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Obesity- Tipping Back the Scales of the Nation 19th April, 2017

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Obesity- Tipping Back the Scales of the Nation 19th April, 2017

  1. 1. Sharon Egan Public Health, Responsibility Deal Policy Lead, Department of Health
  2. 2. Obesity: Tipping Back the Scales of the Nation Event 19th April 2017 The Childhood Obesity Plan: Prevention and Early Intervention Sharon Egan Childhood Obesity Programme Department of Health
  3. 3. Obesity affects too many of our children We are becoming obese EARLIER and staying obese for LONGER
  4. 4. Prevalence of excess weight among children 4 Child overweight (including obesity)/ excess weight: BMI ≥ 85th centile of the UK90 growth reference One in five children in Reception is overweight or obese One in three children in Year 6 is overweight or obese 25.0% 24.2% 22.7% 21.2% 19.3% 17.8% 16.0% 15.0% 13.7% 11.5%12.0% 11.2% 10.3% 9.7% 9.0% 8.3% 7.6% 7.0% 6.8% 5.7% 0% 5% 10% 15% 20% 25% 30% Most deprived Least deprived Obesityprevalence Index of Multiple Deprivation 2010 decile Year 6 Reception Scale of the challenge Obesity prevalence by deprivation decile
  5. 5. Source: IPSOS MORI A problem, but not my problem?
  6. 6. Tackling such a complex issue 8
  7. 7. Breaking the cycle of obesity ©2014 by American Physiological Society
  8. 8. The policy challenge • Epigenetics • Gut microbiota • Packaging and Portion size • Technological development • Family and friends • Social networks
  9. 9. Being overweight is ‘normal’
  10. 10. We eat much more than we think…. Source: Behavioral Insights Team 2016 …we snack more too Our food environment influences what and how much we eat
  11. 11. Children’s sugar consumption
  12. 12. We lead increasingly sedentary lifestyles • Less than a quarter of children aged 5-15 are achieving recommended amounts of physical activity per day. • Physical activity levels have decreased over the last decade. • However, increasing the amount of exercise children do is not the silver bullet – a 34kg 8-10 year old would need to run for 45 mins to burn off a 500ml bottle of sugary fizzy drink.
  13. 13. A World-Leading Plan • Published August 2016 • Set of over 20 ambitious actions, focusing on: – Schools – Healthier environment – Working together • Built on the best evidence • Sets out a challenge for the whole system
  14. 14. 17 • The government childhood obesity plan includes a range of measures … tackling the environment, behaviour, lifestyles and awareness. Sugar levy NPM Reformulation Food labelling Schools
  15. 15. We will make schools healthier Around two in ten children aged 5-15 years meet the government recommendations* for physical activity (boys 23%, girls 20%) *Child recommendations for physical activity in CMO report 2011 – one hour moderate activity per day Source: Health Survey England 2015
  16. 16. We will support early years settings • Revising menus for early years settings to form part of updated guidelines on meeting dietary recommendations • Raising awareness of the guidelines amongst early years providers • Updated Early Years Foundation Stage framework to reference physical activity guidelines
  17. 17. Childhood Obesity Plan- Early Years • “Make Every Contact Count” • Nutrition, physical activity, healthy weight messaging and weaning advice • Sugar reduction in foods targeted at babies and young children • Revised menus for early years settings • Re-committing to the Healthy Start scheme • The start of a conversation
  18. 18. The Keystone of a Wider Programme Childhood Obesity Programme Local Authorities NHS FamiliesIndustry Schools • Whole Systems Approach • The start of a conversation • Everyone has a role: what’s yours?

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