As part of India marketing Course by Harish Bijoor At Great Lakes Chennai. Micro Business plan to set up a weekly Bazaar for Kadambadi village

1. India Marketing
MICRO- BUSINESS PLAN

2. Group 7
Disha Ghoshal FT201032 disha.ft201032@greatlakes.edu.in
Arpit Agarwal FT201019 arpit.ft201019@greatlakes.edu.in
Siddharth Kaushik FT202080 siddharth.ft202080@greatlakes.edu.in
Aakash R FT202001 aakash.ft202001@greatlakes.edu.in
Divya Lakshmi G FT204026 divya.ft204026@greatlakes.edu.in
Shirapthi Kaushik NJ FT202073 shirapthi.ft202073@greatlakes.edu.in
Vishnubhotla Sai FT204100 vishnubhotla.ft204100@greatlakes.edu.in
Akshay Kumar FT203012 akshay.ft203012@greatlakes.edu.in

3. Introduction
 Assigned Village- Kadambadi
 Located in Kanchipuram district
of TN
 Total Geographic area is 717
hectares
 Total population : 1774 people
 Tourist Attraction :
Agasteeshwarar Temple which is
dedicated to Hindu God Shiva.

4. Problem
 Currently:
 Villagers travel far for buying their weekly rations of vegetables and
fruits.
 This is very tiring for many and the buses are not frequent
 This is particularly cumbersome process for everyone.
 There is a constant problem of sourcing fruits and vegetables for their
daily consumption.

5. Traditional Model

6. Feasible Solution
 Weekly Market
 Held on a specific day of the
week
 Shops are not permanent
 Traders set up shops in the
morning and remove them
when business is over
 Prices are less
 Variety of vegetables and
fruits are plenty
 Location of this village
would be ideal for a bazaar
as people from
Mahabalipuram and
Annupuram can come for
their needs

7. Our Model

8. Revenue Model
 There is a latent need
for Bazaar in their own
village
 Pricing can benchmark
to the nearest place
where these people buy
from
 For example: If a kilo of
Tomato costs 8Rs in
Mahabalipuram, we can
charge 9Rs. Placing a
premium for the
convenience
 Similarly, we can source
the vegetables and
fruits from wholesale
rate thereby improving
This Photo by Unknown Author is licensed under CC BY-SA-NC

9. Future Scope
 In each village we can employ a local resident who would take orders from
the whole village on the day prior to Weekly Bazar
 Depending upon the size of the village, we can hire people for daily wages
and get the order
 This would improve our knowledge about the latest demand from the
village
 Meeting the surplus demand would improve our sales
 Not carrying the excess supply would reduce our supply chain loss
 Going forward we can seamlessly transfer the manual orders to app-based
orders by educating the people

10. Thank You