Your Activity!<br />
  38. 38. Backtweets<br />
  39. 39. Backtweets<br />
  40. 40. Swix<br />
  41. 41. Sysomos<br />
  42. 42. Klout<br />
  43. 43. Klout<br />
  44. 44. Alexa<br />
  45. 45. Alexa<br />
  46. 46. Objective Marketer<br />
  47. 47. Objective Marketer<br />
  48. 48. Twenty Feet<br />
  49. 49. What’s Popular?<br />
  50. 50. Google Trends<br />
  51. 51. Google Reader<br />
  52. 52. Use Spy<br />
  53. 53. Use Spy<br />www.Spy.AppSpot.com<br />
  54. 54. Use Spy<br />www.Spy.AppSpot.com<br />
  55. 55. Social Mention<br />www.SocialMention.com<br />
  56. 56. Social Mention<br />www.SocialMention.com<br />
  57. 57. Social Mention<br />www.SocialMention.com<br />
  58. 58. Social Mention<br />www.SocialMention.com<br />
  59. 59. Social Mention<br />www.SocialMention.com<br />
  60. 60. Social Mention - Widget<br />www.SocialMention.com<br />
  61. 61. Google Alerts<br />
  62. 62. What if…<br />
  63. 63. Postling<br />
  64. 64. TweetDeck<br />
  65. 65. HootSuite<br />
  66. 66.
  67. 67. Instagram<br />
  68. 68. Cinch<br />
  69. 69. AudioBoo<br />
  70. 70. Screenr<br />
  71. 71. Storify<br />
  72. 72. I Don’t HaveTime!<br />
  73. 73. HelloTxt = 1 Post Update<br />
  74. 74. Ping.fm = 1 Post Update<br />
  75. 75. Use Twaitter<br />
  76. 76. The Effects of Re-Tweeting<br />
  77. 77. Twaitter<br />
  78. 78. Twaitter<br />
  79. 79. 1 Post – Updates All<br />Of Your Networks<br />
  80. 80. Now What?<br />
  81. 81. Join Facebook<br />
  82. 82. Make Your Profile Shine…<br />
  83. 83. Make Your Profile Shine…<br />
  84. 84. Make Your Profile Shine…<br />
  85. 85. Make Your Profile Shine…<br />
  86. 86. Make Your Profile Shine…<br />
  87. 87. Build a Facebook Fan Page<br />
  88. 88. Build a Facebook Fan Page<br />
  89. 89. Facebook Fan Page<br />Spice Up <br />
  90. 90. Facebook Fan Page<br />
  91. 91. Facebook Fan Page<br />
  92. 92. Facebook Fan Page<br />Step #1<br />
  93. 93. Facebook Fan Page<br />Step #2<br />
  94. 94. Facebook Fan Page<br />Step #3<br />
  95. 95. Facebook Fan Page<br />Step #4<br />
  96. 96. Facebook Fan Page<br />Step #5<br />
  97. 97. Facebook Fan Page<br />
  98. 98. Join Linkedin<br />
  99. 99. Join a Linkedin - Group<br />
  100. 100. Create Your Own Group<br />
  101. 101. Poll Your Group<br />
  102. 102. Develop a Blog<br />
  103. 103. Post Videos – BIG!<br />
  104. 104. 5 Good Ideas to Begin Today<br />#1 - Join Social Media Groups<br />Participate!<br />
  105. 105. 5 Good Ideas to Begin Today<br />#2 - Start a Blog<br />WordPress = Google – SEOBuilder<br />Comment on other Blogs<br />
  106. 106. Social Media<br />“Be Consistent…”<br />
  107. 107. 5 Good Ideas to Begin Today<br />#3 - Add videos to YouTube<br />#4 - Add a Power Point to Slide Share<br />
  108. 108. 5 Good Ideas to Begin Today<br />#5 - Develop a Game - Plan<br />
  109. 109. Show – Social Media Accountability Scorecard<br />
  110. 110. BIG!<br />
  111. 111. FREE Hugs…<br />
  112. 112. FREE Hugs…<br />67.5 Million Times<br />
  113. 113. Remember…<br />Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)<br />“A mixture of effort and luck is often needed to achieve success”<br />
  114. 114. My Gift to You<br />www.BusinessTechGuy.com/Resources/FNAIM<br /><ul><li>Handout with links to Web Sites
  115. 115. Accountability Scorecard
  116. 116. FREE Webinar
  117. 117. Power Point
  118. 118. And More….</li></li></ul><li>Merci’!<br />John Mayfield<br />www.RealEstateTechGuy.com<br />John@RealEstateTechGuy.com<br />

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