This document discusses using lean methods and a startup approach to reinvent public services and shift them to digital channels. It outlines barriers to transformation like organizational inertia. It advocates focusing on outcomes, being lean not just agile, nurturing bottom-up and top-down change, reinventing rather than just reskinning services. A case study shows using teams, lean methods, a digital by default philosophy and time-boxed discovery to improve outcomes for a local government service. The EmbArrk process and prerequisites for change are described.